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I am a Growth & Performance Marketing Strategist with 8+ years’ experience driving revenue through data-led digital campaigns across B2B and consumer sectors. Recently I gained enterprise-level exposure at Google advising global technology clients on large-scale paid media strategy, complementing a strong foundation in campaign execution, lifecycle marketing and product growth. I am known for combining analytical rigour with creative storytelling to improve ROI, conversion efficiency and customer acquisition. I lead end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. I collaborate cross-functionally with agencies, product teams and measurement specialists, leveraging this exposure to sharpen focus on performance and product marketing strategy.…I am a Growth & Performance Marketing Strategist with 8+ years’ experience driving revenue through data-led digital campaigns across B2B and consumer sectors. Recently I gained enterprise-level exposure at Google advising global technology clients on large-scale paid media strategy, complementing a strong foundation in campaign execution, lifecycle marketing and product growth. I am known for combining analytical rigour with creative storytelling to improve ROI, conversion efficiency and customer acquisition. I lead end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. I collaborate cross-functionally with agencies, product teams and measurement specialists, leveraging this exposure to sharpen focus on performance and product marketing strategy.

Arnav Abey

Growth Marketer, Brand Strategist, Marketing Strategist, +4

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I am a Growth & Performance Marketing Strategist with 8+ years’ experience driving revenue through data-led digital campaigns across B2B and consumer sectors. Recently I gained enterprise-level exposure at Google advising global technology clients on large-scale paid media strategy, complementing a strong foundation in campaign execution, lifecycle marketing and product growth. I am known for combining analytical rigour with creative storytelling to improve ROI, conversion efficiency and customer acquisition. I lead end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. I collaborate cross-functionally with agencies, product teams and measurement specialists, leveraging this exposure to sharpen focus on performance and product marketing strategy.…I am a Growth & Performance Marketing Strategist with 8+ years’ experience driving revenue through data-led digital campaigns across B2B and consumer sectors. Recently I gained enterprise-level exposure at Google advising global technology clients on large-scale paid media strategy, complementing a strong foundation in campaign execution, lifecycle marketing and product growth. I am known for combining analytical rigour with creative storytelling to improve ROI, conversion efficiency and customer acquisition. I lead end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. I collaborate cross-functionally with agencies, product teams and measurement specialists, leveraging this exposure to sharpen focus on performance and product marketing strategy.

Available to hire

I am a Growth & Performance Marketing Strategist with 8+ years’ experience driving revenue through data-led digital campaigns across B2B and consumer sectors. Recently I gained enterprise-level exposure at Google advising global technology clients on large-scale paid media strategy, complementing a strong foundation in campaign execution, lifecycle marketing and product growth. I am known for combining analytical rigour with creative storytelling to improve ROI, conversion efficiency and customer acquisition.

I lead end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. I collaborate cross-functionally with agencies, product teams and measurement specialists, leveraging this exposure to sharpen focus on performance and product marketing strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

French

Intermediate

Work Experience

Account Manager - UK at Google

May 1, 2025 - October 1, 2025

Managed enterprise-paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max; collaborated with agencies, product teams and measurement specialists to optimize cross-channel performance.

Senior Executive - Brand Strategy at Rep India

January 1, 2019 - July 1, 2019

Implemented comprehensive cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).

Digital Copy Writer at McCann

March 1, 2016 - March 1, 2017

Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.

Digital and Content Marketer at Blue Drop Pictures

November 1, 2014 - March 1, 2016

Managed organic and paid campaigns (Facebook, Google and LinkedIn) and increased online traffic by 40%.

Digital Marketing Specialist at Talent Garden

August 1, 2021 - November 1, 2024

Generated up to €150K quarterly revenue through performance marketing campaigns across paid search, social and lifecycle channels. Delivered an additional €100K quarterly growth via B2B lead acquisition and conversion-focused funnel optimization. Led end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. Project-managed launch of AIA Academy marketing initiative supporting course adoption and commercial growth.

Account Manager at Google

May 1, 2025 - October 1, 2025

Managed enterprise paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Delivered strategy recommendations improving ROI by up to 20% and reducing CPA by 15%. Advised senior stakeholders on multi-million-euro marketing budget optimization and campaign scaling. Collaborated cross-functionally with agencies, product teams and measurement specialists. Leveraged this exposure to sharpen focus on performance and product marketing strategy.

Senior Executive - Brand Strategy at RepIndia

January 1, 2019 - July 1, 2019

Led cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).

Digital Copywriter at MRM // McCann

March 1, 2016 - March 1, 2017

Created SEO-optimised digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.