Hi, I’m Sarp Kayali, a multidisciplinary Creative Director and Visual Communications expert with over 20 years of international experience. From Bauhaus-rooted design sensibilities to contemporary brand ecosystems, I bridge fine arts, music, and commercial design to craft high-impact narratives that feel cohesive across all touchpoints. I architect campaign architectures, scalable visual identities, and sonic branding that translate cultural insights into powerful experiences. I lead cross-disciplinary teams, mentor emerging creatives, and bring a musician’s ear to advertising—supervising music composition and sound design to ensure brand moments resonate.

Sarp Kayali

Hi, I’m Sarp Kayali, a multidisciplinary Creative Director and Visual Communications expert with over 20 years of international experience. From Bauhaus-rooted design sensibilities to contemporary brand ecosystems, I bridge fine arts, music, and commercial design to craft high-impact narratives that feel cohesive across all touchpoints. I architect campaign architectures, scalable visual identities, and sonic branding that translate cultural insights into powerful experiences. I lead cross-disciplinary teams, mentor emerging creatives, and bring a musician’s ear to advertising—supervising music composition and sound design to ensure brand moments resonate.

Available to hire

Hi, I’m Sarp Kayali, a multidisciplinary Creative Director and Visual Communications expert with over 20 years of international experience. From Bauhaus-rooted design sensibilities to contemporary brand ecosystems, I bridge fine arts, music, and commercial design to craft high-impact narratives that feel cohesive across all touchpoints.

I architect campaign architectures, scalable visual identities, and sonic branding that translate cultural insights into powerful experiences. I lead cross-disciplinary teams, mentor emerging creatives, and bring a musician’s ear to advertising—supervising music composition and sound design to ensure brand moments resonate.

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Work Experience

Founder at Novum Mare
October 1, 2018 - Present
Developed advertising materials and led photography projects for clients in the automotive, textile, manufacturing, and transportation industries. Served as Art Director, Graphic Designer, and Photographer, managing end-to-end creative processes. Collaborated with external teams on 3D design, copywriting, and video production, ensuring brand consistency and high-quality outcomes. Integrated expertise as a professional musician by supervising music composition and sound design for advertising campaigns.
Company Owner at Adesa Inc.
April 1, 2011 - July 1, 2017
Managed contracting, interior design, and advertising projects for high-end residential developments. Oversaw the construction of nearly 50 villas and residences in Istanbul and Bodrum, from planning to delivery. Directed the interior design process, ensuring functionality, aesthetics, and client satisfaction. Led the advertising and marketing strategy for property sales, enhancing brand visibility and buyer engagement.
Art Consultant at Liftsan Inc.
June 1, 2007 - July 1, 2017
Provided advertising consultancy and developed creative advertising materials tailored to client needs. Assembled and managed an external project team, coordinating designers, copywriters, and production partners. Ensured seamless execution of campaigns by overseeing all stages from concept development to final delivery.
Company Owner at FD International Adv. And Music Inc.
September 1, 2007 - January 1, 2011
Art Director and Music Promotion Consultant, leading creative projects in the music and entertainment industry. Directed stand design projects and managed both print and digital campaigns for music bands. Acted as Art Director for music video productions, ensuring visual consistency and creative direction. Oversaw audio production processes, including mastering, mixing, and arrangements for musicians. Created sound logos and brand audio identities for companies, integrating music with brand strategy.
Art Director at Intro Productions
February 1, 2004 - May 1, 2007
Specialized in medical design projects, including medical catalogs, illustrations, and video productions. Designed and delivered advertising materials for non-medical clients, such as Taş Yapı. Led cross-functional creative teams of graphic designers, copywriters, and post-production specialists. Collaborated with consulting doctors and medical experts, ensuring accuracy and compliance within the healthcare sector. Managed projects for major pharmaceutical companies, including AstraZeneca, Abdi İbrahim, Bayer, Novartis, and Pfizer.
Art Director at Imagemotion
June 1, 1998 - October 1, 2003
Served as Art Director at Imagemotion, managing advertising projects for local businesses. Led a creative team of graphic designers, copywriters, and photographers, ensuring high-quality campaign execution. Contributed to the preparation of advertising campaigns for companies based in Los Angeles and San Diego, supporting brand growth and visibility.
Graphic Designer at Zone Mag
July 1, 1997 - June 1, 1998
Contributed to the overall design of Zone Magazine, focusing on layout design and visual consistency. Ensured alignment of creative direction with editorial content to enhance reader experience and brand identity.

Education

Bachelor’s Degree AA at Red River College (RRC), Canada
January 1, 2018 - January 1, 2020
Master’s Degree at Yeditepe University, Turkey
January 1, 2003 - February 12, 2026
Bachelor’s Degree BA at American InterContinental University, USA
January 1, 1996 - January 1, 2001
Bachelor’s Degree at Glamorgan University, UK (Incomplete)
January 1, 1992 - January 1, 1994

Qualifications

Add your qualifications or awards here.