Available to hire
I am a performance and growth marketing specialist with experience driving customer acquisition, conversion and revenue through paid media, lifecycle marketing, CRM journeys and funnel optimization across consumer and B2B markets.
I combine hands-on campaign execution across Google Ads, Meta, TikTok, YouTube and email/CRM with enterprise paid media strategy experience at Google. A technical-creative hybrid, I bring the analytical rigor of a performance marketer and the strategic instincts of a brand thinker, translating campaign data and commercial insights into decisions that drive measurable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
French
Intermediate
Work Experience
Paid Media Strategy Partner at Google
May 1, 2025 - October 1, 2025Managed paid media strategy and provided optimization recommendations for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Analyzed campaign performance to identify opportunities for budget reallocation, campaign scaling and acquisition efficiency, improving ROI by up to 20% and reducing CPA by up to 15%. Advised senior stakeholders on multi-million-euro media investment decisions, connecting campaign performance to commercial goals and growth opportunities. Partnered with agencies, product teams and measurement specialists to improve campaign planning, performance measurement and media effectiveness. Covered Google Ads, Meta, TikTok, YouTube and email/CRM with an enterprise paid media strategy perspective.
Account Manager at Google
May 1, 2025 - October 1, 2025Managed enterprise paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Delivered strategy recommendations improving ROI by up to 20% and reducing CPA by 15%. Advised senior stakeholders on multi-million-euro marketing budget optimization and campaign scaling. Collaborated cross-functionally with agencies, product teams and measurement specialists. Leveraged this exposure to sharpen focus on performance and product marketing strategy.
Account Manager - UK at Google
May 1, 2025 - October 1, 2025Managed enterprise-paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max; collaborated with agencies, product teams and measurement specialists to optimize cross-channel performance.
Digital Marketing Specialist at Talent Garden (EdTech) - Dublin
August 1, 2021 - November 1, 2024Generated up to €150K quarterly revenue through full-funnel acquisition and lifecycle marketing initiatives. Delivered an additional €100K quarterly growth through customer acquisition, audience segmentation, CRM nurture and funnel optimization. Improved MQL-to-SQL conversion rates to 15-20% through lifecycle marketing, segmentation and re-engagement campaigns. Advised senior stakeholders on multi-million-euro media investment decisions, connecting campaign performance to commercial goals and growth opportunities. Built and optimized multi-channel campaigns across Google, Meta, YouTube, email and CRM, coordinating with product teams and measurement specialists to improve planning, performance measurement and media effectiveness.
Digital Marketing Specialist at Talent Garden
August 1, 2021 - November 1, 2024Generated up to €150K quarterly revenue through performance marketing campaigns across paid search, social and lifecycle channels. Delivered an additional €100K quarterly growth via B2B lead acquisition and conversion-focused funnel optimization. Led end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. Project-managed launch of AIA Academy marketing initiative supporting course adoption and commercial growth.
Senior Executive - Brand Strategy at RepIndia
January 1, 2019 - July 1, 2019Led cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).
Senior Executive - Brand Strategy at Rep India
January 1, 2019 - July 1, 2019Implemented comprehensive cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).
Digital Copywriter at MRM McCann
March 1, 2016 - March 31, 2017Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital Copywriter at MRM // McCann
March 1, 2016 - March 1, 2017Created SEO-optimised digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital Copy Writer at McCann
March 1, 2016 - March 1, 2017Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital & Content Marketer at Blue Drop Pictures
November 1, 2014 - March 31, 2016Managed organic and paid campaigns (Facebook, Google, LinkedIn) and increased online traffic by 40%.
Digital and Content Marketer at Blue Drop Pictures
November 1, 2014 - March 1, 2016Managed organic and paid campaigns (Facebook, Google and LinkedIn) and increased online traffic by 40%.
Education
MSc Digital Marketing - E-Commerce at Michael Smurfit Graduate Business School
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013MSc Digital Marketing - E-commerce at UCD Smurfit Graduate Business School
August 1, 2019 - August 1, 2020MSc Digital Marketing - E-commerce at UCD Michael Smurfit Graduate Business School
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Master of Science in Digital Marketing - E-Commerce at UCD Smurfit School, University College Dublin
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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