I’m a Senior Project Manager delivering complex CRM and digital transformation projects for enterprise and mid-market clients across APAC, the USA, and Europe. I’ve led end-to-end Salesforce implementations for organisations including Nikon, the NRL, and MediaWorks, consistently delivering to tight timelines and budgets while maintaining strong executive stakeholder alignment.
My work focuses on turning business goals into practical, scalable solutions. Recent projects include a Service Cloud implementation for a luxury expedition cruise operator, combining interactive ship floor plans with CRM-driven booking workflows to enable real-time cabin management, and a customer data platform rollout that unified data across eight websites and a mobile app to enable targeted content and advertising.
With experience leading multidisciplinary teams across Singapore, Australia, New Zealand, the USA, and Europe, I specialise in clear communication, stakeholder alignment, and strong delivery governance. My background in both technical platforms and creative production allows me to bridge the gap between business vision, user experience, and technical execution - keeping scope controlled, risks visible, and outcomes measurable.
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