Olena Mikulina

Served as the on-camera host and content creator, developing concepts and delivering engaging short-form video formats. Launched a TikTok channel from zero, reaching 10,000 followers and ~130,000 likes in 8 months, with videos collectively generating several million views. Conducted street interviews for short-form video formats under the brand’s name for social media platforms. Monitored competitor content to identify trends, formats, and engagement strategies. Collaborated with the content team to plan and execute short-form video concepts.

Developed concepts and delivered engaging short-form video formats; launched a TikTok channel from zero and reached ~10,000 followers and ~130,000 likes in 8 months, with videos generating millions of views. Conducted street interviews, monitored trends, and collaborated with the content team to plan and execute concepts for social media platforms.

Strengthened corporate communications and national media presence for one of Ukraine's largest pharmaceutical distributors (3,000 employees, 18,000+ pharmacy clients). Increased annual media publications from 15 to 60 within 10 months, significantly strengthening brand visibility on national platforms. Achieved multi-million total views across Forbes, UNIAN, TSN, Ukrainska Pravda. Produced expert commentary, interviews, and internal communications materials highlighting the company’s culture and expertise. Built and maintained relationships with journalists, editors, and partners to secure high-quality placements. Coordinated charitable initiatives and humanitarian coverage, ensuring timely communication and content delivery. Created multimedia content (InShot, VN, Canva) supporting corporate communications and social channels.