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I'm Thaiane Garrido, a Strategic Digital Marketing Manager based in Amsterdam with 7+ years of experience helping global brands like Heineken, Philips, Amazon, BMW, and Booking.com achieve measurable growth through data-driven marketing, paid media optimization, and cultural insight. I thrive in multi-market environments and love turning complex data into clear, actionable strategies that move the needle across channels.\n\nI lead cross-functional teams, mentor talent, and translate analytics into storytelling that guides brand positioning and campaign planning. Fluent in English and Portuguese, I’m passionate about social listening, audience segmentation, and AI-driven strategies that keep brands relevant and ROI-focused.…I'm Thaiane Garrido, a Strategic Digital Marketing Manager based in Amsterdam with 7+ years of experience helping global brands like Heineken, Philips, Amazon, BMW, and Booking.com achieve measurable growth through data-driven marketing, paid media optimization, and cultural insight. I thrive in multi-market environments and love turning complex data into clear, actionable strategies that move the needle across channels.\n\nI lead cross-functional teams, mentor talent, and translate analytics into storytelling that guides brand positioning and campaign planning. Fluent in English and Portuguese, I’m passionate about social listening, audience segmentation, and AI-driven strategies that keep brands relevant and ROI-focused.

Thaiane Garrido

Marketing Strategist, Digital Marketer, Social Media Manager, +2

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I'm Thaiane Garrido, a Strategic Digital Marketing Manager based in Amsterdam with 7+ years of experience helping global brands like Heineken, Philips, Amazon, BMW, and Booking.com achieve measurable growth through data-driven marketing, paid media optimization, and cultural insight. I thrive in multi-market environments and love turning complex data into clear, actionable strategies that move the needle across channels.\n\nI lead cross-functional teams, mentor talent, and translate analytics into storytelling that guides brand positioning and campaign planning. Fluent in English and Portuguese, I’m passionate about social listening, audience segmentation, and AI-driven strategies that keep brands relevant and ROI-focused.…I'm Thaiane Garrido, a Strategic Digital Marketing Manager based in Amsterdam with 7+ years of experience helping global brands like Heineken, Philips, Amazon, BMW, and Booking.com achieve measurable growth through data-driven marketing, paid media optimization, and cultural insight. I thrive in multi-market environments and love turning complex data into clear, actionable strategies that move the needle across channels.\n\nI lead cross-functional teams, mentor talent, and translate analytics into storytelling that guides brand positioning and campaign planning. Fluent in English and Portuguese, I’m passionate about social listening, audience segmentation, and AI-driven strategies that keep brands relevant and ROI-focused.

Available to hire

I’m Thaiane Garrido, a Strategic Digital Marketing Manager based in Amsterdam with 7+ years of experience helping global brands like Heineken, Philips, Amazon, BMW, and Booking.com achieve measurable growth through data-driven marketing, paid media optimization, and cultural insight. I thrive in multi-market environments and love turning complex data into clear, actionable strategies that move the needle across channels.\n\nI lead cross-functional teams, mentor talent, and translate analytics into storytelling that guides brand positioning and campaign planning. Fluent in English and Portuguese, I’m passionate about social listening, audience segmentation, and AI-driven strategies that keep brands relevant and ROI-focused.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Global Account Director at Dentsu NL

January 1, 2023 - Present

Directed multi-channel strategies for Heineken across global markets, aligned campaign objectives, and ensured seamless execution. Partnered with Meta and Google to optimize paid acquisition channels. Led the data team for major cultural insight projects across Heineken beer brands to elevate global strategy and performance. Defined project scopes and research questions, briefing analysts on objectives and methodology using GWI, Pulsar, and Looker Studio. Synthesised analytical findings into strategic narratives and insight-driven stories to guide future brand positioning and campaign planning. Directed the development of AI-driven strategies.

Freelance Data Strategist – Media Research & Insights Consultant at Self-employed / Freelance

January 1, 2024 - December 31, 2025

Delivered audience research and brand insights for entertainment and hospitality clients across Europe. Conducted GWI-based segmentation, social listening, and benchmarking reports to inform campaign and creative strategy. Analyzed paid media and social content performance, identifying key patterns in consumer engagement. Ran post-event evaluations and contributed to narrative-driven pitch and planning presentations.

Senior Digital Marketing Manager at Media.Monks – NL

January 1, 2021 - December 31, 2023

Developed & executed Paid Media and Influencer campaigns delivering ROAS growth up to 35%. Developed Paid Social strategies for high-budget pitches, securing wins for the agency through data-driven proposals. Led data analysis across influencer, paid media, and social campaigns to shape creative and strategic direction. Conducted social listening, audience segmentation and A/B testing, resulting in measurable performance gains. Led a team of specialists to optimize Paid Media campaigns’ performance and built automated dashboards to enhance performance tracking and decision-making.

Paid Social Campaign Manager at Philips – NL

January 1, 2019 - December 31, 2021

Managed Facebook and Instagram eCommerce campaigns for the DACH markets, overseeing monthly budgets exceeding €1M. Designed KPI-driven media plans based on performance analysis, advising the creative team to optimize ad creatives for maximum results. Collaborated with the .com team to resolve conversion barriers and improve UX. Boosted ROI by 25% with refined targeting strategies.

Digital Marketing Analyst at ICAIU, Brazil

January 1, 2016 - December 31, 2018

Launched and managed Paid Media campaigns from scratch, creating communication strategies that significantly increased brand awareness. Expanded from one store to six national locations by attracting a substantial customer base. Managed Paid Social and Google Display campaigns, growing eCommerce sales across multiple regions. Performed A/B testing to refine ad creative and boost engagement.

Paid Social Campaign Manager at Philips, NL

January 1, 2019 - December 31, 2021

Managed Facebook and Instagram eCommerce campaigns for the DACH markets, budgets > €1M; designed KPI-driven media plans; collaborated with the .com team to resolve conversion barriers and improve UX; boosted ROI by 25% with refined targeting strategies.

Senior Digital Marketing Manager at Media.Monks, NL

January 1, 2021 - December 31, 2023

Developed & executed Paid Media and Influencer campaigns delivering ROAS growth up to 35%; led data analysis across influencer, paid media, and social campaigns; conducted social listening, audience segmentation and A/B testing; led a team of specialists and built automated dashboards.

Global Account Director at Dentsu NL (Heineken)

January 1, 2023 - Present

Directed multi-channel strategies; managed cross-functional collaboration to align campaign objectives across global markets; partnered with Meta and Google to optimize paid acquisition channels; led the data team for cultural insight projects across Heineken beer brands and defined research scopes.

Freelance Data Strategist – Media Research & Insights Consultant at Client: Media Agency – Entertainment & Hospitality

January 1, 2024 - December 31, 2025

Delivered audience research and brand insights for entertainment and hospitality clients across Europe; conducted GWI-based segmentation, social listening, and benchmarking; analyzed paid media and social content performance; contributed to narrative-driven pitches and post-event evaluations.