Luisa Chaparro

Available to hire

Bonjour! I'm Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams.

About

Bonjour! I’m Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I’m available from March 2026 and I look forward to helping you reach sustainable growth.

I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.

  • 9 years' experience
  • Joined February 2026

Languages

  • FrenchFluent
  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Consumer Goods
  • Education

Work experience· 8 roles

SEO Manager · Autodistribution (Groupe PHE)Jan 2025 – Sep 2025 · 9 mos

Gestion de 1600 fiches GBP; Pilotage éditorial du site AD; Management des agences partenaires et pilotage du budget (SEO, SEO Local & Netlinking); Optimisation et pilotage du référencement local; Audits techniques et webperf lors d’une migration en GCP; Réalisations: +40% trafic SEO, +20% interactions GBP, +10 pts conversions SEO via le bouton booking links.

SEO Manager & Gestion de 1600 fiches GBP · Autodistribution (Groupe PHE)Jan 2025 – Sep 2025 · 9 mos

Pilotage éditorial du site AD; management des agences partenaires et pilotage du budget associé: SEO, SEO Local & Netlinking; Optimisation et pilotage du référencement local; audits techniques et de webperf lors d’une migration vers GCP; résultats: +40% trafic SEO, +20% interactions via GBP, +10 pts de contribution aux conversions SEO grâce au bouton booking links sur fiches GBP.

Manager d’acquisition payante · Autodistribution (Groupe PHE)Sep 2023 – Apr 2024 · 8 mos

Suivi, pilotage et mise en place des campagnes d’acquisition (SEA, Affiliation, Social Ads, Display); management des agences partenaires et des graphistes; arbitrage du budget d’acquisition payant; tracking et analyse de la performance; synergie SEA/SEO ayant permis des économies de 45k€/an en campagnes payantes.

Consultante SEO 360° - Acquisition digitale · Self-employed / FreelanceOct 2022 – Present · 4 yrs 2 mos
Consultante SEO 360 °- Acquisition digitale · FreelanceOct 2022 – Present · 4 yrs 2 mos
Traffic Manager B2B/B2C – Multi leviers digitaux · Effinity Partners – Agence d’acquisition digitaleNov 2017 – Sep 2022 · 4 yrs 11 mos
Trafic Manager B2B/B2C – Multi leviers digitaux · Effinity Partners – Agence d’acquisition digitaleNov 2017 – Sep 2022 · 4 yrs 11 mos
Account Manager B2B/B2C – Multi leviers digitaux · Effinity Partners – Agence d’acquisition digitaleNov 2017 – Sep 2022 · 4 yrs 11 mos

Education· 6

Master en Marketing · EAFIT, Colombie2005 – 2006
Master International Business · Universitat Autonoma de Barcelona2008 – 2009
Bootcamp SEO · Eskimoz France2022
Master en Marketing · EAFIT2005 – 2006

Certifications and awards· 10

Technical SEO2023 – 2026
Référencement SEO2022 – 2026
Semrush ToolKit Exam2022 – 2026
Traduction SEO2021 – 2022

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