Available to hire
I’m Hanea Yu, a marketing professional with a strong track record in analyzing market trends and solving complex market challenges. I specialize in developing integrated communication strategies across ATL and digital channels, and I’m adept at identifying digital consumer needs to optimize product lineups.
I thrive in cross-functional and global teams, building strong partnerships with clients and internal stakeholders to drive collaboration and results. I’m a structured, results-oriented leader who plans and executes effectively and localizes global marketing strategies for regional impact, with a focus on the APAC region and the Korean market.
Skills
Language
Korean
Fluent
English
Advanced
Work Experience
Strategy Director / Account Supervisor at Klick Health
March 1, 2025 - PresentStrategy Director for MiSight marketing initiatives; leveraged social listening insights to inform campaign development and performance evaluation. Conducted deep target audience analysis and translated data-driven insights into actionable plans, driving digital activation campaigns to support brand growth and product awareness. Served as APAC regional strategist with a strong focus on the Korean market, aligning local market dynamics with global strategy to maximize regional impact. Collaborated cross-functionally with product, digital, and insights teams to align business objectives with market trends and customer behavior.
Account Director at Team X (Omnicom Group RAPP)
November 1, 2022 - September 30, 2024Main Account Director for Mercedes-Benz Korea. Managed the full scope of digital marketing and CRM strategy for both new car launches and upgrade models. Led a team of five, overseeing end-to-end campaign operations and performance reporting. Developed data-driven CRM and digital strategies, designed channel-specific media plans, and defined CRM targeting to improve engagement and conversions. Ensured brand consistency through dealer guideline inspections; budget oversight and monthly KPI reporting to global leadership. Led cross-functional initiatives and global collaboration using Asana for project tracking.
Account Director at Leo Burnett (Publicis Group)
April 1, 2020 - October 31, 2022Main Account Director for McDonald’s Korea. Managed a three-person team, delivering ATL and digital communication strategies and driving 360-degree marketing initiatives. Led annual marketing planning, new product development discussions, and integrated campaigns across digital, BTL, and social media. Oversaw shooting/production of major assets and coordinated biannual marketing workshops to share market insights with product and marketing teams.
Account Director at Emil (Publicis Group)
February 1, 2019 - March 31, 2020Main Account Director for Mercedes-Benz Korea. Led end-to-end ATL and digital campaigns, managed official Mercedes-Benz Korea social media, and ensured brand consistency across touchpoints. Collaborated with global divisions to localize campaigns for the Korean market and integrated campaigns across TV, digital, CRM, and events.
Senior Account Manager at Havas Korea
November 1, 2016 - January 31, 2019Main Account Manager for BMW Korea. Led a three-person team handling ATL and digital planning, budget management, and production coordination. Conducted market, competitor, and audience analysis; developed social listening-driven concepts; proposed campaign strategies and media mixes; ensured timely material deployment and budget settlements. Also contributed as Digital Content Lead for GSK Korea by guiding digital strategy and content planning.
Digital Marketing Manager – Australia Macadamia (Korea Market) at Havas Korea
May 1, 2016 - November 30, 2016Managed local social media strategies, content creation, and influencer campaigns targeting the Knitz market. Oversaw SNS ad placements and content rollouts; produced monthly performance reports covering five global markets and coordinated with Australia HQ.
Marketing Manager at SEL Interior Design
May 1, 2016 - November 30, 2016Project management for GE Healthcare Songdo R&D Center design planning and Yulchon Law Office design planning; channel pop-up store planning & execution.
Senior Account Executive, Viral Marketing at POP HANDS
April 1, 2014 - April 30, 2015Viral marketing promotions for LG Health & Beauty Elastane and for Dongwon F&B.
Account Executive, Brand Experience Marketing at INDIRAIN
April 1, 2012 - August 31, 2014Brand experience marketing for Diageo Korea (Johnnie Walker, Ciroc, etc.) and for tobacco industry campaigns (Philip Morris, KT&G, JTI).
Marketing Assistant at Poters Paint WA
April 1, 2010 - February 29, 2012Planning strategy to increase sales; derived product concepts and strategies; set communications direction according to market conditions.
Education
High School at Geumoak Girls High School (Republic of Korea)
February 1, 2003 - February 1, 2006Bachelor of Interior Architecture at Curtin University of Technology
February 1, 2008 - February 1, 2011Certificate in Interior Design at TAFE WA
March 1, 2011 - December 1, 2011Qualifications
Industry Experience
Professional Services, Media & Entertainment
Skills
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