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With over 7+ years in the social media industry, I have managed more than 60 accounts across diverse industries, driving measurable growth including 20,000+ organic followers, 24 million views, and 6 million new audiences in just one month. I collaborate with leading brands such as L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, Gendes, and Av Innovation Technology. I specialize in Brand Digital Activation and achieving Product-Market Fit by transforming social media ecosystems into high-performance growth engines. I bridge the gap between creative content and commercial ROI using TikTok SEO and viral frameworks to achieve up to 5,000 downloads and sales conversions organically in 30 days. I integrate TikTok content with broader social campaigns across Instagram, X/Twitter, and Facebook to maximize visibility, conversions, and cohesive brand storytelling. I also lead end-to-end GTM strategies and Brand Digital Activation to deliver measurable business growth.…With over 7+ years in the social media industry, I have managed more than 60 accounts across diverse industries, driving measurable growth including 20,000+ organic followers, 24 million views, and 6 million new audiences in just one month. I collaborate with leading brands such as L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, Gendes, and Av Innovation Technology. I specialize in Brand Digital Activation and achieving Product-Market Fit by transforming social media ecosystems into high-performance growth engines. I bridge the gap between creative content and commercial ROI using TikTok SEO and viral frameworks to achieve up to 5,000 downloads and sales conversions organically in 30 days. I integrate TikTok content with broader social campaigns across Instagram, X/Twitter, and Facebook to maximize visibility, conversions, and cohesive brand storytelling. I also lead end-to-end GTM strategies and Brand Digital Activation to deliver measurable business growth.

Muhammad Andes

Social Media Manager, Content Creator, Brand Strategist, +4

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With over 7+ years in the social media industry, I have managed more than 60 accounts across diverse industries, driving measurable growth including 20,000+ organic followers, 24 million views, and 6 million new audiences in just one month. I collaborate with leading brands such as L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, Gendes, and Av Innovation Technology. I specialize in Brand Digital Activation and achieving Product-Market Fit by transforming social media ecosystems into high-performance growth engines. I bridge the gap between creative content and commercial ROI using TikTok SEO and viral frameworks to achieve up to 5,000 downloads and sales conversions organically in 30 days. I integrate TikTok content with broader social campaigns across Instagram, X/Twitter, and Facebook to maximize visibility, conversions, and cohesive brand storytelling. I also lead end-to-end GTM strategies and Brand Digital Activation to deliver measurable business growth.…With over 7+ years in the social media industry, I have managed more than 60 accounts across diverse industries, driving measurable growth including 20,000+ organic followers, 24 million views, and 6 million new audiences in just one month. I collaborate with leading brands such as L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, Gendes, and Av Innovation Technology. I specialize in Brand Digital Activation and achieving Product-Market Fit by transforming social media ecosystems into high-performance growth engines. I bridge the gap between creative content and commercial ROI using TikTok SEO and viral frameworks to achieve up to 5,000 downloads and sales conversions organically in 30 days. I integrate TikTok content with broader social campaigns across Instagram, X/Twitter, and Facebook to maximize visibility, conversions, and cohesive brand storytelling. I also lead end-to-end GTM strategies and Brand Digital Activation to deliver measurable business growth.

Available to hire

With over 7+ years in the social media industry, I have managed more than 60 accounts across diverse industries, driving measurable growth including 20,000+ organic followers, 24 million views, and 6 million new audiences in just one month. I collaborate with leading brands such as L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, Gendes, and Av Innovation Technology. I specialize in Brand Digital Activation and achieving Product-Market Fit by transforming social media ecosystems into high-performance growth engines.

I bridge the gap between creative content and commercial ROI using TikTok SEO and viral frameworks to achieve up to 5,000 downloads and sales conversions organically in 30 days. I integrate TikTok content with broader social campaigns across Instagram, X/Twitter, and Facebook to maximize visibility, conversions, and cohesive brand storytelling. I also lead end-to-end GTM strategies and Brand Digital Activation to deliver measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Founder at LankaRa Digital Agency

May 1, 2025 - Present

Oversee operations with 60+ social media accounts for social media management, KOL partnerships, MCN partnerships, and UGC strategy.

Social Media Specialist at PT Optimate Technology Indonesia

September 1, 2021 - November 1, 2022

Conducted research on digital and social data, trends and insights to build a strong social media marketing strategy with KPI targets; produced 8+ content pieces per day (visual and audiovisual), including concepting, scripting, editing, and captions; managed ad campaigns to maximize traffic, conversions and brand awareness.

Freelance Social Media Specialist / Personal Branding Consultant at Self-employed (Jakarta, Indonesia)

December 1, 2019 - February 1, 2024

Led a personal branding initiative in Senayan, Jakarta, December 2019 - February 2024, resulting in 2,000+ organic followers and 300,000+ organic views on TikTok in a month by capitalizing on trends; demonstrated engagement metrics through audience feedback.

Social Media Specialist at PT Finetiks

June 1, 2023 - May 1, 2025

Developed content, digital activities, and editorial campaigns for Finetiks.

Social Media Specialist at Lankara Digital Agency

January 1, 2024 - Present

Produced content marketing through editorial plans for brands including L’Oréal Paris Indonesia, Rintik Skincare Indonesia, Mama’s Choice, Pherni, and Gendes; led campaigns with 60+ social media accounts, built creator-led engagement, and achieved significant reach (e.g., 3.3 million organic viewers in a month) through SEO optimization.

Social Media Specialist at Finetiks

June 1, 2023 - May 1, 2025

Developed content, digital activities, and editorial campaigns.

Head of Media and Public Relations at Islamic Social Development Program

September 1, 2020 - September 1, 2021

Organized 6+ internal events and bridged relationships with entrepreneur networks.

Digital Marketing - Social Media Specialist at Ministry of Education and Culture of Indonesia

December 1, 2019 - Present

Developed 600+ content pieces published on Instagram, Twitter & TikTok in a year; led digital marketing and social media campaigns.

Coordinator, Business Plan Department at Passion Community Team

August 1, 2019 - January 31, 2020

Led a strategic business project to represent the university in national and regional business competitions; produced 5+ business proposals; provided consulting and capacity building for more than 20 students.

Social Media Specialist at Personal Branding Initiative

December 1, 2019 - February 1, 2024

Led social media personal branding initiatives for a Bandung-based project, resulting in 2,000+ organic followers growth and improved audience trust, demonstrated through audience feedback and engagement metrics.

Content Team Lead at SPT Finetik Indonesia

January 1, 2024 - Present

Produced content marketing through editorial plans for L’Oréal Paris Indonesia, Rintik Skin Care Indonesia, Mama’s Choice, Pherni, and Gendes; led a team delivering 8+ daily content pieces (visual and audiovisual); drove end-to-end GTM initiatives and integrated campaigns.

Product & Marketing Growth at Lanka Digital Agency

May 1, 2025 - Present

Developed GTM strategy and Brand Digital Activation; led end-to-end GTM programs, delivering 2M impressions and 66,589 product clicks; produced 8+ content pieces per day; led multiple cross-channel campaigns.