Definition of a creative framework for brand visualization in outdoor and banner advertising. Development of creative concepts for advertising video scripts.

Creative Strategist at Beluga Holding (Russia)

April 1, 2025 - July 1, 2025

Brand audit, competitive analysis, target audience analysis, development of a 360 communication strategy. Led a creative team to develop a creative concept based on the proposed strategy.

Creative Strategist at Yandex Music (Russia)

January 1, 2025 - May 1, 2025

Development of artist support mechanics; proposed communication approach inside the platform and beyond it; research into cult cases; formulated principles of how media objects gain cult status. The work became part of the brand communication strategy for the next three years.

Communications Specialist at ACE Solutions (Netherlands)

August 1, 2024 - July 1, 2025

Development and implementation of marketing communication strategy (including materials for FMCG and fintech brands). Developed and facilitated workshops for IT-sector clients on strategy and creativity.

Social Media Marketing Intern + Product + Direct at Bosch (Netherlands)

July 1, 2022 - July 1, 2023

Development of a UGC strategy for social media. Developed a social media operating algorithm for international offices. Managed Instagram @dremel_ea: content plan, publishing, coordination with EU/US teams, reporting and data-driven improvements. Managed designers, analysts, and content managers to create effective social media materials. Used behavioural tools to audit company assets on marketplaces; improved Amazon assets and funnels; supervised A/B tests. Results: daily reach +30%, impressions +21%, highest engagement rate in 3 years.

Email Marketing Intern at HelloPrint (Netherlands)

February 1, 2021 - September 1, 2021

Built behavioural email flows; developed trigger scenarios in Vero. Developed ideas for trigger-based banner communication. Developed promo mechanics. Wrote briefs for visual materials for the website and marketplace listings. Wrote briefs for SEO optimisation of content. UI/UX testing. Increased conversion metrics via email campaigns by 5%.

Junior Strategist at WPP (Russia)

August 1, 2019 - February 1, 2021

Audience and competition analysis, insight development, message and positioning development, creative brief preparation, creative teams management. Clients: Yandex, Coca-Cola, Auchan, etc. Developed a value proposition matrix for Auchan, which was then used to rebuild brand positioning country-wide in a more «user-centric» way.