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I am a marketing and business leader with a track record of delivering brand, growth, and performance strategies for clients across Asia, Europe, and North America. I combine expertise in marketing strategy, operations, and AI-enabled tools to solve complex business challenges. I focus on integrated marketing, aligning digital and offline channels to improve efficiency, delivery quality, and ROI, while leveraging AI-enabled tools to scale operations and governance across multi-city teams.…I am a marketing and business leader with a track record of delivering brand, growth, and performance strategies for clients across Asia, Europe, and North America. I combine expertise in marketing strategy, operations, and AI-enabled tools to solve complex business challenges. I focus on integrated marketing, aligning digital and offline channels to improve efficiency, delivery quality, and ROI, while leveraging AI-enabled tools to scale operations and governance across multi-city teams.

Alin Choubey

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I am a marketing and business leader with a track record of delivering brand, growth, and performance strategies for clients across Asia, Europe, and North America. I combine expertise in marketing strategy, operations, and AI-enabled tools to solve complex business challenges. I focus on integrated marketing, aligning digital and offline channels to improve efficiency, delivery quality, and ROI, while leveraging AI-enabled tools to scale operations and governance across multi-city teams.…I am a marketing and business leader with a track record of delivering brand, growth, and performance strategies for clients across Asia, Europe, and North America. I combine expertise in marketing strategy, operations, and AI-enabled tools to solve complex business challenges. I focus on integrated marketing, aligning digital and offline channels to improve efficiency, delivery quality, and ROI, while leveraging AI-enabled tools to scale operations and governance across multi-city teams.

Available to hire

I am a marketing and business leader with a track record of delivering brand, growth, and performance strategies for clients across Asia, Europe, and North America. I combine expertise in marketing strategy, operations, and AI-enabled tools to solve complex business challenges. I focus on integrated marketing, aligning digital and offline channels to improve efficiency, delivery quality, and ROI, while leveraging AI-enabled tools to scale operations and governance across multi-city teams.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

Language

Hindi

Fluent

English

Fluent

French

Beginner

Work Experience

Experience Business Head – North India at SocioWash

June 1, 2024 - July 1, 2025

Led regional operations of a digital-first marketing agency, managing 25+ retainer clients across FMCG, D2C, mobility, and consumer tech; owned end-to-end P&L; shifted delivery from execution-led to strategy-led, CX-focused marketing powered by AI and structured project management tools; standardized governance and processes to support multi-city scale; supported the setup of the Bangalore office including hiring and operational readiness.

Business Head – North India (South India Oversight) at Foxymoron

September 1, 2022 - June 1, 2024

Led North India operations with strategic oversight of South India; managed integrated teams across digital, creative, media, and tech; held full P&L while improving margins and operational discipline; drove CX-first, AI-enabled, full-funnel marketing model; built leadership capability through mentoring, talent restructuring, and governance frameworks; contributed to a profitability model and high-impact PR.

Associate Vice President - Operations at Chimp&Z Inc Worldwide

April 1, 2021 - September 1, 2022

Led multi-city operations (Mumbai & Gurgaon) across integrated marketing verticals; supported international expansion initiatives in North America; managed cross-functional teams delivering profit-led brand campaigns; implemented Salesforce CRM and ensured legal and financial compliance across verticals.

Founding Partner at Herald Digital, New Delhi

December 1, 2016 - October 1, 2019

Co-founded and scaled a boutique marketing agency serving clients across India, North America, and Europe; set agency strategy, service mix, organisational structure, and governance; oversaw financial planning, legal compliance, and senior client relationships; led government, semi-government, and NGO client relationships; doubled revenues YoY and expanded services from creative to performance, tech, events, ORM, and studio.

Digital Marketing & Key Account Lead at Vermillion Group (ODINO/OFACTOR)

January 1, 2016 - December 1, 2016

Led cross-functional teams across digital, paid media, SEO, and web; established performance marketing and influencer marketing capabilities; delivered multinational, multilingual, and luxury brand campaigns for clients including New Holland, Case Construction, Panasonic, and Four Seasons Residences.

Account Manager at Modern Cloud, Delhi

January 1, 2015 - December 1, 2015

Managed social media and digital communication for 10+ clients, coordinating campaigns and content across platforms.

Marketing Executive at Reliance Communications

June 1, 2014 - December 1, 2014

Supported market research, communication planning, and partner coordination to drive marketing initiatives.