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Hi, I’m Frédéric-Antoine Guth, a data-driven marketing professional with a strong foundation in digital marketing and a proven track record of leading cross-functional teams across Europe. I specialize in translating business questions into actionable data solutions, blending Python, SQL, and BI tools to optimize campaigns and measure impact. Currently I work as a Freelance Data & Digital Marketing Consultant in Brussels, collaborating with agencies and clients to align marketing strategy with technical solutions. I enjoy building scalable data products, mentoring colleagues, and driving ROI through analytics and experimentation.…Hi, I’m Frédéric-Antoine Guth, a data-driven marketing professional with a strong foundation in digital marketing and a proven track record of leading cross-functional teams across Europe. I specialize in translating business questions into actionable data solutions, blending Python, SQL, and BI tools to optimize campaigns and measure impact. Currently I work as a Freelance Data & Digital Marketing Consultant in Brussels, collaborating with agencies and clients to align marketing strategy with technical solutions. I enjoy building scalable data products, mentoring colleagues, and driving ROI through analytics and experimentation.

Frédéric-Antoine Guth

Marketing Strategist, Growth Marketer, Marketing Analyst, +5

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Hi, I’m Frédéric-Antoine Guth, a data-driven marketing professional with a strong foundation in digital marketing and a proven track record of leading cross-functional teams across Europe. I specialize in translating business questions into actionable data solutions, blending Python, SQL, and BI tools to optimize campaigns and measure impact. Currently I work as a Freelance Data & Digital Marketing Consultant in Brussels, collaborating with agencies and clients to align marketing strategy with technical solutions. I enjoy building scalable data products, mentoring colleagues, and driving ROI through analytics and experimentation.…Hi, I’m Frédéric-Antoine Guth, a data-driven marketing professional with a strong foundation in digital marketing and a proven track record of leading cross-functional teams across Europe. I specialize in translating business questions into actionable data solutions, blending Python, SQL, and BI tools to optimize campaigns and measure impact. Currently I work as a Freelance Data & Digital Marketing Consultant in Brussels, collaborating with agencies and clients to align marketing strategy with technical solutions. I enjoy building scalable data products, mentoring colleagues, and driving ROI through analytics and experimentation.

Available to hire

Hi, I’m Frédéric-Antoine Guth, a data-driven marketing professional with a strong foundation in digital marketing and a proven track record of leading cross-functional teams across Europe. I specialize in translating business questions into actionable data solutions, blending Python, SQL, and BI tools to optimize campaigns and measure impact.

Currently I work as a Freelance Data & Digital Marketing Consultant in Brussels, collaborating with agencies and clients to align marketing strategy with technical solutions. I enjoy building scalable data products, mentoring colleagues, and driving ROI through analytics and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

German

Advanced

Dutch

Advanced

Work Experience

Head of Programmatic Business Unit at Mindshare Worldwide

February 20, 2019 - February 20, 2024

Created and launched the programmatic department; led recruitment and training of nine experts. Grew programmatic investments from €1M to €17M in five years. Strategically planned departmental activities to keep Mindshare at the forefront. Collaborated with the data science department on insights, in-house audience studies, and predictive algorithms.

Senior Programmatic Expert at Omnicom Media Group

March 20, 2018 - January 20, 2019

Designed and built the programmatic department; trained and managed junior employees. Created and implemented rules and best practices for pacing and optimizations. Evaluated online activities to leverage advanced tactics based on data.

Senior SEA Expert at Havas Media

January 1, 2015 - December 31, 2016

Planned and optimized Google Ads and Bing campaigns; consulted and trained with external partners and internal channels; trained new employees and interns.

SEA Expert at Havas Media

January 1, 2017 - January 1, 2018

Designed and implemented SEA strategies; improved ROI; mentored teams.

Intern SEA Expert at Zalando SE

February 1, 2012 - July 1, 2012

Developed digital marketing department focusing on SEA; planned and monitored Google Ads campaigns across seven markets; optimized ROI and CPA using new Google products.

SEA Expert at Subtle GmbH

February 1, 2014 - December 1, 2014

Developed Digital Marketing department, focusing on SEA; planned and monitored Google Ads campaigns in seven markets; optimized ROI and CPA.

AI/ML Fracture Detection Project Lead at Personal project

January 1, 2024 - Present

Developed AI tool for automatic fracture recognition, classification, and preliminary diagnosis. Implemented CNN models and SHAP library for insights. Achieved 93% accuracy.

Freelance Data & Digital Marketing Consultant at Self-Employed / Freelance

October 1, 2024 - Present

Freelance data and digital marketing consultant providing data-driven marketing solutions, analytics, and BI implementation for clients in Brussels and across Europe.

Senior SEA Expert at Havas Media

January 1, 2017 - January 31, 2018

Designed and built a programmatic department; trained and managed junior employees. Created and implemented pacing rules and best practices for pacing and optimization. Evaluated online activities to leverage advanced tactics based on data.

Business Development Intern at Zalando SE

January 1, 2012 - July 31, 2012

Internship in business development; supported digital marketing and sales activities in Berlin.