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I'm a brand and positioning strategist with a strong background in business, strategic communication, and digital authority building. My career has been forged through hands-on experience—leading operations, teams, and client relationships in my own service company for more than a decade. In 2022 I pivoted into marketing, brand positioning, content, and applied technology, and I now serve as a strategic partner in an AI startup (non-technical) shaping product vision, narrative, and messaging. I help brands and professionals define who they are, what they do, why they exist, and how to communicate that with clarity and authority. I work with clients in Brazil and internationally through remote partnerships and am open to global opportunities.…I'm a brand and positioning strategist with a strong background in business, strategic communication, and digital authority building. My career has been forged through hands-on experience—leading operations, teams, and client relationships in my own service company for more than a decade. In 2022 I pivoted into marketing, brand positioning, content, and applied technology, and I now serve as a strategic partner in an AI startup (non-technical) shaping product vision, narrative, and messaging. I help brands and professionals define who they are, what they do, why they exist, and how to communicate that with clarity and authority. I work with clients in Brazil and internationally through remote partnerships and am open to global opportunities.

Ilaiali Passos

Brand Strategist, Marketing Strategist, Content Strategist, +4

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I'm a brand and positioning strategist with a strong background in business, strategic communication, and digital authority building. My career has been forged through hands-on experience—leading operations, teams, and client relationships in my own service company for more than a decade. In 2022 I pivoted into marketing, brand positioning, content, and applied technology, and I now serve as a strategic partner in an AI startup (non-technical) shaping product vision, narrative, and messaging. I help brands and professionals define who they are, what they do, why they exist, and how to communicate that with clarity and authority. I work with clients in Brazil and internationally through remote partnerships and am open to global opportunities.…I'm a brand and positioning strategist with a strong background in business, strategic communication, and digital authority building. My career has been forged through hands-on experience—leading operations, teams, and client relationships in my own service company for more than a decade. In 2022 I pivoted into marketing, brand positioning, content, and applied technology, and I now serve as a strategic partner in an AI startup (non-technical) shaping product vision, narrative, and messaging. I help brands and professionals define who they are, what they do, why they exist, and how to communicate that with clarity and authority. I work with clients in Brazil and internationally through remote partnerships and am open to global opportunities.

Available to hire

I’m a brand and positioning strategist with a strong background in business, strategic communication, and digital authority building. My career has been forged through hands-on experience—leading operations, teams, and client relationships in my own service company for more than a decade.

In 2022 I pivoted into marketing, brand positioning, content, and applied technology, and I now serve as a strategic partner in an AI startup (non-technical) shaping product vision, narrative, and messaging. I help brands and professionals define who they are, what they do, why they exist, and how to communicate that with clarity and authority. I work with clients in Brazil and internationally through remote partnerships and am open to global opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Beginner

Spanish; Castilian

Beginner

Work Experience

Estrategista de Marca, Posicionamento & Conteúdo at Consultoria Independente

January 1, 2022 - Present

Criação e execução de estratégias de posicionamento digital; direção de conteúdo: roteiro, narrativa, postura e comunicação; gestão estratégica de perfis no Instagram com foco em autoridade e clareza; diagnóstico de marca, auditoria de perfil e direcionamento estratégico; aplicação de ferramentas de IA para otimizar processos e decisões; conteúdo alinhado a objetivos de negócio, não apenas engajamento

Sócia | Estratégia, Posicionamento e Comunicação at Startup de Inteligência Artificial

January 1, 2022 - Present

Atuação estratégica em visão de produto e posicionamento de mercado; construção de narrativa, comunicação e clareza da proposta de valor; alinhamento entre produto, negócio e mensagem; participação como sócia estratégica (não desenvolvedora)

Sócia & Gestora Operacional at Empresa de Automação e Prestação de Serviços para Condomínios

January 1, 2012 - January 1, 2022

Co-fundadora e responsável pela operação da empresa; gestão de clientes, equipes e entrega de serviços; organização de processos operacionais e rotinas internas; atuação direta no relacionamento com clientes; parceria com gestão administrativa e financeira

Cabeleireira / Profissional de Beleza at Experiência Profissional Inicial

January 1, 2005 - January 1, 2012

Atendimento ao cliente; construção de marca pessoal; desenvolvimento de comunicação, escuta e sensibilidade

Cabeleireira / Profissional de Beleza at Autônomo

January 1, 2005 - December 31, 2012

Atendimento ao cliente; Construção de marca pessoal; Desenvolvimento de comunicação, escuta e sensibilidade.

Brand, Positioning & Content Strategist at Independent Consulting

January 1, 2022 - Present

Development and execution of digital positioning strategies; content direction: scripting, narrative, posture, and communication; strategic Instagram profile management focused on authority and clarity; brand diagnosis, profile audit, and strategic direction; application of AI tools to optimize processes and decision-making; business-driven content strategy (beyond engagement metrics).

Partner | Strategy, Positioning & Communication at Artificial Intelligence Startup

January 1, 2022 - Present

Strategic contribution to product vision and market positioning; development of narrative, communication, and value proposition clarity; alignment between product, business, and messaging; acting as a strategic partner (non-technical role).

Partner & Operations Manager at Automation & Service Company for Residential Condominiums

January 1, 2012 - December 31, 2022

Co-founded and led operations for an automation and service company serving residential condominiums; managed client relationships, team leadership, and service delivery; operational process organization and internal routines; direct client communication and relationship building; partnership in administrative and financial management.

Hairstylist / Beauty Professional at Self-employed / Independent

January 1, 2005 - December 31, 2012

Customer service, personal brand building, and development of communication, listening, and interpersonal skills.