Shiraz Arfa

Available to hire

Hi, I'm Shiraz Arfa, a Senior Product Designer focused on behavioral psychology and data-driven UX.

About

Hi, I’m Shiraz Arfa, a Senior Product Designer focused on behavioral psychology and data-driven UX. I specialize in building user-centric, scalable products across early-stage and growth environments, blending UX strategy with experimentation to deliver measurable outcomes.

I lead design teams and collaborate with startups worldwide to create end-to-end product experiences, brand identities, and AI-enabled features. When I’m not designing, I explore the intersection of psychology, design systems, and growth to help teams move faster with confidence.

  • Joined February 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Retail
  • Non-Profit Organization
  • Computers & Electronics
  • Consumer Goods
  • Healthcare
  • Manufacturing
  • Travel & Hospitality
  • Professional Services

More experts in Madrid, Spain

Projects · 1

Work experience· 5 roles

Art E-commerce (Founder) · SHAZSep 2025 – Present · 1 yr 3 mos

Ceramic sculpture e-commerce brand, owning the full 360°: Design, handcrafted production, branding, management, and growth strategy.

Lead Product Designer · Robyn AppFeb 2024 – Mar 2025 · 1 yr 2 mos

Led brand, UX, and app design to build the MVP for beta and public launch. Established a scalable design foundation that helped secure €1.5M in pre-seed funding.

Lead Product Designer & Manager (Founder) · TheNetJan 2024 – Present · 2 yrs 11 mos

Founded and led the design team. Collaborated with 10+ startups across Europe, Asia, and the U.S to deliver end-to-end product design.

Growth Product Designer · FLAT 101 (INDRA)Jan 2022 – Jan 2025 · 3 yrs 1 mo
UX/UI designer & researcher · CHILDWISEFeb 2021 – Dec 2021 · 11 mos

Education· 11

Postgraduate degree in Psychology of Design · CCL Institute / Remote2030 – 2026
UX Research internship · Harness projects / Australia2030 – 2026
Master's degree in 3D Architecture · UPF / Barcelona2030 – 2026
Visual Design Degree (Honours) · EINA / Barcelona2030 – 2026

Certifications and awards

UX Research Internship2030 – 2026
Psychology of Design Certification2030 – 2026
Product Engineering Degree (ELISAVA)2030 – 2026

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