Hanea Yu

Strategy Director for MiSight marketing initiatives; leveraged social listening insights to inform campaign development and performance evaluation. Conducted deep target audience analysis and translated data-driven insights into actionable plans, driving digital activation campaigns to support brand growth and product awareness. Served as APAC regional strategist with a strong focus on the Korean market, aligning local market dynamics with global strategy to maximize regional impact. Collaborated cross-functionally with product, digital, and insights teams to align business objectives with market trends and customer behavior.

Main Account Director for Mercedes-Benz Korea. Managed the full scope of digital marketing and CRM strategy for both new car launches and upgrade models. Led a team of five, overseeing end-to-end campaign operations and performance reporting. Developed data-driven CRM and digital strategies, designed channel-specific media plans, and defined CRM targeting to improve engagement and conversions. Ensured brand consistency through dealer guideline inspections; budget oversight and monthly KPI reporting to global leadership. Led cross-functional initiatives and global collaboration using Asana for project tracking.

Main Account Director for McDonald’s Korea. Managed a three-person team, delivering ATL and digital communication strategies and driving 360-degree marketing initiatives. Led annual marketing planning, new product development discussions, and integrated campaigns across digital, BTL, and social media. Oversaw shooting/production of major assets and coordinated biannual marketing workshops to share market insights with product and marketing teams.