I'm Sukhpreet Kaur, a Digital Marketing Strategist with 10+ years of experience leading high-impact digital transformation initiatives across international brands. I specialise in optimizing multi-market content performance, driving SEO, CRM, and web development strategies globally, with a passion for turning data into growth and meaningful customer engagement across B2C and B2B contexts (including Foodservice). I enjoy partnering with cross-functional teams to uncover market opportunities, implement scalable digital solutions, and translate complex product benefits into engaging narratives. My approach blends strategic thinking with hands-on execution, ensuring measurable results and a compelling brand story across global markets.…

SUKHPREET KAUR

I'm Sukhpreet Kaur, a Digital Marketing Strategist with 10+ years of experience leading high-impact digital transformation initiatives across international brands. I specialise in optimizing multi-market content performance, driving SEO, CRM, and web development strategies globally, with a passion for turning data into growth and meaningful customer engagement across B2C and B2B contexts (including Foodservice). I enjoy partnering with cross-functional teams to uncover market opportunities, implement scalable digital solutions, and translate complex product benefits into engaging narratives. My approach blends strategic thinking with hands-on execution, ensuring measurable results and a compelling brand story across global markets.…

Available to hire

I’m Sukhpreet Kaur, a Digital Marketing Strategist with 10+ years of experience leading high-impact digital transformation initiatives across international brands. I specialise in optimizing multi-market content performance, driving SEO, CRM, and web development strategies globally, with a passion for turning data into growth and meaningful customer engagement across B2C and B2B contexts (including Foodservice).

I enjoy partnering with cross-functional teams to uncover market opportunities, implement scalable digital solutions, and translate complex product benefits into engaging narratives. My approach blends strategic thinking with hands-on execution, ensuring measurable results and a compelling brand story across global markets.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Global Website Manager at Tilda (B Corp)
November 1, 2021 - Present
Defined and led Tilda's global digital roadmap across 20+ markets, aligning content, SEO, and CRM to drive sustainable commercial value. Designed and executed product positioning strategy for the global D2C platform launch, delivering +18% sales and shaping brand narrative and user value proposition. Leveraged AI-powered analytics to boost keyword targeting, search visibility, and user engagement by 46%. Collaborated with the Innovation team on NPDS-driven product development strategies and grew the CRM database by 8,000% via lifecycle planning in HubSpot. Produced performance reports and insights to influence senior marketing decisions.
Digital Content Manager at Collinson Group
June 1, 2019 - October 1, 2021
Delivered a 200% increase in organic traffic to the Priority Pass site within six months. Led the full redesign of the Lounge Key B2B site, improving architecture, navigation, and UX flow to enhance usability, engagement, and brand perception. Launched a content automation tool enabling translation of digital assets into 20+ languages across web and app platforms. Managed and mentored a team of four Senior Content Executives, collaborating with senior global stakeholders to translate complex product benefits into engaging narratives across web and app.
Senior Brand Manager at CBRE
March 1, 2018 - June 1, 2019
Increased inventory turnover by 28% through strategic management of the merchandise portal, optimizing product selection and logistics for high-impact brand activations at local and international events. Provided line management and coaching to a Brand Executive, ensuring timely campaign asset delivery and alignment with timelines. Developed and implemented integrated marketing and communications plans aligned with the long-term brand strategy and commercial objectives. Optimized creative operations by refining briefing processes, review workflows, and asset management, driving efficiency and consistency across touchpoints.
Assistant Brand Manager at Southeastern Railway
September 1, 2016 - March 1, 2018
Launched Southeastern's £5.5m smart card project - The Key - from concept to execution, achieving over 10,000 registrations within the first month. Delivered an £18m Wi-Fi project on trains, including collateral on trains and in stations to promote registration for a complimentary service. Increased brand visibility for corporate website by 20% via paid marketing. Delivered a new brand identity, managing the media plan and budget to raise awareness across videos, Out-of-Home posters and digital assets. Coordinated marketing experiential events to drive Key card registrations at high-footfall stations.
International Marketing Executive at WHSmith Travel, FMCG
September 1, 2015 - August 1, 2016
International marketing executive supporting cross-market campaigns and content execution across travel and FMCG sectors.

Education

Direct and Digital Marketing Award at Institute of Direct and Digital Marketing (IDM)
September 1, 2014 - February 16, 2026
BA (Hons) Business Management at University of Westminster
September 1, 2011 - July 1, 2015
Direct and Digital Marketing Award at Institute of Direct and Digital Marketing (IDM)
September 1, 2014 - March 1, 2016
Bachelor of Arts in Business Management (First-Class Honours) at University of Westminster
September 1, 2011 - July 1, 2015

Qualifications

Direct and Digital Marketing Award
September 1, 2014 - February 16, 2026
Direct and Digital Marketing Award
September 1, 2014 - March 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Education, Transportation & Logistics

Skills

Experience Level