I’m a creative marketer and content strategist with a strong eye for aesthetics and brand storytelling. I specialize in building intentional digital presence, particularly on Instagram, where visuals, tone, and timing matter just as much as the message itself. With experience across beauty, lifestyle, and wellness brands, I’ve developed and executed content strategies that blend trend awareness with brand identity. From designing cohesive grids and crafting engaging reels to shaping prelaunch momentum, I focus on creating content that feels elevated, modern, and aligned. I’m highly proficient in Canva and Adobe tools, comfortable working remotely, and confident translating a founder’s vision into polished, ready-to-publish assets. I enjoy building anticipation around emerging brands and helping them show up with clarity and confidence from day one.

Jessica Vitale

I’m a creative marketer and content strategist with a strong eye for aesthetics and brand storytelling. I specialize in building intentional digital presence, particularly on Instagram, where visuals, tone, and timing matter just as much as the message itself. With experience across beauty, lifestyle, and wellness brands, I’ve developed and executed content strategies that blend trend awareness with brand identity. From designing cohesive grids and crafting engaging reels to shaping prelaunch momentum, I focus on creating content that feels elevated, modern, and aligned. I’m highly proficient in Canva and Adobe tools, comfortable working remotely, and confident translating a founder’s vision into polished, ready-to-publish assets. I enjoy building anticipation around emerging brands and helping them show up with clarity and confidence from day one.

Available to hire

I’m a creative marketer and content strategist with a strong eye for aesthetics and brand storytelling. I specialize in building intentional digital presence, particularly on Instagram, where visuals, tone, and timing matter just as much as the message itself.

With experience across beauty, lifestyle, and wellness brands, I’ve developed and executed content strategies that blend trend awareness with brand identity. From designing cohesive grids and crafting engaging reels to shaping prelaunch momentum, I focus on creating content that feels elevated, modern, and aligned.

I’m highly proficient in Canva and Adobe tools, comfortable working remotely, and confident translating a founder’s vision into polished, ready-to-publish assets. I enjoy building anticipation around emerging brands and helping them show up with clarity and confidence from day one.

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Work Experience

Founder, Content Creator at Evolving with Jessica, LLC
August 1, 2021 - Present
Founded a digital wellness brand focused on nutrition for health goals; hosted a podcast; health coaching; graphic design; web content creation; social media marketing; YouTube; email marketing; leadership & management; strategy execution; copywriting; affiliate partnerships.
Chief Editor & Content Writer at Innovation Brands
December 1, 2022 - January 1, 2026
Wrote, edited and formatted SEO-optimized lifestyle and beauty blogs for internal and external company websites. Led content creation, SEO optimization, editing and cross-team collaboration; contributed to content strategy and influencer outreach.
Marketing Lead at Onyx
April 1, 2025 - September 1, 2025
Built digital presence from the ground up, including website creation, SEO blog content, and social platforms (Instagram, TikTok, LinkedIn, Facebook, Reddit). Managed content across channels and community engagement while leading an intern supporting content initiatives.
Marketing Assistant
October 1, 2019 - May 1, 2020
Directed affiliate marketing program, sourcing and onboarding influencers to drive product promotion and revenue growth; Owned and approved the social media content calendar, ensuring strategic alignment and consistent brand messaging; Managed quarterly budgeting and campaign performance tracking.
Social Media Manager at Sarasota Surgical Arts
January 1, 2018 - January 1, 2019
Filmed cosmetic surgeries and executed social content; Maintained active social accounts including Instagram and Facebook; Increased engagement on all platforms; Optimized YouTube channel for searchability.

Education

Bachelor of Science in Business at University of South Florida, Sarasota
January 1, 2016 - January 1, 2019
Associate of Arts at State College of Florida, Sarasota
January 1, 2008 - January 1, 2012
Holistic Health Coaching Certification at Personal Development Institute for Integrative Nutrition
January 1, 2022 - January 1, 2023
Practitioner of Neuro-Linguistic Programming Certification at The Association for Integrative Psychology
January 1, 2024 - February 17, 2026

Qualifications

Practitioner of Neuro-Linguistic Programming Certification
January 1, 2024 - February 17, 2026
Holistic Health Coaching Certification
January 1, 2022 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare, Software & Internet