Hi, I’m Sally Devlin, a UI/UX Designer with 3 years of experience delivering B2C and B2B digital products in agile environments. I’m skilled in end-to-end design—from research and problem definition through high-fidelity UI, prototyping, and delivery—focusing on usability and business value. I collaborate cross-functionally with product, engineering, research, content and commercial teams to create data-informed, high-quality digital experiences across mobile and desktop platforms.

Sally Devlin

Hi, I’m Sally Devlin, a UI/UX Designer with 3 years of experience delivering B2C and B2B digital products in agile environments. I’m skilled in end-to-end design—from research and problem definition through high-fidelity UI, prototyping, and delivery—focusing on usability and business value. I collaborate cross-functionally with product, engineering, research, content and commercial teams to create data-informed, high-quality digital experiences across mobile and desktop platforms.

Available to hire

Hi, I’m Sally Devlin, a UI/UX Designer with 3 years of experience delivering B2C and B2B digital products in agile environments.

I’m skilled in end-to-end design—from research and problem definition through high-fidelity UI, prototyping, and delivery—focusing on usability and business value. I collaborate cross-functionally with product, engineering, research, content and commercial teams to create data-informed, high-quality digital experiences across mobile and desktop platforms.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

UX / UI Designer at Add People
June 1, 2023 - Present
Led end-to-end UX/UI design for B2C and B2B websites, from research and discovery through to high-fidelity UI and developer handover.
UX / UI Designer at Ski Famille
January 1, 2023 - June 1, 2023
Owned UX and UI improvements for a family-focused travel website, enhancing navigation, booking journeys, and key conversion points.

Education

BA HONS (FIRST CLASS) English Literature & Spanish at Manchester Metropolitan University
January 11, 2030 - June 1, 2022
at Sheffield Hallam University
January 11, 2030 - June 1, 2019

Qualifications

Google Analytics 4 CORE SKILLS (ConversionWise)
January 11, 2030 - February 16, 2026

Industry Experience

Travel & Hospitality, Software & Internet, Retail, Professional Services, Healthcare, Media & Entertainment