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I am a passionate, strategic marketer with a track record of simplifying complexity to deliver impactful results. I have extensive B2B and B2C experience across UK, US, and APAC markets, leading high-performing campaigns for technology organisations. My expertise spans partner and channel marketing, product launches, lead generation, and sales enablement. Commercially astute and customer-centric, I excel at aligning marketing strategy with business goals, collaborating across functions, and delivering growth in dynamic, fast-paced environments.…I am a passionate, strategic marketer with a track record of simplifying complexity to deliver impactful results. I have extensive B2B and B2C experience across UK, US, and APAC markets, leading high-performing campaigns for technology organisations. My expertise spans partner and channel marketing, product launches, lead generation, and sales enablement. Commercially astute and customer-centric, I excel at aligning marketing strategy with business goals, collaborating across functions, and delivering growth in dynamic, fast-paced environments.

Shelley Gardiner

Brand Strategist, Marketing Strategist, Copywriter, +2

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I am a passionate, strategic marketer with a track record of simplifying complexity to deliver impactful results. I have extensive B2B and B2C experience across UK, US, and APAC markets, leading high-performing campaigns for technology organisations. My expertise spans partner and channel marketing, product launches, lead generation, and sales enablement. Commercially astute and customer-centric, I excel at aligning marketing strategy with business goals, collaborating across functions, and delivering growth in dynamic, fast-paced environments.…I am a passionate, strategic marketer with a track record of simplifying complexity to deliver impactful results. I have extensive B2B and B2C experience across UK, US, and APAC markets, leading high-performing campaigns for technology organisations. My expertise spans partner and channel marketing, product launches, lead generation, and sales enablement. Commercially astute and customer-centric, I excel at aligning marketing strategy with business goals, collaborating across functions, and delivering growth in dynamic, fast-paced environments.

Available to hire

I am a passionate, strategic marketer with a track record of simplifying complexity to deliver impactful results. I have extensive B2B and B2C experience across UK, US, and APAC markets, leading high-performing campaigns for technology organisations.

My expertise spans partner and channel marketing, product launches, lead generation, and sales enablement. Commercially astute and customer-centric, I excel at aligning marketing strategy with business goals, collaborating across functions, and delivering growth in dynamic, fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

EMEA Partner Marketing Lead at Microsoft

January 1, 2020 - Present

Lead UK Partner Marketing for Scale and Business Applications, driving growth across key Solution Areas through strategic partner engagement and execution of high-impact go-to-market campaigns. Key achievements include data-driven UK Partner GTM engagement contributing to 21% YoY growth FY25, securing incremental EMEA Biz Apps investment, leading International Women’s Day events, delivering a $67M revenue sales incentive for E5 Security, and driving elevated partner communications and SMB program alignment.

Senior Marketing Manager at BT/ EE

January 1, 2016 - December 31, 2019

Directed the SME Partner Marketing team, aligning B2B and B2C channel activity with sales objectives. Drove 5G EE Mobile launch for SME channel, built a digital sales incentive platform, delivered the first integrated Business Partner Channel Conference, and launched lead generation and partner engagement programs to boost portfolio awareness and revenue.

Global Senior Marketing Manager at BlackBerry

January 1, 2007 - December 31, 2015

Led global and UK marketing initiatives, TTL campaigns, and new product launches across EMEA, APAC, and North America. Built strategic partnerships (Porsche Design, Mercedes AMG), managed launch campaigns, and driven loyalty/retention initiatives in APAC with measurable ROI, including significant product and brand visibility improvements.