Packaging Designer at Kiko Milano

Designed and developed primary and secondary packaging for make-up products, skincare, mini sizes and accessories, in line with brand guidelines and product launches. Managed artwork execution from concept to production, including graphic adaptations, color checks, and close collaboration with suppliers for print start-ups (P1 and P2) to ensure color and finish accuracy. Developed retail and in-store visual materials, including window displays and graphic assets, supporting visual merchandising activities. Prepared and presented creative concepts and final works, working cross-functionally with marketing, product development and supply chain teams to align creative vision, technical feasibility and timing.

Graphic Designer and SMM/Content creation at Freelance

End-to-end management of social media projects for brands in the sports, wellness, and retail sectors, including strategy development, editorial planning, platform management, paid campaigns (adv), and performance analysis. Production and delivery of multi-format digital content (photo, video, graphics) for social media channels, including shooting, editing, post-production, graphic design, and optimization based on target audience and marketing objectives. Developed multiple graphic projects, including catalogues and corporate materials for medical companies, as well as the cover artwork for Mandy Capristo’s latest music album, “Sense Tive”.

Junior Art Director at Ogilvy Italia

Developed creative concepts for multichannel campaigns (TV, digital, print, social media) for beauty brands using Premiere Pro, Photoshop, and Illustrator. Created visual materials, mood boards, and presentations for creative proposals, utilizing Midjourney, InDesign, and Photoshop for jewelry and beverage brands. Collaborated with cross-functional teams (copywriting, graphic design, and account management) to ensure consistency across deliverables for key clients, using After Effects and Premiere Pro. Supported photoshoots and video commercials, adapting advertising materials for multiple markets and distribution channels under tight deadlines.