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I am a passionate creative designer with a hands-on design background and a strategic mindset, delivering integrated creative solutions for global healthcare, pharmaceutical, and rare disease brands. I comfortably operate at all levels of design and work as a collaborative Associate Creative Director, known as a calm, trusted partner to junior through senior creative stakeholders. I have experience leading multidisciplinary teams and delivering complex, multi-market campaigns from concept through execution across print, publishing, digital, web, and animation. I mentor designers at all levels to ensure consistently high-quality, strategically aligned, and impactful creative output, including award-recognised campaigns. I work closely with account and strategy teams, collaborate with digital, animation, and production colleagues, and enjoy mentoring others to elevate capability and output. My background spans brand identity, global toolkits, and campaign guidelines, with a track record of driving creative excellence in healthcare and life sciences contexts, while maintaining strong brand integrity and compelling storytelling.…I am a passionate creative designer with a hands-on design background and a strategic mindset, delivering integrated creative solutions for global healthcare, pharmaceutical, and rare disease brands. I comfortably operate at all levels of design and work as a collaborative Associate Creative Director, known as a calm, trusted partner to junior through senior creative stakeholders. I have experience leading multidisciplinary teams and delivering complex, multi-market campaigns from concept through execution across print, publishing, digital, web, and animation. I mentor designers at all levels to ensure consistently high-quality, strategically aligned, and impactful creative output, including award-recognised campaigns. I work closely with account and strategy teams, collaborate with digital, animation, and production colleagues, and enjoy mentoring others to elevate capability and output. My background spans brand identity, global toolkits, and campaign guidelines, with a track record of driving creative excellence in healthcare and life sciences contexts, while maintaining strong brand integrity and compelling storytelling.

Richard Horsford

Creative Director, Art Director, Designer, +6

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I am a passionate creative designer with a hands-on design background and a strategic mindset, delivering integrated creative solutions for global healthcare, pharmaceutical, and rare disease brands. I comfortably operate at all levels of design and work as a collaborative Associate Creative Director, known as a calm, trusted partner to junior through senior creative stakeholders. I have experience leading multidisciplinary teams and delivering complex, multi-market campaigns from concept through execution across print, publishing, digital, web, and animation. I mentor designers at all levels to ensure consistently high-quality, strategically aligned, and impactful creative output, including award-recognised campaigns. I work closely with account and strategy teams, collaborate with digital, animation, and production colleagues, and enjoy mentoring others to elevate capability and output. My background spans brand identity, global toolkits, and campaign guidelines, with a track record of driving creative excellence in healthcare and life sciences contexts, while maintaining strong brand integrity and compelling storytelling.…I am a passionate creative designer with a hands-on design background and a strategic mindset, delivering integrated creative solutions for global healthcare, pharmaceutical, and rare disease brands. I comfortably operate at all levels of design and work as a collaborative Associate Creative Director, known as a calm, trusted partner to junior through senior creative stakeholders. I have experience leading multidisciplinary teams and delivering complex, multi-market campaigns from concept through execution across print, publishing, digital, web, and animation. I mentor designers at all levels to ensure consistently high-quality, strategically aligned, and impactful creative output, including award-recognised campaigns. I work closely with account and strategy teams, collaborate with digital, animation, and production colleagues, and enjoy mentoring others to elevate capability and output. My background spans brand identity, global toolkits, and campaign guidelines, with a track record of driving creative excellence in healthcare and life sciences contexts, while maintaining strong brand integrity and compelling storytelling.

Available to hire

I am a passionate creative designer with a hands-on design background and a strategic mindset, delivering integrated creative solutions for global healthcare, pharmaceutical, and rare disease brands. I comfortably operate at all levels of design and work as a collaborative Associate Creative Director, known as a calm, trusted partner to junior through senior creative stakeholders. I have experience leading multidisciplinary teams and delivering complex, multi-market campaigns from concept through execution across print, publishing, digital, web, and animation. I mentor designers at all levels to ensure consistently high-quality, strategically aligned, and impactful creative output, including award-recognised campaigns.

I work closely with account and strategy teams, collaborate with digital, animation, and production colleagues, and enjoy mentoring others to elevate capability and output. My background spans brand identity, global toolkits, and campaign guidelines, with a track record of driving creative excellence in healthcare and life sciences contexts, while maintaining strong brand integrity and compelling storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Designer at Various studios, publishing, agencies, and self-employment

January 1, 1996 - January 1, 2008

Held senior design, lead design, and freelance roles across studios, publishing, agencies, and self-employment. Founded and ran Haitch Design, delivering end-to-end design and consultancy services across print, digital, branding, and interactive media for SMEs, national companies, and publishers.

