I'm Natalia Ilchuk, a Kyiv-based professional with over seven years in the advertising industry, specializing in QA, digital marketing, and frontend development. I combine data-driven ad operations, SEO expertise, and UI/UX-focused design to help brands grow. I work with tools like Google Analytics, Google Ads, Facebook Ads, HTML, CSS, WordPress, and Canva to craft effective campaigns and polished interfaces. I enjoy exploring new areas of interest, bringing fresh ideas to teams, and creating safe, trusted spaces for collaboration. I'm proactive, curious, and always ready to test new approaches to improve efficiency and outcomes.

Natalia Ilchuk

I'm Natalia Ilchuk, a Kyiv-based professional with over seven years in the advertising industry, specializing in QA, digital marketing, and frontend development. I combine data-driven ad operations, SEO expertise, and UI/UX-focused design to help brands grow. I work with tools like Google Analytics, Google Ads, Facebook Ads, HTML, CSS, WordPress, and Canva to craft effective campaigns and polished interfaces. I enjoy exploring new areas of interest, bringing fresh ideas to teams, and creating safe, trusted spaces for collaboration. I'm proactive, curious, and always ready to test new approaches to improve efficiency and outcomes.

Available to hire

I’m Natalia Ilchuk, a Kyiv-based professional with over seven years in the advertising industry, specializing in QA, digital marketing, and frontend development. I combine data-driven ad operations, SEO expertise, and UI/UX-focused design to help brands grow. I work with tools like Google Analytics, Google Ads, Facebook Ads, HTML, CSS, WordPress, and Canva to craft effective campaigns and polished interfaces.

I enjoy exploring new areas of interest, bringing fresh ideas to teams, and creating safe, trusted spaces for collaboration. I’m proactive, curious, and always ready to test new approaches to improve efficiency and outcomes.

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Language

English
Advanced
Ukrainian
Fluent
Russian
Fluent
Polish
Beginner
Swedish
Beginner

Work Experience

Contest Participant (Diia AI Contest Hackathon) at Diia AI Contest
November 1, 2025 - December 31, 2025
Presented a solution for automation design generation for UI interfaces for new services.
QA Engineer - Volunteer at Government Field
April 1, 2023 - December 31, 2023
Tested all government structures and proposed improvements to processes.
Digital Ads Specialist at Independent / Freelance
July 1, 2019 - August 31, 2022
Communicated with business owners to define goals for advertising campaigns, selected audiences, created and optimized campaigns (Facebook/Google Ads), ran A/B tests, set up conversion events using GA4 and Facebook Pixel, built WordPress sites, and crafted engaging ad messaging.
Senior Programmatic Specialist at AdMixer
February 1, 2016 - July 31, 2019
Managed full SSP/DSP integrations, validated bid requests, tested and launched campaigns, solved integration issues to prevent revenue loss, optimized campaigns, multi-level SSPs, implemented improvements for Ad Exchange, and created bug reports.
Programmatic Specialist at Epom
November 1, 2015 - February 1, 2016
Supported all stages of DSP/SSP integrations; identified and resolved integration issues; analyzed optimization strategies to improve profitability.
SEO Manager at SEOPROFY
November 1, 2015 - February 1, 2016
Identified relevant keywords to attract valuable traffic; developed link-building strategies; analyzed competitors' keywords and SEO techniques.
Sommelier at Marcom
January 1, 2012 - February 1, 2015
Worked with wines from New World and Old World, and other strong alcoholic drinks; assisted with selection and product placement; storage optimization.

Education

Master's Degree in Finance at Kyiv National Economic University
September 1, 2013 - June 1, 2015
Postgraduate Training: QA Kurs, QA Light at Ukraine
February 1, 2015 - September 1, 2015
Entrepreneurship at Nom 2.0, Kyiv
May 1, 2021 - December 1, 2021
3D Clothing Design at Pushka School
January 1, 2023 - March 1, 2023
Frontend Development at Pushka School
December 1, 2023 - June 1, 2024

Qualifications

Google Digital Garage: The Fundamentals of Digital Marketing
January 11, 2030 - February 15, 2026
Driving License: B category
January 11, 2030 - February 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services