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Hi, I’m Michael Von Bach. I’m a results-driven SEO leader with 17+ years of experience helping Fortune 500s and mid-sized businesses grow organic traffic and revenue through strategic SEO, technical audits, and data-driven content optimization. I’ve led enterprise-level web initiatives, local SEO programs, and cross-functional teams, and I’ve consistently delivered measurable improvements in rankings, traffic, and conversions. I’m passionate about AI-driven SEO, semantic search, and scalable processes that align with business goals. Beyond hands-on optimization, I enjoy sharing knowledge, training teams, and presenting clear, actionable insights to executives. I’m excited to explore how my background in AI search, GEO strategies, and content engineering can help your organization stay ahead in search and deliver real results.…Hi, I’m Michael Von Bach. I’m a results-driven SEO leader with 17+ years of experience helping Fortune 500s and mid-sized businesses grow organic traffic and revenue through strategic SEO, technical audits, and data-driven content optimization. I’ve led enterprise-level web initiatives, local SEO programs, and cross-functional teams, and I’ve consistently delivered measurable improvements in rankings, traffic, and conversions. I’m passionate about AI-driven SEO, semantic search, and scalable processes that align with business goals. Beyond hands-on optimization, I enjoy sharing knowledge, training teams, and presenting clear, actionable insights to executives. I’m excited to explore how my background in AI search, GEO strategies, and content engineering can help your organization stay ahead in search and deliver real results.

Michael Von Bach

SEO Expert, Marketing Strategist, Content Creator, +2

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Hi, I’m Michael Von Bach. I’m a results-driven SEO leader with 17+ years of experience helping Fortune 500s and mid-sized businesses grow organic traffic and revenue through strategic SEO, technical audits, and data-driven content optimization. I’ve led enterprise-level web initiatives, local SEO programs, and cross-functional teams, and I’ve consistently delivered measurable improvements in rankings, traffic, and conversions. I’m passionate about AI-driven SEO, semantic search, and scalable processes that align with business goals. Beyond hands-on optimization, I enjoy sharing knowledge, training teams, and presenting clear, actionable insights to executives. I’m excited to explore how my background in AI search, GEO strategies, and content engineering can help your organization stay ahead in search and deliver real results.…Hi, I’m Michael Von Bach. I’m a results-driven SEO leader with 17+ years of experience helping Fortune 500s and mid-sized businesses grow organic traffic and revenue through strategic SEO, technical audits, and data-driven content optimization. I’ve led enterprise-level web initiatives, local SEO programs, and cross-functional teams, and I’ve consistently delivered measurable improvements in rankings, traffic, and conversions. I’m passionate about AI-driven SEO, semantic search, and scalable processes that align with business goals. Beyond hands-on optimization, I enjoy sharing knowledge, training teams, and presenting clear, actionable insights to executives. I’m excited to explore how my background in AI search, GEO strategies, and content engineering can help your organization stay ahead in search and deliver real results.

Available to hire

Hi, I’m Michael Von Bach. I’m a results-driven SEO leader with 17+ years of experience helping Fortune 500s and mid-sized businesses grow organic traffic and revenue through strategic SEO, technical audits, and data-driven content optimization. I’ve led enterprise-level web initiatives, local SEO programs, and cross-functional teams, and I’ve consistently delivered measurable improvements in rankings, traffic, and conversions. I’m passionate about AI-driven SEO, semantic search, and scalable processes that align with business goals.

Beyond hands-on optimization, I enjoy sharing knowledge, training teams, and presenting clear, actionable insights to executives. I’m excited to explore how my background in AI search, GEO strategies, and content engineering can help your organization stay ahead in search and deliver real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Program Manager of AI Search at Keysight Technologies

January 1, 2023 - January 1, 2026

Executed comprehensive SEO audits addressing technical elements (meta tags, site speed, crawlability, indexing) and on-page factors (headers, internal linking, core vitals, schemas). Integrated AI tools (ChatGPT, Gemini, Claude, Perplexity) into keyword research, content planning, and competitive analysis. Led AI-enhanced content creation & optimization, AI-driven SEO strategy development, and AI-focused formatting for LLMs; advanced content for AI assistants and search engines (AEO). Developed a prioritized keyword strategy based on search volume, competition, and business relevance, elevating rankings and AI search presence. Delivered analytics-driven performance reporting using GA4, Search Console, and AI analyses. Implemented advanced AI tools and methodologies to stay future-ready.

Sr. SEO Manager / Strategist - AI Search (LLMs) Consultant – Owner at MVB (Agency)

January 1, 2019 - January 1, 2025

For-hire SEO contractor with enterprise-level experience across Disney, GroovyTek, California Closets, Fomat, Cohesity, Frontdoor, IBM, and others. Led AI-driven SEO strategies, content planning, and keyword research; established internal processes, training, and project management for agency and client engagements. Delivered full-stack SEO services including site audits, migrations, and content optimization with an emphasis on AI-assisted discovery and ranking growth.

Sr. SEO Manager | AI SEO (LLMs) Lead Strategist at Just Energy

January 1, 2019 - January 1, 2023

Corporate SEO leadership and project management for all SEO initiatives, including audits, keyword analytics, and AI SEO & GEO strategies. Led internal AI search program, trained teams, and coordinated with marketing to increase AI search relevancy. Created and prioritized keyword strategies, conducted comprehensive audits, and managed internal and external content optimization. Tracked performance using GA, GSC, and SEO platforms; developed enterprise-scale reporting dashboards.

Sr. SEO Manager / Strategist at IBM

January 1, 2013 - January 1, 2019

Management and lead technical strategist of SEO & Web Analytics within an internal agency. Coordinated 10 marketing segments, performed ongoing competitor intelligence, and ensured alignment with corporate SEO directives. Executed enterprise-level SEO audits, migrations, and optimization strategies, delivering measurable increases in engagement and traffic.

Lead SEO, SEM, and Web Analytics Lead at Insurance Technologies

January 1, 2011 - January 1, 2013

Led keyword research, competitive analysis, and SEO-driven marketing optimization. Managed social platforms, blog management, and analytics reporting; instructed teams on SEO best practices and delivered enterprise reporting dashboards.

Digital Marketing Contractor / SEO & Web Analytics at Various Agencies / Contractors

January 1, 2009 - January 1, 2011

Ranged across multiple agencies and in-house roles delivering audits, content optimization, technical SEO, and analytics reporting for clients across industries; built foundations for enterprise-level SEO programs and localized optimization.