I am a senior brand, marketing and digital leader with 22+ years of experience across agency, in-house and consulting environments in Greece and Cyprus. I have a proven track record in brand strategy, marketing transformation, strategic content and leadership, and I operate effectively within structured organisations as well as project-based and interim engagements. I bring the mindset and accountability of an in-house leader, combined with the flexible external perspective of a senior consultant. I am open to permanent senior leadership roles, as well as project-based consulting, interim and freelance engagements, depending on organisational needs and scope.…

George Kouvopoulos

I am a senior brand, marketing and digital leader with 22+ years of experience across agency, in-house and consulting environments in Greece and Cyprus. I have a proven track record in brand strategy, marketing transformation, strategic content and leadership, and I operate effectively within structured organisations as well as project-based and interim engagements. I bring the mindset and accountability of an in-house leader, combined with the flexible external perspective of a senior consultant. I am open to permanent senior leadership roles, as well as project-based consulting, interim and freelance engagements, depending on organisational needs and scope.…

Available to hire

I am a senior brand, marketing and digital leader with 22+ years of experience across agency, in-house and consulting environments in Greece and Cyprus.

I have a proven track record in brand strategy, marketing transformation, strategic content and leadership, and I operate effectively within structured organisations as well as project-based and interim engagements. I bring the mindset and accountability of an in-house leader, combined with the flexible external perspective of a senior consultant. I am open to permanent senior leadership roles, as well as project-based consulting, interim and freelance engagements, depending on organisational needs and scope.

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Language

Greek, Modern
Fluent
English
Fluent
French
Intermediate

Work Experience

Senior Brand, Marketing & Digital Leader at In-house & Agency Roles (Greece & Cyprus)
January 1, 2007 - Present
Led brand strategy, positioning and narrative development across multi-sector initiatives. Delivered end-to-end brand and marketing planning, execution and performance. Drove go-to-market campaigns, client and stakeholder leadership, and managed integrated campaigns across ATL, BTL, digital and experiential channels. Oversaw budgets, agency partnerships, and cross-functional teams, supporting scale-ups and professional services firms through growth, transition and transformation.

Education

Bachelor of Science in Business Administration at The American College of Greece
January 1, 1997 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Telecommunications, Software & Internet, Education, Media & Entertainment, Travel & Hospitality, Professional Services