I'm a New York City–based photographer and video producer with 17 years of experience specializing in high-end corporate events, brand activations, and executive portraiture. I create polished, marketing-ready visual content through precise control of light, composition, and a refined visual aesthetic. My background in luxury product photography—focusing on fine art textiles and high-end rugs—gives me a strong foundation in color accuracy, detail, and texture to ensure consistent, brand-aligned imagery across all deliverables. I work across corporate hospitality, editorial coverage, and long-form storytelling, delivering end-to-end video production from concept to final edit.

Andrés Mercado

I'm a New York City–based photographer and video producer with 17 years of experience specializing in high-end corporate events, brand activations, and executive portraiture. I create polished, marketing-ready visual content through precise control of light, composition, and a refined visual aesthetic. My background in luxury product photography—focusing on fine art textiles and high-end rugs—gives me a strong foundation in color accuracy, detail, and texture to ensure consistent, brand-aligned imagery across all deliverables. I work across corporate hospitality, editorial coverage, and long-form storytelling, delivering end-to-end video production from concept to final edit.

Available to hire

I’m a New York City–based photographer and video producer with 17 years of experience specializing in high-end corporate events, brand activations, and executive portraiture. I create polished, marketing-ready visual content through precise control of light, composition, and a refined visual aesthetic.

My background in luxury product photography—focusing on fine art textiles and high-end rugs—gives me a strong foundation in color accuracy, detail, and texture to ensure consistent, brand-aligned imagery across all deliverables. I work across corporate hospitality, editorial coverage, and long-form storytelling, delivering end-to-end video production from concept to final edit.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Photographer at Self-employed / Freelance
January 1, 2010 - Present
Lead portrait sessions for magazines, corporate campaigns, and high-profile clients, creating emotionally rich and visually striking imagery. Photograph corporate events, gallery openings, and brand activations, capturing narrative moments and visually telling the brand story. Produce documentary photography projects, exploring culture, people, and environment, bringing journalistic depth to creative work. Oversee full production: concept, session planning, lighting, composition, post-production. Collaborate with marketing and PR agencies to ensure imagery aligns with brand storytelling and campaign objectives. Notable projects: corporate campaigns, editorial portraiture for magazines, gallery exhibitions.
Photographer / Visual Content Coordinator at Rug & Kilim
January 1, 2020 - Present
Transformed the company’s product-photography workflow, elevating visual quality and consistency for fine art textiles—including rugs, kilims, and tapestries—across digital and print platforms. Produced high-accuracy photography for marketing campaigns, e-commerce, social media, catalogs, and collectible books sold by the company. ensured precise color reproduction for all textile products, supporting high-end sales, gallery presentations, and editorial material. Supervise and guide a junior photographer and external editors, setting creative direction and quality standards for all visual output. Continuously refine studio lighting setups—ambient, strobe, and mixed light—to enhance texture accuracy and streamline the shooting process. Collaborate closely with marketing, sales, and product teams to coordinate editing, retouching, and content delivery. Provide in-house videography and editing for digital campaigns and product storytelling. Optimize studio operations, including
Editorial Photographer at Musée Magazine
February 1, 2019 - March 1, 2020
Documented gallery openings, museum exhibits, and art events for editorial publications with a focus on narrative storytelling and refined composition.
Photography & Filmmaking Instructor at NIA Community Services Network
November 1, 2019 - July 1, 2020
Taught photography, graphic design, and filmmaking to children (ages 9–12), developing curriculum emphasizing storytelling, creativity, and technical proficiency.
Graphic Designer & Photographer at Mount Baker Growers
September 1, 2018 - May 1, 2019
Created brand assets, product photography, and corporate visual content for marketing campaigns.
Lead Photographer & Video Producer at Independent / Freelance (New York & International)
January 1, 2010 - Present
Lead photography and video production for corporate events, luxury hospitality, and brand activations, delivering high-quality visual assets for marketing and PR. Direct coverage of cultural, nightlife, and live music events in fast-paced environments. Produce executive and editorial portraits using advanced studio and natural lighting techniques. Execute high-end product photography for textiles, luxury rugs, and premium spirits with strict attention to color accuracy and lighting control. Provide fashion and runway coverage, capturing movement, detail, and atmosphere. Develop documentary and event storytelling projects focused on authentic visual narratives. Manage video production from concept development through filming and post-production. Collaborate with agencies and marketing teams to align visual output with brand identity and strategy.
Head of Digital Imaging & Studio Manager at Rug and Kilim (Luxury Textiles)
June 1, 2020 - Present
Led the transformation of product photography workflow, improving visual quality and consistency across fine art textiles, including rugs, kilims, and tapestries, for digital and print use. Produced high-accuracy imagery for e-commerce, marketing materials, social media, email campaigns, and external brand communications. Ensured precise color reproduction across all textile products, supporting high-end sales and editorial requirements. Supervised and mentored a junior photographer and external editors, defining creative direction and quality standards. Refined studio lighting setups using ambient, strobe, and mixed lighting to improve texture accuracy and workflow efficiency. Collaborated with marketing, sales, and product teams to coordinate retouching workflows and content delivery. Provided in-house videography and editing for digital content and product storytelling. Optimized studio operations including workflow, file management, and digital archiving to improve efficiency and c
Documentary Photographer (Anthropological & Gastronomic Project) at Independent Documentary Project
January 1, 2013 - January 1, 2015
Led a two-year documentary photography project focused on ancestral culinary traditions in rural areas of Tungurahua, Ecuador. Documented traditional culinary practices in indigenous and rural communities through long-term fieldwork. Built trust-based relationships to capture authentic, unscripted moments of daily life and cultural practice. Produced a photographic archive focused on ancestral culinary knowledge and cultural memory.

Education

Bachelor’s in Graphic Design, Photography & Advertising at Technical University of Ambato, Ecuador
January 11, 2030 - January 1, 2018
ICP Advanced Lighting Workshop 2 at International Center of Photography, NYC
January 11, 2030 - January 1, 2025
Lighting as Assignment at School of Visual Arts (SVA), New York, NY
January 11, 2030 - February 17, 2026
Visual Structuring Certificate at USFQ, Ecuador
January 11, 2030 - January 1, 2015
Film & TV Essentials at NYUSKILLS
January 11, 2030 - February 17, 2026
Bachelor’s in Graphic Design, Photography & Advertising at Technical University of Ambato, Ecuador
January 11, 2030 - January 1, 2018
ICP Advanced Lighting Workshop 2 at International Center of Photography (ICP), NYC
January 1, 2025 - January 1, 2025
Lighting as Assignment at School of Visual Arts (SVA), New York, NY
January 11, 2030 - April 19, 2026
Visual Structuring Certificate at USFQ, Ecuador
January 11, 2030 - January 1, 2015
Film & TV Essentials at New York University (NYU)
January 11, 2030 - April 19, 2026

Qualifications

ICP Advanced Lighting Workshop 2
January 11, 2030 - January 1, 2025
Lighting as Assignment
January 11, 2030 - February 17, 2026
Visual Structuring Certificate
January 11, 2030 - January 1, 2015
Film & TV Essentials
January 11, 2030 - February 17, 2026
ICP Advanced Lighting Workshop 2
January 1, 2025 - January 1, 2025
Lighting as Assignment
January 11, 2030 - April 19, 2026
Visual Structuring Certificate
January 11, 2030 - January 1, 2015
Film & TV Essentials
January 11, 2030 - April 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality, Other