Available to hire
Hi, I’m Alla, a creative producer and operations lead based in Berlin.
I bring 14+ years of experience delivering large-scale brand projects across international markets, building production pipelines, and shaping content strategies for web, TV, YouTube, social, influencer, and brand channels.
I love blending branding, storytelling, and immersive experiences to create measurable impact. I’ve led multi-disciplinary teams, collaborated with 50+ artists, and driven growth through Reels campaigns, influencer partnerships, and AI-powered content. I’m energized by hybrid events, product launches, and niche brand activations that connect people with brands in meaningful ways.
Experience Level
Expert
Expert
Language
English
Fluent
German
Advanced
Belarusian
Fluent
Russian
Fluent
Work Experience
Co-founder & Lead Producer at Self-Employed (Berlin/Remote)
January 1, 2020 - PresentLed full production and marketing lifecycle for 8 events over 2+ years (BAAM & HAAM), including communication and pricing strategy, management of 260+ artists and 80+ team members, media and PR campaigns, on-site logistics, vendor coordination, and visitor experience. Achieved 940K organic reach, YoY growth, 6,000+ visitors, 900 artworks sold, 99% visitor satisfaction, and strong returning audience with consistent media coverage across editions.
Senior Producer / Account Lead at Pocket Rocket Creative Agency
January 1, 2015 - January 1, 20202015–2020: Led a team for high-profile clients (Samsung, JBL, EPAM, Pernod Ricard, A1). Developed concept, budget, and 360° marketing strategy; led a creative team of 6, set up a crew of 20+ and external contractors for full-cycle event production and branding. Key results included 2,300+ registrations, 2,500+ attendees, CPL €0.65, 1.2M reach, 5,000+ cocktails sold, and 99% positive feedback.
Creative Producer / Content Strategist at Self-Employed
January 1, 2020 - PresentLed end-to-end creative production and content strategy across 200+ content units for web, TV, YouTube, social, influencer, and brand channels. Built and executed the communication strategies for BAAM & HAAM; led Reels campaigns achieving 940K organic reach with double YoY growth; collaborated with 50+ artists and Berlin media/influencers; developed educational content for Hypetrain.io and created campaigns for Dancebit App and Vocal Image App; managed SaaS/UGC content for an AI-powered app (100K followers).
Senior Producer / Account Lead at Pocket Rocket Creative Agency
January 1, 2016 - January 1, 2020Led 360° campaigns for multiple clients (Samsung, JBL, EPAM, Pernod Ricard, A1, Nestlé, and others). Directed life:) rebranding for Gen-Z and ran 8+ campaigns per year across TV, OOH, events, social, and digital. Oversaw both internal and external creative teams—art directors, designers, copywriters, strategists, motion and 3D artists—and managed a wide vendor network, delivering cohesive brand narratives and production excellence.
Photo Agent / Producer at Kanaplev-Leydik Studio
January 1, 2014 - January 1, 2016Produced commercial photo and video campaigns end-to-end; coordinated creative teams, photographers, stylists, and post-production vendors; worked directly with agencies and brand clients on budgets, timelines, and approvals; delivered high-quality content across advertising, editorial, and digital formats for clients such as World of Tanks, A1, and McDonald’s.
Education
Technical degree in printing and publishing at Belarusian State Technological University
January 1, 2005 - January 1, 2010Bachelor's Degree in Publishing & Technical Editing at Belarusian State Technological University, Minsk
January 1, 2005 - January 1, 2010Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other, Telecommunications
Experience Level
Expert
Expert
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