I’m a Digital Marketing & SEO strategist with nearly two decades building AI-driven search, content, and brand narratives for global platforms. I’ve partnered with market leaders like L'Oreal, Microsoft, Metro, and Kanuf, delivering strategies that align business goals with evolving search and digital experiences. I blend analytics, technical SEO, and creative storytelling to drive visibility, engagement, and conversions across B2B and B2C landscapes. I’ve led in-house SEO teams and mentored freelancers worldwide, overseen end-to-end client accounts, and steered cross-channel campaigns that combine SEO with paid media, social, and content marketing. My focus is on sustainable growth, performance optimization, and staying ahead of industry updates to keep brands dominant in SERPs.

Ionut Mircea Oprea

I’m a Digital Marketing & SEO strategist with nearly two decades building AI-driven search, content, and brand narratives for global platforms. I’ve partnered with market leaders like L'Oreal, Microsoft, Metro, and Kanuf, delivering strategies that align business goals with evolving search and digital experiences. I blend analytics, technical SEO, and creative storytelling to drive visibility, engagement, and conversions across B2B and B2C landscapes. I’ve led in-house SEO teams and mentored freelancers worldwide, overseen end-to-end client accounts, and steered cross-channel campaigns that combine SEO with paid media, social, and content marketing. My focus is on sustainable growth, performance optimization, and staying ahead of industry updates to keep brands dominant in SERPs.

Available to hire

I’m a Digital Marketing & SEO strategist with nearly two decades building AI-driven search, content, and brand narratives for global platforms. I’ve partnered with market leaders like L’Oreal, Microsoft, Metro, and Kanuf, delivering strategies that align business goals with evolving search and digital experiences. I blend analytics, technical SEO, and creative storytelling to drive visibility, engagement, and conversions across B2B and B2C landscapes.

I’ve led in-house SEO teams and mentored freelancers worldwide, overseen end-to-end client accounts, and steered cross-channel campaigns that combine SEO with paid media, social, and content marketing. My focus is on sustainable growth, performance optimization, and staying ahead of industry updates to keep brands dominant in SERPs.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
French
Advanced
Spanish; Castilian
Beginner
Romanian, Moldavian, Moldovan
Fluent

Work Experience

SEO & GEO Consultant at Self-employed
January 1, 2010 - Present
Delivered data-driven SEO & digital marketing strategies for global B2B and B2C brands; technical SEO, content optimization, authority-building, digital PR; site migrations; cross-channel campaigns; led in-house SEO teams and freelancers to drive organic growth and ROI.
Head of SEO & Growth Strategist | Digital PR & Content Leadership at Hornetsecurity
October 1, 2021 - December 1, 2024
Developed and executed a strategic SEO roadmap across global markets; built and managed an in-house SEO team; led digital PR campaigns with 2,000+ media mentions; oversaw site migrations and governance; drove lead generation and brand authority.
SEO Lead | Strategic Growth & Performance Optimization at Altaro.com
January 1, 2020 - October 1, 2021
Spearheaded Altaro.com's SEO transformation; designed holistic strategy, improved organic visibility, and ROI; built partnerships with freelancers and agencies; led technical SEO, content optimization, and cross-team collaboration.
Content Strategy & SEO Lead at BeInCrypto
September 1, 2022 - February 1, 2024
Led international content strategy and SEO; produced high-ranking multilingual content; coordinated 15 regional teams; implemented link-building and technical SEO improvements; ensured alignment with Google algorithm updates and EEAT principles.
Senior Account & Digital Strategy Lead at Dare Digital
January 1, 2019 - December 1, 2019
Managed client success and growth, overseeing web design, campaign ideation, PR and social initiatives; delivered KPI-driven performance and cross-functional project leadership for prestigious clients.
SEO Key Account Manager at DWF - Genuine SEO Agency
October 1, 2017 - October 1, 2019
Designed and executed tailored SEO strategies; led a team of copywriters and technical specialists; developed high-impact link-building and digital PR campaigns; delivered data-driven optimization and client ROI.
Lead SEO at STAR STORAGE
October 1, 2015 - October 1, 2017
Led SEO & PPC strategies for status-online sites, managed influencer partnerships, cross-channel campaigns, and email marketing; integrated SEO with product launches and brand growth.
Lead Digital Marketing Strategist at PropertyShark.com
June 1, 2012 - October 1, 2015
Orchestrated email marketing campaigns, landing page optimization for AdWords, conversion growth, and regional initiatives; drove engagement and revenue growth.
Digital Marketing & SEO Lead at Nemira Publishing House
September 1, 2010 - May 1, 2012
Drove digital marketing and SEO efforts; improved online visibility and sales through targeted SEO and PPC campaigns.
SEO Specialist
January 1, 2009 - August 1, 2010
Data-driven optimization focusing on keyword expansion, technical SEO, and performance growth across client projects.
SEO & GEO Consultant | B2B & B2C at Self-employed
January 1, 2010 - Present
Partnered with global B2B and B2C brands to deliver high-impact SEO and digital marketing strategies that drive organic growth, visibility, and conversions. Expertise spans technical SEO, content optimization, authority-building, end-to-end strategy, digital PR, brand positioning, SERP domination, site migrations, and SEO governance across cross-functional teams.
Content Strategy & SEO Lead at BeInCrypto International
September 1, 2022 - February 29, 2024
Led data-driven, international content strategy; achieved first-page rankings across multiple languages; increased organic traffic and conversions; built backlinks and SEO partnerships; trained teams and aligned with EEAT and Google algorithm updates.
SEO Key Account Manager | Custom Digital Growth Strategies & Performance Optimization at DWF - Genuine SEO Agency
October 1, 2017 - October 31, 2019
Strategic SEO leadership with team management, advanced link-building, and data-driven optimization. Oversaw client portfolios, using Ahrefs, GA, GSC, and other tools to drive growth.
SEO Lead at STAR STORAGE
October 1, 2015 - October 31, 2017
Launched and led SEO & PPC strategies for status-online.com, seal-online.ro, star-storage.ro and more; developed brand narratives, mapped digital marketing roadmaps, and executed data-driven campaigns across channels.
SEO Specialist | Data-Driven Optimization & Search Performance Growth
January 1, 2009 - August 31, 2010
Early-career SEO role focusing on keyword expansion, technical SEO, and performance optimization to improve search visibility and growth.

Education

Banking Diploma, Finance at Romanian Banking Institute (RBI)
January 1, 2006 - January 1, 2008
Master's degree in Moral and Political Philosophy at University of Bucharest
January 11, 2030 - February 16, 2026
Banking Diploma in Finance at Romanian Banking Institute (RBI)
January 1, 2006 - December 31, 2008
Masters, Moral and Political Philosophy at University of Bucharest
January 11, 2030 - March 11, 2026

Qualifications

Introduction to Large Language Models
January 11, 2030 - February 16, 2026
Generative AI Fundamentals
January 11, 2030 - February 16, 2026
Transformer Models and BERT Model
January 11, 2030 - February 16, 2026
Google Adwords
January 11, 2030 - February 16, 2026
Introduction to Generative AI Studio
January 11, 2030 - February 16, 2026
Introduction to Large Language Models
January 11, 2030 - March 11, 2026
Generative AI Fundamentals
January 11, 2030 - March 11, 2026
Transformer Models and BERT Model
January 11, 2030 - March 11, 2026
Google Adwords
January 11, 2030 - March 11, 2026
Introduction to Generative AI Studio
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail