Pedro Rocha
I’m Pedro Rocha, a SEO Specialist at Nestlé Business Services.
About
I’m Pedro Rocha, a SEO Specialist at Nestlé Business Services. I lead strategic and technical search initiatives across 30 markets for Zone Europe Nutrition, collaborating with local agencies, supporting key digital migrations such as Nestlé Baby & Me to Family Nest, and driving innovation through Generative AI integration and SEO training across teams.
Currently, I work as an eRetail Search Coordinator, driving retail and Amazon search optimization for Zone Europe Nutrition. I lead keyword and competitor benchmarking, redefine retail search processes, optimize content, and develop retailer guidelines, AI prompts, and an AI agent to scale Amazon PDP optimization, while coordinating closely with zone and global stakeholders.
- 3 years' experience
- Joined February 2026
Skills· 4
Languages
- EnglishAdvanced
- PortugueseFluent
- Spanish; CastilianIntermediate
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Dri ves eRetail and Amazon search optimization for Zone Europe Nutrition; responsible for keywords and competitor benchmarking, redefining eRetail search processes, content optimization, and creating retailer guidelines and AI prompts; developing an AI agent to scale Amazon PDP optimization; coordinates closely with zone and global stakeholders.
Leads strategic and technical SEO initiatives across 30 markets for Zone Europe Nutrition; manages keyword research, content optimization, CMS & schema markup, and competitor benchmarking; collaborates with local agencies and supports digital migrations and AI-enabled SEO training across teams.
Certifications and awards· 7
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