Hanna Indrianingsih

Social Media and Campaign Coordinator at Nostra Lab

Directed social media strategy and content creation for 12+ fashion, lifestyle, and retail clients, ensuring consistent branding across Instagram. Produced over 50 visual assets (Reels, Stories, feed layouts) that improved engagement and follower growth for client accounts. Led end-to-end production for 5+ photoshoots with photographers, stylists, models, and MUA teams, delivering high-quality creatives aligned to campaign goals. Consulted on brand positioning and digital marketing strategies, tailoring solutions to achieve client business objectives. Maintained direct client communication to address concerns and refine campaigns.

Marketing Communications Intern at PT Mega Perintis Tbk.

Created 60+ Instagram Reels, 90+ Stories, and 70+ captions for Minimal’s Instagram & TikTok, driving consistent engagement and visual storytelling. Managed KOL outreach, identifying 20+ potential partners monthly and coordinating collaboration logistics to support campaigns. Assisted in organizing offline community events for loyalty program members to strengthen customer engagement. Conducted content performance analysis with SEO tools and spreadsheets, providing data-driven insights for campaign evaluation. Boosted Instagram reach by 10% through strategized contents and feed improvements.

Social Media Intern at DAMA Studio

Tracked daily, weekly, and monthly Instagram performance metrics using Later.com and Google Spreadsheets, monitoring engagement, reach, and growth. Researched fashion industry trends and adapted them into content strategies tailored to DAMA’s target audience. Created and edited Instagram carousels and Reels, including concept development, copywriting, and visual execution.