Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Senior Manager, Performance Marketing & Strategy at Lamudi Indonesia
July 1, 2022 - March 1, 2025Led in-house performance marketing and growth across SEA platforms, strategized on acquisition, optimization, and ROI; partnered with data, product and engineering teams; managed budget pacing and channel mix to drive high-intent traffic. Achievements include +14% MoM net revenue growth and delivering 112% of app target through budget reallocation toward high-ROI channels.
Senior Manager, Performance Marketing & Strategy at Ajaib
July 1, 2021 - July 1, 2022Led performance marketing and growth strategy, built cross-channel campaigns, improved CAC and ROI; collaborated with data and product teams; shaped investor-ready growth narratives and scaled performance across SEA platforms.
Internet Marketing Lead at Tokopedia
November 1, 2017 - July 1, 2021Directed internet marketing growth, acquired users and drivers for growth, managed agency relationships to scale acquisition metrics; ran campaigns across Google Ads, Facebook Ads, YouTube Ads, and other networks; improved app installations and seller growth; orchestrated conversion funnel optimization.
Education
Bachelor of Science in Computer Science at Binus University
January 1, 2008 - January 1, 2012Qualifications
Industry Experience
Software & Internet, Retail, Financial Services, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in South Tangerang today.