Art Editor - Adult Reference & Knowledge at Dorling Kindersley Limited (DK)

March 1, 2008 - January 1, 2013

In DK's Knowledge and Adult Reference departments, developed project templates, style sheets, and asset libraries to ensure consistency and efficiency across illustrated titles. Designed engaging layouts and distinctive covers; collaborated with multidisciplinary teams; mentored freelance talent; produced sales and director presentations; contributed to print and digital assets and ensured brand consistency.

Art Editor - Licensing at Dorling Kindersley Limited (DK)

March 1, 2008 - January 1, 2013

Set up book project templates, style sheets and libraries; designed book layouts and covers; collaborated with licensing teams; managed external design teams; delivered children's book titles for major licenses (Disney, LEGO, Pixar, Lucasfilm, Blizzard Entertainment); adapted brand visuals to licensor guidelines; produced launch materials and supported tie-ins; delivered repro-ready artwork to high production standards.

Senior Creative (PR & Creative Communications) at Havas Life London

January 1, 2014 - January 1, 2017

Key creative contributor within the Medical Education unit, delivering conference communications, global launches, and disease-awareness campaigns. Shaped brand guidelines and asset toolkits; collaborated with digital, animation and production teams; mentored designers and supported high-volume periods. Pro bono work for Cambridge Rare Disease Network and ADA (EASD); notable awards include PMEA Highly Commended for Code Red, PM Digital Gold for Meet the MPN 10, and Communique finalist for CRDN.

Creative Lead (PR & Creative Communications) at Havas Life London

January 1, 2017 - January 1, 2021

Led multidisciplinary creative teams across PR, rare disease, and global branded and unbranded campaigns; developed disease-awareness programmes; collaborated with digital, animation, and production teams to deliver integrated campaigns from concept to execution. Represented the senior creative in client meetings and pitches; mentored designers; championed the creative process and cross-functional relationships. Delivered internal training and contributed to pro bono work for Cambridge Rare Disease Network and ADA/EASD; involved in Unique Charity project 'Little Red Book' 2017–2021.

Designer at Dorling Kindersley Limited (DK)

January 1, 1996 - January 1, 2008

In DK’s Knowledge and Adult Reference departments, developed templates, style sheets and asset libraries to ensure consistency across illustrated titles. Designed layouts and covers across subjects such as Natural History, Science and Nature, Earth Sciences, and more. Collaborated within multidisciplinary teams and produced sales and director presentations, managing colour retouching and final print-ready artwork. Built a track record of delivering high production standards.

Art Editor - Licensing at Dorling & Kindersley Limited (DK)

March 1, 2013 - January 1, 2014

Set up book project templates, style sheets and libraries. Designed book layouts and covers while collaborating within larger project teams across the Licensing department. Managed external design teams on book projects. Delivered children’s book titles for major global licenses (Disney, LEGO, Pixar, Lucasfilm, Blizzard), adapting each brand’s visual language to licensor guidelines. Produced launch materials and supported high-profile tie-ins including Star Wars, The LEGO Movie, and Disney/Pixar encyclopedias. Managed workflows, responded to licensor feedback, and delivered repro-ready artwork to consistently high production standards.

Art Editor – Adult Reference & Knowledge at Dorling & Kindersley Limited (DK)

March 1, 2008 - January 1, 2013

In DK's Knowledge & Adult Reference departments, developed project templates, style sheets, and asset libraries to ensure consistency and efficiency across illustrated titles. Designed layouts and distinctive covers across Natural History, 20th Century History, Science & Nature, Earth Sciences, Geography & Geology, the Human Body, Weather, Cars, Planes, Historical Wars, and related subjects. Freelance-to-staff role contributing to London and Frankfurt Book Fairs; produced final print-ready artwork and managed colour retouching and production standards.

Designer at Haitch Design

January 1, 1996 - January 1, 2008

Founded and ran Haitch Design, delivering end-to-end design and consultancy services across print, digital, branding, and interactive media for SMEs, national companies, and publishers. Projects spanned branding, publishing, web design, marketing communications, exhibitions, and corporate identity and music packaging. Notable achievement included leading a full rebrand for Wagstaff Interiors Group across all printed communications.