Alla Aloe

Led end-to-end creative production and content strategy across 200+ content units for web, TV, YouTube, social, influencer, and brand channels. Built and executed the communication strategies for BAAM & HAAM; led Reels campaigns achieving 940K organic reach with double YoY growth; collaborated with 50+ artists and Berlin media/influencers; developed educational content for Hypetrain.io and created campaigns for Dancebit App and Vocal Image App; managed SaaS/UGC content for an AI-powered app (100K followers).

Led full production and marketing lifecycle for 8 events over 2+ years (BAAM & HAAM), including communication and pricing strategy, management of 260+ artists and 80+ team members, media and PR campaigns, on-site logistics, vendor coordination, and visitor experience. Achieved 940K organic reach, YoY growth, 6,000+ visitors, 900 artworks sold, 99% visitor satisfaction, and strong returning audience with consistent media coverage across editions.

Led 360° campaigns for multiple clients (Samsung, JBL, EPAM, Pernod Ricard, A1, Nestlé, and others). Directed life:) rebranding for Gen-Z and ran 8+ campaigns per year across TV, OOH, events, social, and digital. Oversaw both internal and external creative teams—art directors, designers, copywriters, strategists, motion and 3D artists—and managed a wide vendor network, delivering cohesive brand narratives and production excellence.