Available to hire
I’m Elaine Ryan, a marketing leader with a passion for brand development and strategic growth. I thrive on combining data-driven insights with creative thinking to build customer-centric marketing plans and lead teams to success.
I have a track record of delivering measurable business results through multi-channel campaigns, digital transformation initiatives, and strong cross-functional collaboration across hospitality, technology, and professional services sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at Symetri
October 1, 2022 - August 1, 2024Develop and execute comprehensive marketing plans aligned with company objectives to drive brand awareness, customer acquisition and revenue growth. Lead growth strategy by analyzing market trends, consumer behaviour and competitor activities; oversee brand focus and messaging; manage a high-performing marketing team; drive lead generation, retention and market penetration; collaborate with cross-functional teams; oversee product marketing, launches and sales enablement; cultivate relationships with B2B partners and stakeholders; implement KPI reporting and manage the marketing budget to maximise ROI.
Senior Digital Marketing Executive at Procad
November 1, 2020 - December 31, 2022Assisted with general marketing activities including webinars and live events; planned and implemented marketing plans; set annual objectives; forecast budget; updated website via WordPress; oversaw digital campaigns (social and Google Ads); created SEO-focused blogs; produced content promoting Autodesk product range; designed and dispatched monthly newsletters via HubSpot; supported training requests and course bookings; prepared course outlines.
Sales & Marketing Executive at Clayton Hotel Limerick
April 1, 2018 - November 30, 2019Collaborated on annual Sales & Marketing plan; planned and organised sales appointments to maximise revenue; oversaw website and third-party website updates; attended networking events; implemented marketing strategies; managed social media and digital marketing performance; tracked analytics to ensure campaigns targeted the right audience; planned online sales campaigns and designed monthly offers.
Senior Digital Marketing Manager at AMCS
August 1, 2024 - PresentCreated and implemented data and analytics strategies; measured and reported website performance against ROI and KPIs; identified trends and optimised spend and performance; brainstormed growth strategies using data; evaluated end-to-end customer experience across multiple channels; provided thought leadership on emerging technologies; led digital migrations for acquired sites (Qv21, FigBytes, Quentic) as part of AMCS’s transformation; delivered training and ongoing support to colleagues; managed digital ticket requests and built optimized landing pages focused on UX and CRO to maximise conversions.
Head of Marketing at Symetri Europe
October 1, 2022 - August 1, 2024Developed and executed comprehensive marketing plans to drive brand awareness, customer acquisition and revenue growth; led growth strategy by analysing market trends and competitor activity; steered thought leadership initiatives; supervised brand focus to ensure consistent messaging and visual identity; managed and mentored a marketing team; drove lead generation, retention and market penetration; collaborated cross-functionally; oversaw product marketing, launches and sales enablement; fostered relationships with B2B partners and stakeholders; implemented KPI reporting and budget optimization.
Volunteer Treasurer at Saint Vincent De Paul
January 1, 2024 - PresentVolunteer role focused on financial administration and donation management; contributing to charitable operations.
Education
Postgraduate Diploma Digital Marketing (Level 9) at Digital Marketing Institute
January 1, 2019 - February 16, 2026Honours Degree in Business Studies, Marketing (Level 8), Accredited by IPA/UCD at Limerick Institute of Technology
September 1, 2013 - May 1, 2017FETAC Certificate (Level 4), Front Office Skills Course at Failte Ireland Training Centre, Limerick
January 1, 2006 - February 16, 2026Postgraduate Diploma Digital Marketing (level 9) at Digital Marketing Institute
January 1, 2019 - February 16, 2026Honours Degree in Business Studies, Marketing (level 8) at Limerick Institute of Technology
September 1, 2013 - May 1, 2017Failte Ireland Front Office Skills Course (FETAC Level 4) at Failte Ireland Training Centre, Limerick
January 1, 2006 - February 16, 2026Qualifications
Front Office Skills Course (FETAC Certificate Level 4)
January 1, 2006 - February 16, 2026Postgraduate Diploma in Digital Marketing (Level 9)
January 1, 2019 - February 16, 2026Failte Ireland Front Office Skills Course (FETAC Level 4)
January 1, 2006 - February 16, 2026Industry Experience
Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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