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Hi, I’m Farwa Batool, a highly adaptable Administrative & HR Support Professional with a strong background in office operations, staff coordination, documentation, and workflow management. I also bring hands-on experience in SEO content writing, social media management and digital marketing, including creating engaging content, optimizing for search, and growing brand presence across Facebook, Instagram, and Shopify. I enjoy turning ideas into well-structured campaigns and collaborating with marketing and design teams to boost visibility and conversions.…Hi, I’m Farwa Batool, a highly adaptable Administrative & HR Support Professional with a strong background in office operations, staff coordination, documentation, and workflow management. I also bring hands-on experience in SEO content writing, social media management and digital marketing, including creating engaging content, optimizing for search, and growing brand presence across Facebook, Instagram, and Shopify. I enjoy turning ideas into well-structured campaigns and collaborating with marketing and design teams to boost visibility and conversions.

Farwa Batool

Social Media Manager, Digital Marketer, Graphic Designer, +1

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Hi, I’m Farwa Batool, a highly adaptable Administrative & HR Support Professional with a strong background in office operations, staff coordination, documentation, and workflow management. I also bring hands-on experience in SEO content writing, social media management and digital marketing, including creating engaging content, optimizing for search, and growing brand presence across Facebook, Instagram, and Shopify. I enjoy turning ideas into well-structured campaigns and collaborating with marketing and design teams to boost visibility and conversions.…Hi, I’m Farwa Batool, a highly adaptable Administrative & HR Support Professional with a strong background in office operations, staff coordination, documentation, and workflow management. I also bring hands-on experience in SEO content writing, social media management and digital marketing, including creating engaging content, optimizing for search, and growing brand presence across Facebook, Instagram, and Shopify. I enjoy turning ideas into well-structured campaigns and collaborating with marketing and design teams to boost visibility and conversions.

Available to hire

Hi, I’m Farwa Batool, a highly adaptable Administrative & HR Support Professional with a strong background in office operations, staff coordination, documentation, and workflow management.

I also bring hands-on experience in SEO content writing, social media management and digital marketing, including creating engaging content, optimizing for search, and growing brand presence across Facebook, Instagram, and Shopify. I enjoy turning ideas into well-structured campaigns and collaborating with marketing and design teams to boost visibility and conversions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Content Writer & Social Media Manager at Self-Employed / Freelance (Remote)

August 1, 2025 - Present

Wrote 100% original, SEO-optimized blogs, web pages and articles. Created social media captions and promotional content. Managed posting schedules, engagement and content calendar. Responded to customer inquiries, comments and direct messages, converting leads into sales. Planned content calendars and scheduled regular posts to maintain active profiles. Launched and managed Facebook ads campaigns with audience targeting, budget control and performance tracking. Analyzed insights to optimize reach, clicks and conversions. Roles included SEO content writing and digital marketing, administrative & HR support.

Office Administration & HR Operations at The Smart School

January 1, 2023 - December 31, 2024

Delivered structured English lessons and academic support? Managed daily administrative and HR operations. Maintained employee files, attendance records and confidential documents. Coordinated staff schedules, meetings and departmental communication. Assisted in recruitment, onboarding and office documentation. Improved workflow efficiency through task coordination and planning.