Available to hire
B2B demand generation and integrated campaigns specialist with experience building multi-channel campaigns across paid media, CRM, email, content, events and reporting. Strong track record connecting campaign activity to lead generation, sales handoff, pipeline visibility and revenue outcomes across multi-market environments.
Freelance and in-house marketing professional focused on optimizing paid acquisition and full-funnel performance, improving lead quality and conversion paths through data-led recommendations, CRM lifecycle marketing, attribution and revenue reporting.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
French
Intermediate
Work Experience
Freelance Digital Marketing Consultant
January 1, 2026 - PresentSupported freelance marketing projects across event marketing, local lead generation and paid media planning. Helped define target audiences, messaging, channel mix and campaign execution plans. Advised on Google Ads campaign structure, landing page inputs, budget phasing and performance measurement to improve lead-generation readiness.
Used AI-assisted workflows to streamline campaign research, messaging development and lead-nurture planning, reducing manual effort across campaign preparation and follow-up.
Account Manager - Paid Media Strategy at Google
May 1, 2025 - October 1, 2025Advised enterprise clients including Dell, Salesforce and Intel on paid media strategy across Search, YouTube, Display and Performance Max. Delivered data-led recommendations across budget allocation, CPA, lead quality and conversion performance, contributing to improvements up to 20% in ROI, 15% reduction in CPA, and 18% improvement in lead quality and conversion performance.
Coordinated with Sales, Product and specialist teams to translate complex advertising data into practical stakeholder recommendations and resolve campaign challenges while aligning performance insights to acquisition and commercial objectives.
Paid Media Strategy Partner at Google
May 1, 2025 - October 1, 2025Managed paid media strategy and provided optimization recommendations for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Analyzed campaign performance to identify opportunities for budget reallocation, campaign scaling and acquisition efficiency, improving ROI by up to 20% and reducing CPA by up to 15%. Advised senior stakeholders on multi-million-euro media investment decisions, connecting campaign performance to commercial goals and growth opportunities. Partnered with agencies, product teams and measurement specialists to improve campaign planning, performance measurement and media effectiveness. Covered Google Ads, Meta, TikTok, YouTube and email/CRM with an enterprise paid media strategy perspective.
Account Manager at Google
May 1, 2025 - October 1, 2025Managed enterprise paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max. Delivered strategy recommendations improving ROI by up to 20% and reducing CPA by 15%. Advised senior stakeholders on multi-million-euro marketing budget optimization and campaign scaling. Collaborated cross-functionally with agencies, product teams and measurement specialists. Leveraged this exposure to sharpen focus on performance and product marketing strategy.
Account Manager - UK at Google
May 1, 2025 - October 1, 2025Managed enterprise-paid media portfolios for Dell, Salesforce and Intel across Search, YouTube, Display and Performance Max; collaborated with agencies, product teams and measurement specialists to optimize cross-channel performance.
Digital Marketing Specialist at Talent Garden / EdTech
August 1, 2021 - November 1, 2024Owned full-funnel digital marketing activity across 9 European markets, managing 15+ concurrent campaigns across paid media, CRM, email, content, landing pages and reporting workflows. Managed monthly paid media activity of up to €60k across Google Ads, Meta and LinkedIn, optimizing budgets, audiences, messaging, creative tests and landing pages based on funnel performance.
Supported quarterly revenue impact with €150k and additional quarterly growth of €100k via B2B and B2C acquisition campaigns, lead capture initiatives and MQL-to-SQL improvements (15–20%). Built and managed HubSpot email campaigns (segmentation, nurture, re-engagement and sales handoff) across a 9-market CRM database.
Created and supported campaign concepts, reporting dashboards and lead-magnet landing pages, including UX/leap campaign work that drove sold-out cohorts and 100% occupancy, plus AI Academy launch support with quiz-style landing pages mapped to course roles, motivations and goals.
Digital Marketing Specialist at Talent Garden (EdTech) - Dublin
August 1, 2021 - November 1, 2024Generated up to €150K quarterly revenue through full-funnel acquisition and lifecycle marketing initiatives. Delivered an additional €100K quarterly growth through customer acquisition, audience segmentation, CRM nurture and funnel optimization. Improved MQL-to-SQL conversion rates to 15-20% through lifecycle marketing, segmentation and re-engagement campaigns. Advised senior stakeholders on multi-million-euro media investment decisions, connecting campaign performance to commercial goals and growth opportunities. Built and optimized multi-channel campaigns across Google, Meta, YouTube, email and CRM, coordinating with product teams and measurement specialists to improve planning, performance measurement and media effectiveness.
Digital Marketing Specialist at Talent Garden
August 1, 2021 - November 1, 2024Generated up to €150K quarterly revenue through performance marketing campaigns across paid search, social and lifecycle channels. Delivered an additional €100K quarterly growth via B2B lead acquisition and conversion-focused funnel optimization. Led end-to-end multi-channel campaigns across Google, Meta, LinkedIn and Instagram, managing strategy, budgets and optimization. Project-managed launch of AIA Academy marketing initiative supporting course adoption and commercial growth.
Senior Executive - Brand Strategy at Reppindia / Digital Marketing & Advertising Agency
January 1, 2019 - July 1, 2019Implemented comprehensive cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs including 50% engagement growth. Coached junior team members on content planning, client feedback and campaign execution across brand accounts, helping maintain delivery quality in a fast-paced agency environment.
Senior Executive - Brand Strategy at RepIndia
January 1, 2019 - July 1, 2019Led cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).
Senior Executive - Brand Strategy at Rep India
January 1, 2019 - July 1, 2019Implemented comprehensive cross-platform digital strategies for WHSmith and Grohe, achieving 100% of social media KPIs (including 50% engagement growth).
Digital Copywriter at Mrm //McCann (Global Advertising Agency)
March 1, 2016 - March 1, 2017Created SEO-optimized digital content and supported campaign strategy for major clients including Marks & Spencer and General Motors, contributing to a 30% increase in website traffic.
Digital Copywriter at MRM McCann
March 1, 2016 - March 31, 2017Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital Copywriter at MRM // McCann
March 1, 2016 - March 1, 2017Created SEO-optimised digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital Copy Writer at McCann
March 1, 2016 - March 1, 2017Created SEO-optimized digital content and supported campaign strategy for major clients, including General Motors, contributing to a 30% increase in website traffic.
Digital & Content Marketer at Blue Drop Pictures
November 1, 2014 - March 31, 2016Managed organic and paid campaigns (Facebook, Google, LinkedIn) and increased online traffic by 40%.
Digital and Content Marketer at Blue Drop Pictures
November 1, 2014 - March 1, 2016Managed organic and paid campaigns (Facebook, Google and LinkedIn) and increased online traffic by 40%.
Education
MSc Digital Marketing - E-Commerce at Michael Smurfit Graduate Business School
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013MSc Digital Marketing - E-commerce at UCD Smurfit Graduate Business School
August 1, 2019 - August 1, 2020MSc Digital Marketing - E-commerce at UCD Michael Smurfit Graduate Business School
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Master of Science in Digital Marketing - E-Commerce at UCD Smurfit School, University College Dublin
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013MSC Digital Marketing - E-Commerce at UCD Michael Smurfit Graduate Business School
August 1, 2019 - August 1, 2020Postgraduate Diploma in Journalism and Mass Communication at Indira Gandhi National Open University
June 1, 2017 - June 1, 2018Bachelor of Media Studies - Advertising at Symbiosis International University
March 1, 2010 - March 1, 2013Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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