Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Bonjour! I'm Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I'm available from March 2026 and I look forward to helping you reach sustainable growth. I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.…Bonjour! I'm Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I'm available from March 2026 and I look forward to helping you reach sustainable growth. I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.

Luisa Chaparro





Bonjour! I'm Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I'm available from March 2026 and I look forward to helping you reach sustainable growth. I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.…Bonjour! I'm Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I'm available from March 2026 and I look forward to helping you reach sustainable growth. I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.

Available to hire

Bonjour! I’m Luisa Chaparro, a 360° SEO and acquisition digital consultant with over 10 years of experience across France and Spain, working with both agencies and in-house teams. I help brands grow organic and paid channels through SEO strategy, content, GBP optimization, and multi-channel acquisition. I’m available from March 2026 and I look forward to helping you reach sustainable growth.

I currently lead multi-disciplinary initiatives, manage partnerships with agencies, and optimize budgets to maximize performance for B2B and B2C clients in ecommerce and services. My approach blends technical SEO, local optimization, content strategy, and data-driven decision making to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Account Manager B2B/B2C – Multi leviers digitaux at Effinity Partners – Agence d’acquisition digitale

November 1, 2017 - September 30, 2022

Development of the B2B digital acquisition offer for Effinity, focusing on the Spanish market; built and activated a publisher network to drive traffic and revenue for multi-sector advertisers; monitored and reported performance across digital channels for clients including Maisons du Monde, Venca, PCComponentes, Pixarprinting.

Trafic Manager B2B/B2C – Multi leviers digitaux at Effinity Partners – Agence d’acquisition digitale

November 1, 2017 - September 30, 2022

Traffic management across multi-channel digital levers, optimization of campaigns, performance analysis and reporting for B2B/B2C clients; collaboration with editor network to drive traffic and revenue.

Consultante SEO 360 °- Acquisition digitale at Freelance

October 1, 2022 - Present

Conception et mise en œuvre de plans d’acquisition digitale (SEO, affiliation, leadgen, content marketing, emailing, télémarketing, SEA, Facebook Ads); pilotage de prestataires; arbitrage des budgets; suivi et performance; recommandations et implémentations pour des clients comme Comptoir du Caviar, Hako France, Milega, Laboratoires Ilapharm, Marechal, Les Caves de Taillevent, Linseis France, Maif B2B, Autodistribution.

SEO Manager & Gestion de 1600 fiches GBP at Autodistribution (Groupe PHE)

January 1, 2025 - September 30, 2025

Pilotage éditorial du site AD; management des agences partenaires et pilotage du budget associé: SEO, SEO Local & Netlinking; Optimisation et pilotage du référencement local; audits techniques et de webperf lors d’une migration vers GCP; résultats: +40% trafic SEO, +20% interactions via GBP, +10 pts de contribution aux conversions SEO grâce au bouton booking links sur fiches GBP.

Manager d’acquisition payante at Autodistribution (Groupe PHE)

September 1, 2023 - April 30, 2024

Suivi, pilotage et mise en place des campagnes d’acquisition (SEA, Affiliation, Social Ads, Display); management des agences partenaires et des graphistes; arbitrage du budget d’acquisition payant; tracking et analyse de la performance; synergie SEA/SEO ayant permis des économies de 45k€/an en campagnes payantes.

Consultante SEO 360° - Acquisition digitale at Self-employed / Freelance

October 1, 2022 - Present

Conseil, conception et mise en place des plans d’action d’acquisition digitale (SEO, affiliation, leadgen, content marketing, emailing, télémarketing, SEA, Facebook Ads); pilotage de prestataires et agences partenaires; arbitrage du budget et suivi des performances; accompagnement et formation des équipes.

SEO Manager at Autodistribution (Groupe PHE)

January 1, 2025 - September 1, 2025

Gestion de 1600 fiches GBP; Pilotage éditorial du site AD; Management des agences partenaires et pilotage du budget (SEO, SEO Local & Netlinking); Optimisation et pilotage du référencement local; Audits techniques et webperf lors d’une migration en GCP; Réalisations: +40% trafic SEO, +20% interactions GBP, +10 pts conversions SEO via le bouton booking links.

Traffic Manager B2B/B2C – Multi leviers digitaux at Effinity Partners – Agence d’acquisition digitale

November 1, 2017 - September 1, 2022

Développement de l’offre d’acquisition digitale B2B pour le marché espagnol; Animation d’un réseau d’éditeurs pour générer trafic et CA; Suivi, analyse et reporting des performances des leviers digitaux.