Wrote clear, engaging captions, taglines, and marketing copy for weekly campaign launches; adapted the show's brand voice for Instagram and Facebook to reach and engage target audiences.

Social Media & Event Coordinator at Ben’s Underground, Franklin & Marshall College

February 1, 2024 - May 1, 2025

Contributed to account management strategies, learned to effectively communicate with diverse client bases and foster collaboration; created and scheduled diverse social media content, coordinated promotional campaigns for campus events, and supported audience engagement initiatives.

Social Media Lead at F&M Equestrian Sports Club (IHSA)

February 1, 2024 - May 1, 2025

Developed a cohesive digital strategy, established brand voice, and produced platform-specific content (including rider spotlights and team successes); significantly increased engagement and participation.

Founder & Social Media Manager at Mongolian Animal Welfare Organization

May 1, 2016 - May 1, 2019

Built and managed the organization’s Facebook presence, growing followers and engagement; led online donation campaigns raising $3,000+, funded rescue and medical care for 215+ animals; recruited and coordinated 25+ volunteers for care, content creation, and events.

Digital Communications Intern at Embassy of Mongolia

June 1, 2023 - August 1, 2023

Oversaw the Embassy’s Facebook and Twitter/X platforms during high-level diplomatic events; achieved a 55% increase in post reach and a 35% rise in follower engagement over the summer; created bilingual (English/Mongolian) posts highlighting culture, official visits, and diplomatic events.

Business Strategy Project (Team Member) at Franklin & Marshall College

January 1, 2024 - May 1, 2024

Lancaster Team of 3, Business, Organizations & Society Department: Conducted SWOT, PESTEL, and Porter’s Five Forces analyses of Decades arcade/bar and event venue; led interviews and field observations to assess customer experience and operations; delivered a 35+ page actionable recommendations report.