Led end-to-end product design for a B2B EdTech SaaS platform, covering core UX/UI, design system, marketing site, demos, and investor materials. Took the product from concept to MVP and market launch in ~6 months, focusing on fast validation and real user feedback. Designed AI-driven features (knowledge maps, AI agents, and a course builder) that increased learning completion rates. Improved onboarding and course creation flows to boost activation. Collaborated with founders and engineers to balance usability, constraints, and business priorities. Supported growth with product demos and investor materials, contributing to angel and enterprise partner opportunities.

Product Designer at Digital Lab LLC (DLC Hat)

September 1, 2024 - March 1, 2025

Product designer on DLC Hat, an all-in-one AI assistant, taking the product from early concept to MVP to public release within a cross-functional team. Designed and shipped the desktop version to expand usage beyond mobile and tackle more complex work scenarios. Contributed to 0→1 MVP development and iteration, helping growth to 10,000+ MAU, driven by organic adoption. Researched and designed HR Assistant feature for recruiters. Conducted Problem-Interview-Fit research to understand hiring workflows. Worked on voice transcription features enabling spoken input to structured content. Improved onboarding and key interaction points to improve activation and first-time conversions.

UX/UI Designer - Freelance at Freelance – Moscow, Russia (Remote)

January 1, 2022 - January 1, 2024

Redesigned checkout and ordering flows for e-commerce projects, increasing conversions (~20%). Ran A/B tests and iterated on solutions based on user behavior and analytics. Designed mobile apps end-to-end (food delivery and travel booking), covering onboarding, search, filters, recommendations, and checkout. Worked with jewelry boutique website client to improve product presentation and UX, contributing to higher online sales and a 10% increase in booking requests.