Hello! I’m Terri Davis, a dynamic designer and illustrator with over 20 years of experience in graphic design and creative direction. I specialize in brand development, project management, and overseeing design production for campaigns across packaging, digital, print, and experiential media. I’ve helped elevate ROI through stronger brand collateral at United Natural Foods and boosted brand recognition for Foley Family Wines. I enjoy collaborating with cross-functional teams and leading creative initiatives that align with business goals while delivering polished, on-brand results. I’m passionate about crafting visual systems, mentoring teams, and turning ideas into actionable, measurable design solutions.

Terri Davis

Hello! I’m Terri Davis, a dynamic designer and illustrator with over 20 years of experience in graphic design and creative direction. I specialize in brand development, project management, and overseeing design production for campaigns across packaging, digital, print, and experiential media. I’ve helped elevate ROI through stronger brand collateral at United Natural Foods and boosted brand recognition for Foley Family Wines. I enjoy collaborating with cross-functional teams and leading creative initiatives that align with business goals while delivering polished, on-brand results. I’m passionate about crafting visual systems, mentoring teams, and turning ideas into actionable, measurable design solutions.

Available to hire

Hello! I’m Terri Davis, a dynamic designer and illustrator with over 20 years of experience in graphic design and creative direction. I specialize in brand development, project management, and overseeing design production for campaigns across packaging, digital, print, and experiential media. I’ve helped elevate ROI through stronger brand collateral at United Natural Foods and boosted brand recognition for Foley Family Wines.

I enjoy collaborating with cross-functional teams and leading creative initiatives that align with business goals while delivering polished, on-brand results. I’m passionate about crafting visual systems, mentoring teams, and turning ideas into actionable, measurable design solutions.

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Work Experience

Visual / Graphic Designer at Terri Davis Design
December 1, 2006 - Present
Developed innovative creative solutions and brand-building strategies for various organizations and businesses, including ads, websites, product packaging, marketing collateral, event materials, e-commerce design, newsletters, branding, environmental signage, and related photography, illustration, and calligraphy.
Creative Operations Manager / Sr. Graphic Designer at United Natural Foods, Inc.
December 1, 2019 - April 1, 2025
Oversaw design production, project management, and art direction for a creative team supporting sales, B2B marketing, trade shows, events and communications; enhanced brand collateral with accompanying digital assets, significantly increasing ROI.
Graphic Designer at United Natural Foods, Inc.
April 1, 2017 - November 1, 2019
Led design direction and project management of creative brand initiatives supporting marketing, trade shows, events, and sales; revamped B2B publication and collateral; developed SOPs and supervised a design team.
Creative Services Manager / Lead Designer at Foley Family Wines
April 1, 2009 - October 1, 2010
Managed creative projects and directed a team; executed brand-building initiatives across 16 wineries including marketing, packaging, hospitality, events, and direct-to-consumer efforts; crafted style guides for each winery to strengthen identity.
Sr. Graphic Designer at Constellation Brands / Icon Estates
June 1, 2004 - November 1, 2006
Designed marketing and event creative for twelve luxury wine brands; produced POS materials, collateral, ads, brand identities, textiles, direct mail, newsletters and trade show graphics; art directed luxury product photo shoots and led a branding initiative for Kim Crawford in collaboration with the winery founder.
Creative Director at Computer Games Magazine / theglobe.com
August 1, 1995 - December 1, 2003
Directed all creative aspects for an independent monthly international publication; increased circulation to 400,000; led three major redesigns, overseeing logos, covers, features, multimedia projects, advertising, collateral, packaging, illustrations and photography; managed digital assets for cgonline.com and chipsbits.com.

Education

Bachelor of Arts Degree in Studio Art at Sonoma State University
April 7, 2014 - June 16, 2016
Works on Paper emphasis
Graphic Design, BS program at San José State University
September 3, 1979 - December 16, 1983

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution
    uniE621 Ruffino Wines sales brochure
    graphicdesigner illustrator branding
    uniE621 Graphite drawing of berries
    illustrator
    uniE621 Wine Label
    graphicdesigner illustrator branding
    uniE621 Digital logos
    Various digital and illustrated logos
    uniE621 Hand-lettered & Digital Logos
    Various samples of logos logo graphicdesigner branding
    uniE621 MA Silva Teeshirt Illustration
    Digital illustration and design for company teeshirt
    paper Climate Action Partnership Summit Presentation Deck
    Multi page presentation for United Natural Foods, Inc. CAP Summit