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I'm a results-driven Digital Marketing & Paid Social Media Specialist with over six years of experience designing and executing data-driven, high-impact advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok. I'm Facebook/Meta Certified and proficient in A/B testing, performance analytics, conversion rate optimization (CRO), and audience targeting, with a track record of boosting engagement and sales while delivering measurable ROI.…I'm a results-driven Digital Marketing & Paid Social Media Specialist with over six years of experience designing and executing data-driven, high-impact advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok. I'm Facebook/Meta Certified and proficient in A/B testing, performance analytics, conversion rate optimization (CRO), and audience targeting, with a track record of boosting engagement and sales while delivering measurable ROI.

Lourdson Emmanuel

Digital Marketer, Social Media Manager, PPC Manager, +6

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I'm a results-driven Digital Marketing & Paid Social Media Specialist with over six years of experience designing and executing data-driven, high-impact advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok. I'm Facebook/Meta Certified and proficient in A/B testing, performance analytics, conversion rate optimization (CRO), and audience targeting, with a track record of boosting engagement and sales while delivering measurable ROI.…I'm a results-driven Digital Marketing & Paid Social Media Specialist with over six years of experience designing and executing data-driven, high-impact advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok. I'm Facebook/Meta Certified and proficient in A/B testing, performance analytics, conversion rate optimization (CRO), and audience targeting, with a track record of boosting engagement and sales while delivering measurable ROI.

Available to hire

I’m a results-driven Digital Marketing & Paid Social Media Specialist with over six years of experience designing and executing data-driven, high-impact advertising campaigns across Facebook, Instagram, LinkedIn, YouTube, and TikTok.

I’m Facebook/Meta Certified and proficient in A/B testing, performance analytics, conversion rate optimization (CRO), and audience targeting, with a track record of boosting engagement and sales while delivering measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Specialist at Freelance (Self-Employed)

May 1, 2024 - Present

Developed and implemented high-performing paid media strategies, resulting in a 20%+ improvement in conversion rates. Managed paid advertising on Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, and YouTube Ads, optimizing engagement and brand awareness. Conducted in-depth audience research and A/B testing, enhancing ad performance while lowering cost-per-click (CPC). Designed data-driven performance dashboards using Google Analytics and Meta Insights to monitor and refine campaign strategies.

Senior Executive – Paid Social Media at GroupM

November 1, 2022 - April 1, 2024

Led multi-million-dollar paid social campaigns for global brands, improving Return on Ad Spend (ROAS) by 35%. Spearheaded AI-driven ad optimization techniques, reducing acquisition costs by 25%. Directed cross-platform social media advertising strategies, achieving a 40% increase in engagement. Collaborated with creative teams to produce engaging ad creatives and persuasive copywriting. Delivered comprehensive campaign performance reports, utilizing Google Analytics, Facebook Pixel, and CRM data.

Associate II – Digital Advertising at MediaMint

June 1, 2021 - November 1, 2022

Managed high-budget social media campaigns on Meta, Google Ads, and TikTok Ads, optimizing reach and ROI. Developed advanced audience segmentation models, significantly enhancing engagement and conversion rates. Monitored campaign performance metrics and KPIs, ensuring alignment with business goals. Designed high-impact ad creatives, resulting in increased click-through rates (CTR) and stronger brand engagement.

Social Media Executive at Dentsu

October 1, 2018 - May 1, 2021

Designed and implemented full-scale digital marketing campaigns, driving an average 30% increase in online sales. Optimized campaign performance through real-time monitoring, bid adjustments, and audience analysis. Provided strategic insights and performance recommendations, improving ROI on paid social media.

Social Media Marketing Specialist at Freelance

May 1, 2024 - Present