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In recent years, I’ve been deeply involved in building user-centered systems for tech companies in Portugal and Brazil, always focusing on experimentation, customer journeys, and measurable impact on the business. That work naturally evolved into what I do today in marketing: designing and optimizing sales funnels, where I combine strategy, copy, and technical implementation in tools like GoHighLevel, Systeme io, and ClickFunnels – a transition from Product Owner to growth-focused funnel strategist that made my product mindset a core asset in every campaign.…In recent years, I’ve been deeply involved in building user-centered systems for tech companies in Portugal and Brazil, always focusing on experimentation, customer journeys, and measurable impact on the business. That work naturally evolved into what I do today in marketing: designing and optimizing sales funnels, where I combine strategy, copy, and technical implementation in tools like GoHighLevel, Systeme io, and ClickFunnels – a transition from Product Owner to growth-focused funnel strategist that made my product mindset a core asset in every campaign.

Yasmin Amaro

Digital Marketer, Marketer, Marketing Strategist

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In recent years, I’ve been deeply involved in building user-centered systems for tech companies in Portugal and Brazil, always focusing on experimentation, customer journeys, and measurable impact on the business. That work naturally evolved into what I do today in marketing: designing and optimizing sales funnels, where I combine strategy, copy, and technical implementation in tools like GoHighLevel, Systeme io, and ClickFunnels – a transition from Product Owner to growth-focused funnel strategist that made my product mindset a core asset in every campaign.…In recent years, I’ve been deeply involved in building user-centered systems for tech companies in Portugal and Brazil, always focusing on experimentation, customer journeys, and measurable impact on the business. That work naturally evolved into what I do today in marketing: designing and optimizing sales funnels, where I combine strategy, copy, and technical implementation in tools like GoHighLevel, Systeme io, and ClickFunnels – a transition from Product Owner to growth-focused funnel strategist that made my product mindset a core asset in every campaign.

Available to hire

In recent years, I’ve been deeply involved in building user-centered systems for tech companies in Portugal and Brazil, always focusing on experimentation, customer journeys, and measurable impact on the business. That work naturally evolved into what I do today in marketing: designing and optimizing sales funnels, where I combine strategy, copy, and technical implementation in tools like GoHighLevel, Systeme io, and ClickFunnels – a transition from Product Owner to growth-focused funnel strategist that made my product mindset a core asset in every campaign.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Product Manager at Conta Bemol

June 1, 2022 - Present

Lead development and implementation of Mobile Recharge/Top Up in the digital account app. Managed the development of a government-mandated feature saving the company US$1M/year in taxes and fees. Implemented automated withdrawal for investments and current accounts, reducing security risks and increasing profitability. Automated payroll feature from ideation to delivery, reducing team workload and saving over US$30k/year. Improved security of sensitive employee data.

Scrum Master at Bemol Solar

April 1, 2021 - June 30, 2022

Led the development of Bemol Solar, a solar panel rental product. Achieved approximately 90% reduction in time to calculate customer invoices. Backlog management, stakeholder interaction, and leadership of a multidisciplinary team; contributed to governance through KPIs and cross-functional collaboration.

Scrum Master at Bemol

May 1, 2020 - April 30, 2021

Supported Bemol initiatives with backlog prioritization, agile rituals, and stakeholder alignment; contributed to governance and KPI visibility to ensure aligned execution across product teams.

Community Manager at Impact Hub Manaus

January 1, 2018 - January 1, 2019

Managed the community of entrepreneurs in Impact Hub Manaus; developed opportunities for connection and project generation; facilitated trainings on entrepreneurship and innovation using active methodologies and Design Thinking; supported the Virada Sustentável event.

Product Owner at Navia

June 1, 2025 - January 31, 2026

Drive the development of AI-based solutions to improve user experience and operational efficiency on the Navia platform. Led the delivery of a virtual assistant to help users navigate the platform; defined and prioritized backlog with focus on user needs and long-term scalability; facilitated discovery workshops and backlog refinement; aligned with governance standards and KPI tracking.

Product Owner at Critical TechWorks

November 1, 2024 - June 30, 2025

Led backlog refinement and prioritization; facilitated discovery workshops; ensured delivery focus on high-impact opportunities and user value; supported governance and KPI visibility for stakeholders.

Business Analyst at Conta Bemol

April 1, 2021 - June 30, 2022

Analyzed business processes and data to inform product decisions; collaborated with stakeholders to map end-to-end journeys and drive improvements in onboarding and feature adoption.