Swathy Madhu

Customer Service Associate at Sutherland Global Services

Handled customer inquiries, resolved complaints, and processed orders with a focus on accuracy and timely responses. Maintained high levels of customer satisfaction, resolved issues, and collaborated with cross-functional teams to ensure smooth service delivery. Managed returns and refunds and documented customer interactions for quality assurance.

SEO & UX Optimization Intern at Canal+ Group

Led SEO audits across eight brands and eleven websites, identifying technical and on-page issues to boost organic performance. Executed toxic backlink disavowal and contributed to link profile improvements. Designed and implemented A/B tests using VWO, analyzing ideation, setup, measurement, and results. Used heatmaps and session recordings to pinpoint friction in user journeys and inform UX enhancements. Measured key UX metrics (CTR, funnel drop-offs, bounce rate, time on page) to validate outcomes and prioritize future optimizations.

Founder & Owner at Craft Gifts

Founded a small business focusing on customized gifts. Managed end-to-end operations including order intake, packaging, shipping, and customer service. Scaled operations to fulfill a diverse range of bespoke orders, maintaining high quality standards and timely delivery.

Inventory Auditor at RGIS

Carried out stock counts, prepared discrepancy reports, and collaborated with store staff to ensure inventory accuracy. Used handheld scanners and contributed to process improvements.

SEO Analyst at SyOne Technologies

Performed keyword research, on-page optimization, backlink analysis, and SEO audits; supported CRO and UX testing initiatives to improve organic visibility.

Team Member at SyOne Technologies

Contributed to digital marketing tasks, content optimization, and collaborative projects; supported SEO and analytics efforts.

Founder & Owner at Craft O Gifts

Founded and managed a small gifts business; oversaw end-to-end operations including product design, supplier liaison, and order fulfillment.

SEO and UX Optimization Intern at Canal+ Group

Scanned and counted store merchandise to ensure accurate inventory records. Drove SEO growth through backlink acquisition, spamlink disavowal, site structure and metadata optimization, boosting domain authority and increasing website traffic by 20%.