Camila Inés Melhem

Senior Paid Media Manager at Tools & Skills ABN Digital

Launched, managed and optimized paid campaigns on Meta, Google and TikTok to generate qualified first-time purchases and sales. Coordinated content calendars in collaboration with creative teams, ensuring consistency in brand tone and messaging. Managed weekly performance tracking and reporting, translating analytics into actionable insights and optimizations. Conducted audience, market and competitor analysis to inform targeting, messaging and channel strategy. Worked closely with clients and stakeholders, adapting strategies in fast-paced, evolving environments.