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I am a Web Producer and Web Implementation Specialist with 10+ years of experience delivering production-ready web assets and digital experiences across e-commerce, publishing, and marketing teams. I specialize in Showit and WordPress builds, content updates/migrations, and on-page SEO implementation. I translate business goals into launch-ready pages, templates, and campaigns, coordinating with cross-functional teams to hit timelines and ensure responsive QA, accessibility-minded layouts, and clean handoffs. I thrive in high-volume environments and enjoy turning complex requirements into scalable design systems that strengthen brand presence and performance.…I am a Web Producer and Web Implementation Specialist with 10+ years of experience delivering production-ready web assets and digital experiences across e-commerce, publishing, and marketing teams. I specialize in Showit and WordPress builds, content updates/migrations, and on-page SEO implementation. I translate business goals into launch-ready pages, templates, and campaigns, coordinating with cross-functional teams to hit timelines and ensure responsive QA, accessibility-minded layouts, and clean handoffs. I thrive in high-volume environments and enjoy turning complex requirements into scalable design systems that strengthen brand presence and performance.

Rochelle Williams

Web Designer, Web Developer, Front-End Developer, +2

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I am a Web Producer and Web Implementation Specialist with 10+ years of experience delivering production-ready web assets and digital experiences across e-commerce, publishing, and marketing teams. I specialize in Showit and WordPress builds, content updates/migrations, and on-page SEO implementation. I translate business goals into launch-ready pages, templates, and campaigns, coordinating with cross-functional teams to hit timelines and ensure responsive QA, accessibility-minded layouts, and clean handoffs. I thrive in high-volume environments and enjoy turning complex requirements into scalable design systems that strengthen brand presence and performance.…I am a Web Producer and Web Implementation Specialist with 10+ years of experience delivering production-ready web assets and digital experiences across e-commerce, publishing, and marketing teams. I specialize in Showit and WordPress builds, content updates/migrations, and on-page SEO implementation. I translate business goals into launch-ready pages, templates, and campaigns, coordinating with cross-functional teams to hit timelines and ensure responsive QA, accessibility-minded layouts, and clean handoffs. I thrive in high-volume environments and enjoy turning complex requirements into scalable design systems that strengthen brand presence and performance.

Available to hire

I am a Web Producer and Web Implementation Specialist with 10+ years of experience delivering production-ready web assets and digital experiences across e-commerce, publishing, and marketing teams. I specialize in Showit and WordPress builds, content updates/migrations, and on-page SEO implementation.

I translate business goals into launch-ready pages, templates, and campaigns, coordinating with cross-functional teams to hit timelines and ensure responsive QA, accessibility-minded layouts, and clean handoffs. I thrive in high-volume environments and enjoy turning complex requirements into scalable design systems that strengthen brand presence and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Order Department Liaison | Product Design & Production (Digital) at Prudent Publishing Co.

June 1, 2025 - December 1, 2025

Served as primary liaison between the Order Department, internal artists, and creative leadership, managing 20–40 concurrent digital and print design projects per production cycle. Owned intake, prioritization, and scheduling of design requests across multiple publishing cycles, maintaining delivery timelines in a high-volume, deadline-driven environment. Reviewed and approved 100+ digital and print assets, ensuring production readiness, accuracy, and compliance with product specifications. Led art direction reviews with Creative Manager and Creative Supervisor, reducing revision cycles and improving first-pass approval rates. Built workflow tracking systems and production documentation that improved project visibility and reduced turnaround delays. Created mechanical files, impositions, and production-ready prototypes, accelerating handoff to manufacturing and testing teams. Coordinated plant testing, development samples, and photo samples for upcoming seasonal product launches. Ide

Web Graphic Designer at 1-800-Flowers.com – Jericho, NY

May 1, 2018 - March 1, 2024

Designed and launched scalable web modules and templates used across enterprise platforms, increasing engagement and improving consistency. Led a rebranding initiative delivering 50+ web graphics and templates, driving a 30% increase in user engagement. Partnered with developers to prepare and QA creative for release (spec checks, asset handoff, cross-browser/device validation) to support on-time launches. Directed creative execution of a Holiday NFT campaign, coordinating internal illustrators and external partners to deliver on schedule. Architected a multi-brand blog design framework adopted across multiple brands, increasing readership and time-on-site metrics. Produced digital marketing assets for enterprise-level campaigns, contributing to increased brand visibility and campaign performance. Collaborated cross-functionally with marketing, strategy, and development teams to align creative output with go-to-market timelines. Produced and optimized conversion-focused landing pages u

Web Producer (Contract) at Elle Williams Creative

January 1, 2019 - Present

Delivered end-to-end website production for small businesses and wedding/event professionals, including site structure, page builds, responsive QA, launch prep, and post-launch updates (Showit + WordPress). Managed multiple concurrent client projects from intake to delivery, timelines, requirements, content coordination, feedback rounds, and final approvals. Built conversion-focused landing pages and service pages using UX best practices (clear hierarchy, scannable sections, CTA placement) to improve inquiry flow. Implemented on-page SEO fundamentals (metadata, headers, internal linking, image optimization) to strengthen visibility and performance. Performed design QA and troubleshooting across devices/browsers to ensure brand consistency, accessibility-minded layouts, and clean handoff. Created client-friendly documentation and handoff guides (update checklists, page standards, content requirements) to support long-term site maintenance. Implemented and QA'd site functionality and lea