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Results-driven Brand Manager with 8+ years of FMCG and hospitality-related experience across brand strategy, innovation, and 360° marketing campaigns, managing annual brand and media budgets of €200,000. Proven success in driving brand growth through data-driven consumer insights, product development, integrated communications, and cross-functional leadership. Strong background in portfolio management, P&L ownership, and translating research into winning brand strategies.…Results-driven Brand Manager with 8+ years of FMCG and hospitality-related experience across brand strategy, innovation, and 360° marketing campaigns, managing annual brand and media budgets of €200,000. Proven success in driving brand growth through data-driven consumer insights, product development, integrated communications, and cross-functional leadership. Strong background in portfolio management, P&L ownership, and translating research into winning brand strategies.

Fatemeh Khajehfini

Brand Strategist, Marketing Strategist, Brand Designer, +4

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Results-driven Brand Manager with 8+ years of FMCG and hospitality-related experience across brand strategy, innovation, and 360° marketing campaigns, managing annual brand and media budgets of €200,000. Proven success in driving brand growth through data-driven consumer insights, product development, integrated communications, and cross-functional leadership. Strong background in portfolio management, P&L ownership, and translating research into winning brand strategies.…Results-driven Brand Manager with 8+ years of FMCG and hospitality-related experience across brand strategy, innovation, and 360° marketing campaigns, managing annual brand and media budgets of €200,000. Proven success in driving brand growth through data-driven consumer insights, product development, integrated communications, and cross-functional leadership. Strong background in portfolio management, P&L ownership, and translating research into winning brand strategies.

Available to hire

Results-driven Brand Manager with 8+ years of FMCG and hospitality-related experience across
brand strategy, innovation, and 360° marketing campaigns, managing annual brand and media
budgets of €200,000. Proven success in driving brand growth through data-driven consumer
insights, product development, integrated communications, and cross-functional leadership.
Strong background in portfolio management, P&L ownership, and translating research into
winning brand strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Weekend Desk - Marketing / Growth

August 1, 2025 - Present

Optimized merchandising and landing pages across 6 international websites and 30+ key landing pages, supporting paid acquisition traffic across multiple markets. Designed and executed 20+ A/B tests on layouts, offers, and messaging, improving user engagement and conversion behavior. Analyzed GA4 behavioral data across 6 markets and 100K+ user sessions, identifying key drivers and barriers to conversion. Delivered weekly and monthly insight reports to acquisition, design, and brand teams, influencing campaign and UX decisions. Conducted competitor benchmarking and market monitoring across 10+ key competitors, identifying best practices in pricing, promotions, and UX patterns.

Assistant Category Brand Manager at Unilever

June 1, 2022 - July 1, 2025

Led 5+ brand relaunch and renovation projects for Dove, Lux, and Sunsilk across innovation, packaging redesign, and integrated communications. Planned and executed 10+ 360° campaigns annually across digital, influencer marketing, OOH, and TV; managed end-to-end execution and performance tracking. Translated 30+ consumer qualitative and quantitative studies into actionable brand and category strategies. Worked cross-functionally with R&D, Sales, Media, Creative agencies, and Global brand teams.

Senior Brand Manager at Maz Maz Food

August 1, 2019 - May 1, 2022

Owned snack portfolio with full P&L responsibility, pricing strategy, and demand forecasting. Led innovation pipeline and annual brand plans, overseeing portfolio expansion and renovation. Executed 10+ integrated 360° campaigns across TV, digital, in-store, and offline channels. Conducted 15+ consumer research studies to guide innovation, packaging, and retail strategy. Launched and scaled a bulk business model across 12 retail locations, driving +50% sales growth and increased distribution. Led 20+ NPD launches and 3 category rebrands, including a brand mascot campaign delivering +40% brand awareness and +30% sales growth.

Marketing Analytics & Insights Specialist at Kantar

January 1, 2017 - January 1, 2019

Qualitative and quantitative research management for FMCG categories; led 60+ qualitative studies (FGDs, IDIs, ethnography, concept tests) and 30+ quantitative projects (U&A, brand tracking, price, market size). Analyzed Nielsen/NielsenIQ data, GFK, Google Ads data, and GA4 behavioural data to assess consumer behavior by geography and audience. Translated insights into brand strategy, innovation, and campaigns.

Marketing Operations - Weekend Desk

October 1, 2025 - Present

Analyzed GA4 and Tableau behavioral data across 6 international markets and 6 localized websites and 30+ key landing pages, supporting paid acquisition traffic across multiple markets. Designed and executed 20+ A/B tests on layouts, offers, and messaging, improving user engagement and conversion behavior. Translated performance data into actionable strategic roadmaps and prioritized high-impact growth opportunities based on ROI and competitive dynamics. Conducted structured performance audits analyzing CVR, revenue trends, funnel drop-offs, and competitive positioning to identify growth levers and optimization opportunities.

Senior Brand Manager (Promoted from Brand Manager) at MAZ MAZ FOOD

August 1, 2019 - May 1, 2022

Owned snack portfolio with full P&L responsibility, pricing strategy, and demand forecasting. Led innovation pipeline and annual brand plans, overseeing portfolio expansion and renovation. Executed 10+ integrated 360° campaigns across TV, digital, in-store, and offline channels. Conducted 15+ consumer research studies to guide innovation, packaging, and retail strategy. Launched and scaled a bulk business model across 12 retail locations, driving +50% sales growth and increased distribution. Led brand portfolio assessments and SWOT analysis to refine positioning, pricing, and innovation pipeline.

Marketing Analytics & Insights Specialist at Kantar (Affiliate of Kantar)

January 1, 2017 - December 31, 2019

Qualitative project management: led 60+ qualitative studies (FGDs, IDIs, ethnography, concept testing) across FMCG categories, applying IPA and Kantar frameworks to support brand strategy, innovation, and campaign effectiveness. Quantitative projects: 30+ studies including U&A, brand tracking, pricing, and market size analysis; integrated Nielsen/NielsenIQ data, GFK, Google Ads data, and GA4 behavioral analysis to assess consumer behavior by geography and audience segment. Tools & analytics: GA4, Tableau, Google Ads, Meta Ads, Meta Suite, Google Workspace, MS Office, Figma, Canva, Asana, Trello, Notion.