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I'm Batoul Naji, a concept alchemist and creative strategist focused on developing ideas, concepts, and innovative solutions, involved from the earliest stages to define purpose and direction. With an intuition for turning complexity into clarity and a passion for AI-enhanced creativity, I help brands shape bold, coherent visions and stay ahead of future challenges.…

Batoul Naji

Creative Director, Content Creator, Community Manager, +1

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I'm Batoul Naji, a concept alchemist and creative strategist focused on developing ideas, concepts, and innovative solutions, involved from the earliest stages to define purpose and direction. With an intuition for turning complexity into clarity and a passion for AI-enhanced creativity, I help brands shape bold, coherent visions and stay ahead of future challenges.…

Available to hire

I’m Batoul Naji, a concept alchemist and creative strategist focused on developing ideas, concepts, and innovative solutions, involved from the earliest stages to define purpose and direction.

With an intuition for turning complexity into clarity and a passion for AI-enhanced creativity, I help brands shape bold, coherent visions and stay ahead of future challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Language

Arabic

Fluent

French

Fluent

English

Fluent

Work Experience

Visual Communications Manager at AKSAL

January 1, 2009 - December 31, 2010

Defined visual communication strategy across multiple brands and strengthened brand positioning through coherent creative direction.

Chief Communications Officer at Next Effects

January 1, 2011 - December 31, 2012

Designed communication strategies and storytelling for experiential projects, aligning brand messaging with high-impact concepts.

Co-Creative Director at Melt®

January 1, 2012 - December 31, 2015

Co-created bold creative concepts and strategic narratives for brand positioning, contributing to the agency’s creative vision and differentiation.

Artistic Director at Santé+ Magazine

January 1, 2015 - December 31, 2016

Defined the magazine’s creative and editorial vision, shaping concepts and narratives across issues; directed art aligned with media and lifestyle trends.

Creative Director at Freelance

January 1, 2016 - Present

Guided brands in defining creative vision, concepts, and narrative direction; transformed complex challenges into clear, impactful ideas.

Designer at Capgemini

January 1, 2021 - December 31, 2024

Developed conceptual ideas and creative solutions for complex business challenges; supported innovation initiatives through strategic and AI-assisted thinking.

Founder at Baly

January 1, 2020 - December 31, 2023

Founded and shaped the brand’s vision, concept, and positioning; led creative and strategic development from inception to growth.