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I’m a creative and marketing professional with experience across digital campaigns, social media, and brand communications. I specialise in content creation and copywriting within agency and start-up environments, supporting brand growth through strategic and audience-focused storytelling. I’ve led creative development for major brands, written educational video scripts, produced multi-channel campaign content, and collaborated across the UK, EU, and North America to deliver engaging digital experiences, including AR activations. I write across platforms, from social media and newsletters to email campaigns and video scripts. I’m passionate about travel and cultural exploration, which continually informs my perspective and creative approach.…I’m a creative and marketing professional with experience across digital campaigns, social media, and brand communications. I specialise in content creation and copywriting within agency and start-up environments, supporting brand growth through strategic and audience-focused storytelling. I’ve led creative development for major brands, written educational video scripts, produced multi-channel campaign content, and collaborated across the UK, EU, and North America to deliver engaging digital experiences, including AR activations. I write across platforms, from social media and newsletters to email campaigns and video scripts. I’m passionate about travel and cultural exploration, which continually informs my perspective and creative approach.

SHAE FECTO

PRO

Writer, Copywriter, Screenwriter, +2

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I’m a creative and marketing professional with experience across digital campaigns, social media, and brand communications. I specialise in content creation and copywriting within agency and start-up environments, supporting brand growth through strategic and audience-focused storytelling. I’ve led creative development for major brands, written educational video scripts, produced multi-channel campaign content, and collaborated across the UK, EU, and North America to deliver engaging digital experiences, including AR activations. I write across platforms, from social media and newsletters to email campaigns and video scripts. I’m passionate about travel and cultural exploration, which continually informs my perspective and creative approach.…I’m a creative and marketing professional with experience across digital campaigns, social media, and brand communications. I specialise in content creation and copywriting within agency and start-up environments, supporting brand growth through strategic and audience-focused storytelling. I’ve led creative development for major brands, written educational video scripts, produced multi-channel campaign content, and collaborated across the UK, EU, and North America to deliver engaging digital experiences, including AR activations. I write across platforms, from social media and newsletters to email campaigns and video scripts. I’m passionate about travel and cultural exploration, which continually informs my perspective and creative approach.

Available to hire

London, United Kingdom

I’m a creative and marketing professional with experience across digital campaigns, social media, and brand communications. I specialise in content creation and copywriting within agency and start-up environments, supporting brand growth through strategic and audience-focused storytelling.

I’ve led creative development for major brands, written educational video scripts, produced multi-channel campaign content, and collaborated across the UK, EU, and North America to deliver engaging digital experiences, including AR activations. I write across platforms, from social media and newsletters to email campaigns and video scripts. I’m passionate about travel and cultural exploration, which continually informs my perspective and creative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative at The Brand Power Company (WPP/Buchanan Group)

October 1, 2021 - December 1, 2024

Led creative development and wrote copy for major FMCG, healthcare, and beauty brands including P&G, Colgate-Palmolive, and L’Oréal. Wrote educational video scripts and campaign content for digital and social channels. Created pitch decks, storyboards, shot lists, and director’s decks for branded campaigns. Collaborated with creative, production, and sales teams across the UK, EU, and North America. Contributed to concepting interactive experiences including AR, with a focus on audience engagement.

Creative Writer (Junior) at Here and Now 365

February 1, 2020 - July 1, 2021

Produced copy across formats including social media, press releases, blog posts, and broadcast scripts for clients such as ASDA and Morrisons. Adapted tone and messaging for a variety of brands in wellness, food, and culture. Wrote content for multicultural campaigns with awareness of diverse audiences. Assisted in production logistics and managed influencer relationships for social content. Gained hands-on experience with campaign planning and creative execution.

Marketing Intern at Midrive

October 1, 2018 - January 1, 2019

Created SEO-optimized long- and short-form content across app, website, blog, and forum platforms. Contributed to brand voice consistency while improving search visibility using Moz and backlinks. Wrote newsletters and created visual assets using Canva. Assisted with campaign launches and coordinated with product, tech, and operations teams.

Journalism Intern at Dawn

June 1, 2014 - August 1, 2014

Researched and wrote articles for the News and Entertainment desks, covering current affairs and pop culture. Published content for online audiences with editorial guidance. Selected images and worked to tight daily deadlines.