Vishnu Aravind
Highly skilled Email & SMS Marketing Specialist with 1.9 years of experience in Klaviyo and Postscript, specializing in high-impact lifecycle automation, segmentation, and retention strategy for multiple D2C brands.
About
Highly skilled Email & SMS Marketing Specialist with 1.9 years of experience in Klaviyo and Postscript, specializing
in high-impact lifecycle automation, segmentation, and retention strategy for multiple D2C brands.
Proven ability to generate direct revenue, having driven $100,000+ in just 3 months through optimized flows,
segmentation, and high-performing pop up’s with 8% - 10% submit rates.
Consistently maintained 80%+ open rates, strong domain reputation, and high email deliverability across all
accounts.
Actively involved in end-to-end marketing strategy for BFCM, Cyber Monday, Christmas, and other festival seasons
ensuring brands hit their revenue goals through coordinated email, SMS, and popup strategies
- 2 years' experience
- Joined February 2026
Industry experience
- Retail
- Software & Internet
- Consumer Goods
- Professional Services
- Media & Entertainment
Work experience
Built all core automation flows on Klaviyo & Postscript (Welcome, Abandon Cart, Browse, Post-Purchase, Re-engagement, Sunset). Managed weekly email + SMS campaigns aligned with brand tone, inventory, offers and drops. Implemented seasonal strategies for BFCM, Christmas, Valentine’s, and other key sale periods. Developed segmentation framework that improved targeting, deliverability, and conversions. Conducted A/B tests on subject lines, creatives, CTAs, and message structure to boost performance. Monitored deliverability, warmed domains, reduced spam score, and improved inbox placement. Created and managed high-converting popup (single-step, multi-step, gamified, giveaways). Delivered weekly reports with insights, revenue breakdowns, opportunities, and next steps.
Education
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