Available to hire
Hi, I’m Shiraz Arfa, a Senior Product Designer focused on behavioral psychology and data-driven UX. I specialize in building user-centric, scalable products across early-stage and growth environments, blending UX strategy with experimentation to deliver measurable outcomes.
I lead design teams and collaborate with startups worldwide to create end-to-end product experiences, brand identities, and AI-enabled features. When I’m not designing, I explore the intersection of psychology, design systems, and growth to help teams move faster with confidence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Lead Product Designer & Manager (Founder) at TheNet
January 1, 2024 - PresentFounded and led the design team. Collaborated with 10+ startups across Europe, Asia, and the U.S to deliver end-to-end product design.
Art E-commerce (Founder) at SHAZ
September 1, 2025 - PresentCeramic sculpture e-commerce brand, owning the full 360°: Design, handcrafted production, branding, management, and growth strategy.
Lead Product Designer at Robyn App
February 1, 2024 - March 1, 2025Led brand, UX, and app design to build the MVP for beta and public launch. Established a scalable design foundation that helped secure €1.5M in pre-seed funding.
Growth Product Designer at FLAT 101 (INDRA)
January 13, 2022 - January 13, 2025Worked in cross-functional teams creating high fidelity prototypes and wireframes, user testing, behavioral frameworks, and growth strategies to optimize retention, efficiency, and conversion.
UX/UI designer & researcher at CHILDWISE
February 13, 2021 - December 31, 2021Education
Postgraduate degree in Psychology of Design at CCL Institute / Remote
January 11, 2030 - February 13, 2026UX Research internship at Harness projects / Australia
January 11, 2030 - February 13, 2026Master's degree in 3D Architecture at UPF / Barcelona
January 11, 2030 - February 13, 2026Visual Design Degree (Honours) at EINA / Barcelona
January 11, 2030 - February 13, 2026Product Engineering Degree at ELISAVA / Barcelona
January 11, 2030 - February 13, 2026Psychology of design at CCL Institute
January 11, 2030 - February 16, 2026UX Postgraduate degree at INESDI
January 11, 2030 - February 16, 2026UX Research internship at Harness Projects
January 11, 2030 - February 16, 2026Master's degree in 3D Architecture at UPF
January 11, 2030 - February 16, 2026Visual design degree (Honours) at EINA
January 11, 2030 - February 16, 2026Product engineering degree at ELISAVA
January 11, 2030 - February 16, 2026Qualifications
UX Research Internship
January 11, 2030 - February 16, 2026Psychology of Design Certification
January 11, 2030 - February 16, 2026Product Engineering Degree (ELISAVA)
January 11, 2030 - February 16, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Retail, Non-Profit Organization, Computers & Electronics, Consumer Goods, Healthcare, Manufacturing, Travel & Hospitality, Professional Services
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