I am a results-driven Digital Marketing Strategist and Manager with 30 years of experience in web development and digital strategy. I specialize in bridging the gap between technical web development and creative marketing to scale lead generation and ROI across SEM, SEO, and paid social. I excel at leading multi-channel campaigns, managing multi-million dollar budgets, and driving data-driven performance with cross-functional teams and agencies. My approach blends analytic rigor with creative execution to deliver measurable business growth.…

Ernesto Martinez-Ordaz

I am a results-driven Digital Marketing Strategist and Manager with 30 years of experience in web development and digital strategy. I specialize in bridging the gap between technical web development and creative marketing to scale lead generation and ROI across SEM, SEO, and paid social. I excel at leading multi-channel campaigns, managing multi-million dollar budgets, and driving data-driven performance with cross-functional teams and agencies. My approach blends analytic rigor with creative execution to deliver measurable business growth.…

Available to hire

I am a results-driven Digital Marketing Strategist and Manager with 30 years of experience in web development and digital strategy. I specialize in bridging the gap between technical web development and creative marketing to scale lead generation and ROI across SEM, SEO, and paid social.

I excel at leading multi-channel campaigns, managing multi-million dollar budgets, and driving data-driven performance with cross-functional teams and agencies. My approach blends analytic rigor with creative execution to deliver measurable business growth.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Manager at Pure Dental Spa
March 1, 2025 - Present
Owns day-to-day operations for digital campaigns including SEM, paid/organic social, and affiliate marketing. Collaborates with agencies to align lead generation goals and provides data-driven performance analysis.
Digital Marketing Director at Napleton Auto Group
April 1, 2024 - September 1, 2024
Directed digital strategies for seven dealerships to drive traffic and vehicle sales. Managed multi-channel campaigns (Email, SEO, PPC, Social) and maximized ROI through budget optimization.
eCommerce Website Manager at National Restaurant Association
August 1, 2021 - April 1, 2022
Managed technical and creative aspects for platforms including ServSafe and AHLEI. Executed continuous SEO audits and updated online inventory via Kentico and WordPress.
Digital Marketing Manager at American Dental Association
November 1, 2019 - May 1, 2021
Directed HubSpot email marketing and A/B testing, increasing revenue from the member database. Managed Google Ads and developed websites for the ADA Annual Meeting and SmileCon.
Digital Marketing Strategist at Grenzebach Glier and Associates
March 1, 2018 - July 1, 2019
Developed lead generation for the Analytics practice and managed the DonorScape.com relaunch. Case Study: Utilized LinkedIn/Twitter to outperform traditional Google Ads in donor acquisition.
Digital Marketing Manager at Loyola University Chicago
July 1, 2014 - September 1, 2017
Led the SEO migration for the Undergraduate Admissions website, increasing page views and sessions.
Digital Marketing Manager (SEO/SEM) at Camping World
January 1, 2014 - March 1, 2017
Developed SEO/SEM strategies and Shopify sites for Marcus Lemonis’ TV show "The Profit." Success: Generated $150k in revenue in one month via a targeted $20k Google Ads campaign.
Digital Marketing Manager / Regional Sales Manager at PowerSports Network
August 1, 2006 - June 1, 2012
Founded the company’s first SEO department and served as top-level Regional Sales Manager.
Creative Director at Ideal Safety Sales
December 1, 2004 - August 1, 2006
Directed online and traditional branding for seven industrial safety divisions. Designed packaging, catalogs, and websites for brands including Smith & Wesson protective gear.
Campaign Manager at Yesmail
December 1, 1996 - December 1, 1999
Executed electronic direct marketing campaigns and implemented internal fulfillment procedures. Pioneered early SEO and PPC practices for the organization.

Education

Bachelor of Arts in Marketing at Barat College (DePaul University)
January 11, 2030 - February 16, 2026

Qualifications

Google Ads Certification
January 11, 2030 - February 16, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Healthcare