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I am Meer Ibadulla, a Lead Web Analyst with 7+ years of hands-on CRO and data analytics, driving measurable growth for e-commerce brands. I thrive in data-first cultures, leading experimentation, tracking strategies, and cross-functional collaboration to turn insights into optimized performance. My strength lies in designing robust analytics, validating data integrity, and delivering actionable insights that accelerate business goals. I enjoy mentoring teams, building scalable dashboards, and continuously improving measurement practices to enable smarter decisions across product, marketing, and Sales.…I am Meer Ibadulla, a Lead Web Analyst with 7+ years of hands-on CRO and data analytics, driving measurable growth for e-commerce brands. I thrive in data-first cultures, leading experimentation, tracking strategies, and cross-functional collaboration to turn insights into optimized performance. My strength lies in designing robust analytics, validating data integrity, and delivering actionable insights that accelerate business goals. I enjoy mentoring teams, building scalable dashboards, and continuously improving measurement practices to enable smarter decisions across product, marketing, and Sales.

Meer Ibadulla

Data Analyst, Data Scientist, Marketing Analyst, +2

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I am Meer Ibadulla, a Lead Web Analyst with 7+ years of hands-on CRO and data analytics, driving measurable growth for e-commerce brands. I thrive in data-first cultures, leading experimentation, tracking strategies, and cross-functional collaboration to turn insights into optimized performance. My strength lies in designing robust analytics, validating data integrity, and delivering actionable insights that accelerate business goals. I enjoy mentoring teams, building scalable dashboards, and continuously improving measurement practices to enable smarter decisions across product, marketing, and Sales.…I am Meer Ibadulla, a Lead Web Analyst with 7+ years of hands-on CRO and data analytics, driving measurable growth for e-commerce brands. I thrive in data-first cultures, leading experimentation, tracking strategies, and cross-functional collaboration to turn insights into optimized performance. My strength lies in designing robust analytics, validating data integrity, and delivering actionable insights that accelerate business goals. I enjoy mentoring teams, building scalable dashboards, and continuously improving measurement practices to enable smarter decisions across product, marketing, and Sales.

Available to hire

I am Meer Ibadulla, a Lead Web Analyst with 7+ years of hands-on CRO and data analytics, driving measurable growth for e-commerce brands. I thrive in data-first cultures, leading experimentation, tracking strategies, and cross-functional collaboration to turn insights into optimized performance.

My strength lies in designing robust analytics, validating data integrity, and delivering actionable insights that accelerate business goals. I enjoy mentoring teams, building scalable dashboards, and continuously improving measurement practices to enable smarter decisions across product, marketing, and Sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Lead Web Analyst at Columbus Global, Digital Commerce, Global Optimization Team

January 1, 2024 - Present

Lead the Global Optimization Team, promoting a data-first culture by driving A/B test ideation, design, execution, and analysis across major e-commerce clients. Configured and maintained robust experimentation setups using Optimizely and GA4, implemented client- and server-side tracking strategies with 15+ custom tags, validated GA4 event schemas for data integrity, and delivered deep-dive analyses and ad hoc reporting to surface insights guiding optimization and prioritization. Built scalable dashboards for KPI tracking and accelerated decision-making with BigQuery and TripleWhale, while solving tagging and attribution issues and supporting pre-sales and sales with tailored insights.

Lead Web Analyst at Endless Gain (Acquired By Columbus Global)

August 1, 2023 - February 1, 2024

Partnered with Account Managers to design and implement A/B tests, define revenue uplift hypotheses, and deliver end-to-end post-test analyses. Conducted pre-sales data audits for new business pitches, collaborated across Sales, Product, and Design to fulfill ad hoc data queries, contributed to test ideation sessions, and supported the internal Beyondly product team with tracking improvements and reporting.

Senior Web Analyst at Endless Gain (Acquired By Columbus Global)

August 1, 2021 - August 1, 2023

Automated A/B test reporting using an R-based cloud solution to handle GA4 sampling and outputs, performed in-depth fail analyses to inform better test design, built standardized test documentation, and supported deep-dive marketing analytics including customer segmentation and funnel analyses. Led GA-UA to GA4 migrations and managed the sunset of Google Optimize, migrating 25+ clients and ensuring data continuity.

AI - Product Owner Intern - Personalization at Nabler ( BrainLabs )

April 1, 2021 - May 1, 2021

Developed a personalized course recommendation model using GA4 and BigQuery, and built a Streamlit prototype to visualize next-best course rankings based on user behavior. Collaborated with cross-functional teams to define segmentation and personalization logic.

Consultant, Data Science (Web & Marketing Analyst)

May 1, 2019 - August 1, 2020

Delivered KPI benchmarking and digital performance reports for 60+ universities, including customer journey analysis, conversion optimization, and identifying underperforming channels. Automated reporting via googleAnalyticsR, performed Quadrant Analysis for strategic segmentation, and led data governance audits to guide tagging strategies and analytics improvements.

Business Intelligence Analyst – Dashboarding & Client Solutions at Anvizent Analytics

July 1, 2018 - May 1, 2019

Led end-to-end BI project delivery, gathering requirements, translating them into wireframes/BRDs, and delivering actionable dashboards. Analyzed ERP data and dashboards to provide KPI-aligned insights for top management.