I am a content producer and on-camera host with over two years of experience creating audience-focused content across radio, YouTube, and social media. I specialise in interview-driven storytelling, financial content, and brand-aligned narratives that drive engagement through authentic, human-centred stories. I also produce short-form video series like CITY Hustlers, blending creativity with authentic storytelling to reflect the real experiences of professionals. My work consistently drives audience engagement, with multiple episodes achieving viral success. I'm passionate about storytelling and combine analytical insight with creative execution to deliver informative and memorable content across radio, video, and digital platforms.

Kelly

I am a content producer and on-camera host with over two years of experience creating audience-focused content across radio, YouTube, and social media. I specialise in interview-driven storytelling, financial content, and brand-aligned narratives that drive engagement through authentic, human-centred stories. I also produce short-form video series like CITY Hustlers, blending creativity with authentic storytelling to reflect the real experiences of professionals. My work consistently drives audience engagement, with multiple episodes achieving viral success. I'm passionate about storytelling and combine analytical insight with creative execution to deliver informative and memorable content across radio, video, and digital platforms.

Available to hire

I am a content producer and on-camera host with over two years of experience creating audience-focused content across radio, YouTube, and social media. I specialise in interview-driven storytelling, financial content, and brand-aligned narratives that drive engagement through authentic, human-centred stories.

I also produce short-form video series like CITY Hustlers, blending creativity with authentic storytelling to reflect the real experiences of professionals. My work consistently drives audience engagement, with multiple episodes achieving viral success. I’m passionate about storytelling and combine analytical insight with creative execution to deliver informative and memorable content across radio, video, and digital platforms.

See more

Language

English
Advanced

Work Experience

Announcer & Producer, Content Creator at City Hustlers
January 1, 2023 - November 1, 2025
Produced and hosted content for City Hustlers; weekly content based on audience insights and workplace trends. Analyzed performance data to determine content direction and refined topics based on engagement results. Average views per post ~20,000. Demonstrated understanding of social media behavior, audience psychology, and trend-driven storytelling.
Intern at CITYPlus
September 1, 2022 - December 1, 2022
Internship involving broadcast production and media tasks.
Producer & Announcer / Content Creator at CITY + / CITY Plus
January 1, 2023 - November 30, 2025
Host and content producer for CITY+ / CITY Plus. Interview leaders across industries to explore entrepreneurship and market trends, and handle morning and afternoon news readings. Create career-experience videos (City Hustlers) and educational content on legal knowledge for workers; co-host current affairs analysis shows and maintain strong audience engagement across hosted programs.
Assistant Producer at CITY Plus
September 16, 2022 - December 31, 2022
Assisted in producing the afternoon radio program, including organizing news scripts and guest interview guides; supported hosts by editing audio and video clips for on-air segments; gained hands-on experience in content planning, media production, and broadcast operations.
Intern (Cantonese Language Broadcasting) at Various Radio Stations (Cantonese Broadcasting)
January 1, 2014 - December 31, 2019
Gained initial experience in Cantonese broadcasting, including assisting with script writing, news reporting, and content development across multiple stations in Johor Bahru and Kuala Lumpur.
Intern (Cantonese Language Broadcasting) at Various Radio Stations (Cantonese Broadcasting)
January 1, 2020 - December 31, 2022
Continued Cantonese language broadcasting internship roles, contributing to content creation, news production, and broadcast operations across stations in Johor Bahru and Kuala Lumpur.
Content Creator & Strategist at City Hustlers (职业体验)
September 1, 2022 - December 1, 2022
Weekly content based on audience insights and workplace trends. Analyzed performance data to determine content direction and refined topics based on engagement results. Average views per post: ~20,000. Data-driven topic selection and continuous optimization. Brand relevance: demonstrates understanding of social media behavior, audience psychology, and trend-driven storytelling.
Announcer & Producer at CITYPlus
January 1, 2023 - November 1, 2025
Role encompassing announcing, producing, and contributing as a content creator. Responsible for editorial planning, script development, and on-camera or on-air presentation to support program and brand goals.

Education

Diploma in Broadcasting at Oneworld Hanxin College
September 1, 2020 - December 1, 2022
Diploma in Broadcasting at Oneworld Hanxin College
September 1, 2020 - December 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services