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I am a content marketing writer with 7+ years in B2B technology and SaaS, delivering 40% year-on-year organic traffic growth and driving 25–35% of marketing-qualified leads through data-driven content. I excel at turning complex technical topics into clear, engaging, SEO-optimised content that drives awareness, demand, and pipeline growth. I collaborate across teams and leverage AI tools to accelerate research and drafts while applying rigorous human editing to ensure originality and accuracy. I also enjoy leading thought-leadership efforts on LinkedIn, delivering webinars and campaigns that boost registrations and engagement, and mentoring junior writers to maintain high editorial standards.…I am a content marketing writer with 7+ years in B2B technology and SaaS, delivering 40% year-on-year organic traffic growth and driving 25–35% of marketing-qualified leads through data-driven content. I excel at turning complex technical topics into clear, engaging, SEO-optimised content that drives awareness, demand, and pipeline growth. I collaborate across teams and leverage AI tools to accelerate research and drafts while applying rigorous human editing to ensure originality and accuracy. I also enjoy leading thought-leadership efforts on LinkedIn, delivering webinars and campaigns that boost registrations and engagement, and mentoring junior writers to maintain high editorial standards.

Monica Channappa

Writer, Copywriter, Content Producer, +2

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I am a content marketing writer with 7+ years in B2B technology and SaaS, delivering 40% year-on-year organic traffic growth and driving 25–35% of marketing-qualified leads through data-driven content. I excel at turning complex technical topics into clear, engaging, SEO-optimised content that drives awareness, demand, and pipeline growth. I collaborate across teams and leverage AI tools to accelerate research and drafts while applying rigorous human editing to ensure originality and accuracy. I also enjoy leading thought-leadership efforts on LinkedIn, delivering webinars and campaigns that boost registrations and engagement, and mentoring junior writers to maintain high editorial standards.…I am a content marketing writer with 7+ years in B2B technology and SaaS, delivering 40% year-on-year organic traffic growth and driving 25–35% of marketing-qualified leads through data-driven content. I excel at turning complex technical topics into clear, engaging, SEO-optimised content that drives awareness, demand, and pipeline growth. I collaborate across teams and leverage AI tools to accelerate research and drafts while applying rigorous human editing to ensure originality and accuracy. I also enjoy leading thought-leadership efforts on LinkedIn, delivering webinars and campaigns that boost registrations and engagement, and mentoring junior writers to maintain high editorial standards.

Available to hire

I am a content marketing writer with 7+ years in B2B technology and SaaS, delivering 40% year-on-year organic traffic growth and driving 25–35% of marketing-qualified leads through data-driven content. I excel at turning complex technical topics into clear, engaging, SEO-optimised content that drives awareness, demand, and pipeline growth. I collaborate across teams and leverage AI tools to accelerate research and drafts while applying rigorous human editing to ensure originality and accuracy.

I also enjoy leading thought-leadership efforts on LinkedIn, delivering webinars and campaigns that boost registrations and engagement, and mentoring junior writers to maintain high editorial standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Content Executive at Intelliswift – An LTTS Company

November 1, 2022 - August 31, 2024

Developed 100+ marketing content assets (blogs, white papers, eBooks, case studies, infographics, demand generation emails, and landing pages) for B2B technology audiences, positioning the company as a thought leader in technology. Increased organic traffic by 40% year-over-year and generated up to 35% of marketing-qualified leads through SEO-driven content. Interviewed leadership teams and SMEs to develop high-quality internal and external content. Conducted market research, keyword analysis, and competitive content audits using Semrush to inform monthly editorial calendars and long-form content initiatives. Proofread and edited content, ensuring alignment with brand voice and editorial guidelines. Leveraged AI tools to accelerate research and initial drafts while applying rigorous human editing. Created campaign-specific marketing collateral supporting demand generation, increasing conversion rates. Spearheaded LinkedIn content strategy, growing followers from 160K to 370K in 10 mont

Content Specialist at HealthAsyst

August 1, 2021 - July 31, 2022

Created 50+ product education materials, white papers, case studies, and online articles for a complex B2B SaaS platform. Collaborated with product and customer success teams to translate technical features into customer-focused narratives. Conducted quarterly content gap analyses identifying 15-20 critical needs and developing targeted content solutions. Managed WordPress content platform with regular updates, maintaining consistency across knowledge base and marketing pages. Produced educational videos and multimedia content accumulating 5,000+ views.

Content Writer at Halis Consultancy

September 1, 2017 - August 31, 2021

Produced platform-driven content that generated 1,500+ monthly inbound inquiries. Analyzed platform insights and adapted content strategy to optimise audience engagement and reach.

Senior Content Writer at ZNB Ventures & StarMerx

September 1, 2017 - August 31, 2021

Developed SEO-driven content strategies for US-based brands, increasing organic website traffic by 20%. Created persona-driven blogs, infographics, and marketing materials aligned with audience needs. Implemented A/B testing frameworks for content and ad copy, increasing engagement. Partnered with development teams to enhance site structure, page load times, and search visibility.

Test Engineer at Subex Pvt. Ltd.

December 1, 2014 - May 31, 2017

Collaborated with product and engineering teams in Agile SaaS environments, building a strong understanding of product logic, user flows, and release cycles. Applied a structured, data-led mindset that informed content strategy, SEO decisions, and performance-driven marketing execution.