Hi, I'm Anna Vardanyan. I'm an SEO specialist based in Yerevan, Armenia, with over 6 years of experience driving organic growth for iGaming and eCommerce sites. I specialize in technical SEO, on-page optimization, UX research, and conversion rate optimization to boost visibility and performance. I collaborate with product, content, and development teams to implement scalable SEO strategies, run CRO experiments, and build data-driven content plans. I'm passionate about turning analytics into impact and delivering measurable results.

Anna Vardanyan

Hi, I'm Anna Vardanyan. I'm an SEO specialist based in Yerevan, Armenia, with over 6 years of experience driving organic growth for iGaming and eCommerce sites. I specialize in technical SEO, on-page optimization, UX research, and conversion rate optimization to boost visibility and performance. I collaborate with product, content, and development teams to implement scalable SEO strategies, run CRO experiments, and build data-driven content plans. I'm passionate about turning analytics into impact and delivering measurable results.

Available to hire

Hi, I’m Anna Vardanyan. I’m an SEO specialist based in Yerevan, Armenia, with over 6 years of experience driving organic growth for iGaming and eCommerce sites. I specialize in technical SEO, on-page optimization, UX research, and conversion rate optimization to boost visibility and performance.

I collaborate with product, content, and development teams to implement scalable SEO strategies, run CRO experiments, and build data-driven content plans. I’m passionate about turning analytics into impact and delivering measurable results.

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Experience Level

Intermediate

Language

Russian
Fluent
Armenian
Fluent
English
Advanced

Work Experience

Senior SEO Specialist at VBET
July 1, 2024 - Present
Lead SEO strategy and execution, focusing on technical SEO, on-page optimization, content alignment, and performance reporting to improve organic visibility and conversions.
SEO Manager at TokenWin
February 1, 2024 - July 1, 2024
Managed SEO initiatives, keyword research, and on-page optimization; collaborated with content and product teams to enhance organic performance.
Search Engine Optimization Specialist at Galaxsys
November 1, 2022 - January 1, 2024
Executed SEO campaigns across multiple markets, performed technical audits, and collaborated with content teams to improve rankings and traffic.
Content Marketing Manager at 10Web.io
May 1, 2022 - November 1, 2022
Oversaw content marketing strategy and SEO alignment, developing content plans to boost organic visibility and engagement.
CRO Specialist at eworld
September 1, 2021 - May 1, 2022
Optimized conversion rates through CRO experiments, landing page optimization, A/B testing, and analytics-driven improvements.
Senior SEO Specialist at Loopex Digital
April 1, 2020 - May 1, 2022
Led SEO initiatives, mentored juniors, and drove technical SEO improvements across multiple projects.
Technical SEO Team Lead at Loopex Digital
November 1, 2019 - June 1, 2020
Directed technical SEO efforts, audits, and optimization strategies to enhance site performance and crawl efficiency.
SEO Specialist at Loopex Digital
May 1, 2019 - November 1, 2019
Implemented on-page, off-page, and technical SEO tasks to improve organic visibility and site health.
SEO Specialist at Yerevan Targeting Armenia
July 1, 2018 - May 1, 2019
Optimized SEO strategies to boost rankings and drive organic traffic in the Armenian market.
Content Writer at Yerevan Targeting Armenia
May 1, 2018 - May 1, 2019
Produced high-quality content to support SEO and content marketing efforts.
Intern at Technology & Science Dynamics / TSD
February 1, 2018 - April 1, 2018
Assisted with research and administrative tasks supporting technology and science projects.
Public Relations And Marketing Intern at CJSC VTB Bank (Armenia)
July 1, 2017 - July 31, 2017
Gained exposure to PR and marketing activities, supporting campaigns and communications.

Education

Bachelor's degree, Management at Russian - Armenian University
January 1, 2014 - January 1, 2018

Qualifications

Google Analytics 4
January 11, 2030 - February 14, 2026
Landing page optimization
January 11, 2030 - February 14, 2026
Intro to UX: Fundamentals of Usability
January 11, 2030 - February 14, 2026
The complete Conversion Rate Optimization course
January 11, 2030 - February 14, 2026

Industry Experience

Gaming, Software & Internet, Professional Services, Media & Entertainment, Other