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I’m a Senior UX Copywriter and Content Designer with a passion for creating clear, accessible, on-brand messaging that improves digital experiences. I collaborate closely with designers, developers, product teams and stakeholders to align copy with business goals while enhancing usability across streaming, telecoms, retail, finance and drinks sectors. I specialize in short copy and microcopy for apps and mobile, bringing meticulous attention to detail, user empathy, and a collaborative mindset to multiple workstreams. My experience includes shaping ITVX copy, leading content updates for EE and BT campaigns, and driving evidence-based optimisations that boost engagement and conversions.…I’m a Senior UX Copywriter and Content Designer with a passion for creating clear, accessible, on-brand messaging that improves digital experiences. I collaborate closely with designers, developers, product teams and stakeholders to align copy with business goals while enhancing usability across streaming, telecoms, retail, finance and drinks sectors. I specialize in short copy and microcopy for apps and mobile, bringing meticulous attention to detail, user empathy, and a collaborative mindset to multiple workstreams. My experience includes shaping ITVX copy, leading content updates for EE and BT campaigns, and driving evidence-based optimisations that boost engagement and conversions.

Mihai Cucos

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I’m a Senior UX Copywriter and Content Designer with a passion for creating clear, accessible, on-brand messaging that improves digital experiences. I collaborate closely with designers, developers, product teams and stakeholders to align copy with business goals while enhancing usability across streaming, telecoms, retail, finance and drinks sectors. I specialize in short copy and microcopy for apps and mobile, bringing meticulous attention to detail, user empathy, and a collaborative mindset to multiple workstreams. My experience includes shaping ITVX copy, leading content updates for EE and BT campaigns, and driving evidence-based optimisations that boost engagement and conversions.…I’m a Senior UX Copywriter and Content Designer with a passion for creating clear, accessible, on-brand messaging that improves digital experiences. I collaborate closely with designers, developers, product teams and stakeholders to align copy with business goals while enhancing usability across streaming, telecoms, retail, finance and drinks sectors. I specialize in short copy and microcopy for apps and mobile, bringing meticulous attention to detail, user empathy, and a collaborative mindset to multiple workstreams. My experience includes shaping ITVX copy, leading content updates for EE and BT campaigns, and driving evidence-based optimisations that boost engagement and conversions.

Available to hire

I’m a Senior UX Copywriter and Content Designer with a passion for creating clear, accessible, on-brand messaging that improves digital experiences. I collaborate closely with designers, developers, product teams and stakeholders to align copy with business goals while enhancing usability across streaming, telecoms, retail, finance and drinks sectors.

I specialize in short copy and microcopy for apps and mobile, bringing meticulous attention to detail, user empathy, and a collaborative mindset to multiple workstreams. My experience includes shaping ITVX copy, leading content updates for EE and BT campaigns, and driving evidence-based optimisations that boost engagement and conversions.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Danish

Fluent

French

Advanced

Spanish; Castilian

Advanced

Russian

Advanced

Polish

Beginner

Work Experience

Senior UX Writer on ITVX at ITV

September 1, 2021 - August 31, 2025

Delivered user-focused copy and microcopy across ITVX, ensuring clarity, accessibility and consistency. Partnered with designers, dev and product teams to improve journeys and digital experiences. Updated copy from ITV Hub to prepare ITVX for launch in December 2022. Led the BritBox Migration project as Copy lead. Wrote UX Writing Guide to drive user-focused copy practices across the team. Contributed to optimisation of ITVX after launch. Won Channel of the Year awards in 2024 and 2025; fastest growing UK streaming platform in 2025.

Content Designer at EE

September 1, 2020 - August 31, 2021

Collaborated in a content design team to develop content strategies aligned to business goals. Crafted engaging, sales-focused short copy, banners and product copy in line with brand campaigns. Rolled out regular updates and optimisations across EE shop website. Coordinated two major campaigns (Black Friday and Christmas) back to back. Instrumental in Black Friday 2020 being the most successful day ever for EE Shop. Delivered landing page for NHS worker discount package; created copy for new gaming hub page and gaming-specific devices page.

Senior Copywriter (Freelance) at Standard Chartered

June 1, 2020 - July 31, 2020

Wrote reports and brochures for a range of investor groups. Delivered clear, knowledgeable and on-brand long copy for a business audience.

User Interface Copywriter at Racing Post

February 1, 2020 - March 31, 2020

Delivered concise microcopy for overhaul of Racing Post app, improving navigation and engagement. Contract was cut short due to the shutdown of the horse racing industry during Covid.

Content Designer at BT

November 1, 2018 - January 31, 2020

Collaborated in a content design team to enhance the user experience across the BT Mobile site. Managed and wrote all copy updates, device releases and campaigns on BT Mobile. Contributed to successful Black Friday 2019 and Xmas 2019 BT Mobile campaigns. Delivered copy for major product launches and campaigns.

Senior Digital Copywriter at BT

July 1, 2017 - October 31, 2018

Enhanced the user experience across the BT shop site and sales journeys with engaging short copy. Responsible for high-profile copy on campaigns, product launches and app releases. Worked across BT Broadband, mobile, TV and landline packages; contributed to BT Halo launch and Complete WiFi app (awarded 1st place in the UK Digital Experience Awards).

Senior Copywriter at Virgin Media

April 1, 2017 - June 30, 2017

Lead copywriter on product launch website and campaign (NDA).

Senior Usability Copywriter at Sainsbury’s

July 1, 2015 - February 28, 2017

Copywriter in Sainsbury’s Digital Lab, working across Sainsbury’s Groceries website and apps. Collaborated with accessibility, research, UX and visual designers on customer-focused products. Developed clear, engaging microcopy for SmartShop customer app and colleague-facing app in stores. Regular updates and optimisations to Sainsbury’s Groceries e-commerce site. Relaunched Sainsbury’s online Christmas ordering service for Christmas 2015. Edited copy for Luna, Sainsbury’s in-house digital style guide.