Managed enterprise-paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max; collaborated with agencies, product teams and measurement specialists to optimize cross-channel performance.

Senior Executive - Brand Strategy at Rep India

January 1, 2019 - July 1, 2019

Implemented comprehensive cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).

Digital Copy Writer at McCann

March 1, 2016 - March 1, 2017

Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.

Digital and Content Marketer at Blue Drop Pictures

November 1, 2014 - March 1, 2016

Managed organic and paid campaigns (Facebook, Google and LinkedIn) and increased online traffic by 40%.

Digital Marketing Specialist at Talent Garden

August 1, 2021 - November 1, 2024

Generated up to €150K quarterly revenue through performance marketing campaigns across paid search, social and lifecycle channels. Delivered an additional €100K quarterly growth via B2B lead acquisition and conversion-focused funnel optimization. Led end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. Project-managed launch of AIA Academy marketing initiative supporting course adoption and commercial growth.

Account Manager at Google

May 1, 2025 - October 1, 2025

Managed enterprise paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Delivered strategy recommendations improving ROI by up to 20% and reducing CPA by 15%. Advised senior stakeholders on multi-million-euro marketing budget optimization and campaign scaling. Collaborated cross-functionally with agencies, product teams and measurement specialists. Leveraged this exposure to sharpen focus on performance and product marketing strategy.