Designed and produced packaging concepts from initial layouts through print-ready artwork, balancing high visual impact with established brand identity and current market trends. Owned end-to-end branding deliverables for multiple projects, creating consistent visual assets and applying brand guidelines across touchpoints to strengthen recognition. Created event marketing materials across print and digital formats, including large-scale graphics, promotional collateral, and digital displays, adapting designs quickly for fast-moving timelines.

Freelance Graphic Designer at Self-employed

May 14, 2020 - May 14, 2024

Translated complex marketing strategies into high-impact visual narratives for multi-channel campaigns, producing brand-consistent assets across digital and print materials. Owned end-to-end brand identity work for clients, developing logos, color palettes, typography, and custom illustrations while maintaining clear brand guidelines across every deliverable. Designed and refreshed e-commerce creative and on-site visuals, improving visual appeal and simplifying customer navigation through targeted layout and UI updates. Proactively managed multiple client requests from concept through final files, iterating quickly on feedback to deliver polished, on-brand creative for fast-moving timelines.

Senior Graphic Designer at STACKMAN LTD

June 1, 2024 - Present

Owned end-to-end creation of high-visual-impact product and campaign imagery, using a fully AI-driven production workflow while acting as Art Director to direct style, lighting, and composition. Built and maintained brand-consistent visual systems by defining and applying clear style rules across AI-generated illustrations, product imagery, and marketing assets to keep outputs aligned with brand guidelines. Produced digital design deliverables in Figma by integrating generative AI assets into website UI/UX work, creating distinctive visual identities that translate cleanly across web surfaces. Designed Amazon listings and A+ Content, rapidly generating lifestyle scenes and product variations to support high-performing e-commerce pages and improve engagement.