Available to hire
I am a digital marketing and e-commerce professional focused on growth. I lead launches of Shopify shops, improve conversions and user experience, and craft strategies across social, email, and paid channels. I combine creative content with data-driven insights (SEO, analytics, Google Analytics) to optimize performance.
In my roles, I ensure consistent brand identity, collaborate with agencies and influencers, and translate business goals into compelling campaigns. I’m passionate about storytelling, visual communication, and building brands online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Language
Swedish
Fluent
English
Fluent
Work Experience
Digital Marketing & Brand Specialist at Cross Sportswear
January 1, 2024 - PresentPlan and manage digital campaigns (Meta, Google Ads, social media, newsletters). Ensure a consistent visual identity and brand tone across all communication. Produce and lead content in photo, video, and copy for e-commerce and campaigns. Optimize campaigns through analysis of traffic, conversion, and ROAS. Coordinate collaborations with agencies, ambassadors, and influencers.
E-com & Marketing Manager at Hugo Sthlm
January 1, 2020 - January 1, 2024Responsible for e-commerce and marketing activities; led digital strategy, campaigns, and brand development; collaborated with internal teams.
Account Manager, B2B & B2C Sales at Oscar Jacobson HQ
March 1, 2016 - April 1, 2019Responsible for sales within wholesale, e-commerce, retail, and outlet. Supported agents, distributors, and global sales channels. Acted as a central link between logistics, production, finance, and sales to strengthen the brand.
Biträdande Butikschef at Oscar Jacobson Åhléns
September 1, 2013 - March 1, 2016Managed store operations including sales, orders, and cash handling. Conducted training sessions for Åhléns staff as well as in-house teams.
Education
Economics at Per Brahe Upper Secondary School
January 1, 1999 - January 1, 2003Digital Marketing E-commerce Specialist at Sälj & Marknadshögskolan
January 1, 2019 - January 1, 2020Qualifications
Driver's license (B)
January 11, 2030 - February 13, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
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